Fundamental changes in B2B buyer behavior and business models now make engaging and growing customers essential to business success. But how do top customer marketing…
A customer review is a review left by a customer about their experience with a product or service.
Customer reviews are a form of customer advocacy through user-generated content. Reviews are often leveraged as social proof in the sales process—people want to hear what other customers think, in their own words. Customer reviews are also helpful for prospective customers who want to do their own research on a company before choosing to do business with them.
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