Lesson Category: CMO
How to Build and Structure a Team Around Customer Marketing Goals (Jane Menyo, Head of Customer Marketing & Nisha Baxi, Community – Gong)
This case study highlights how Gong’s Customer Marketing and Community leaders work closely together.
Elevate Your Customer Marketing To Strategically Drive Growth (Laura Ramos, VP, Principal Analyst – Forrester Research)
Fundamental changes in B2B buyer behavior and business models now make engaging and growing customers essential to business success. But how do top customer marketing…
Shifts in B2B Marketing and Why 3 Letter Acronyms are No Longer Enough to Measure Success (Genefa Murphy, CMO – Five9)
B2B marketing is changing. It’s no longer about driving leads to sales—now, we need to think about the entire customer lifecycle. Learn from Genefa Murphy,…
The State of Software Buying (Amanda Malko, CMO – G2)
The state of software buying has changed. Today’s software buyers possess consumer expectations. They are conducting more independent research and moving more quickly through the…
Marketing’s Role in SaaS (Sara Varni, CMO – Attentivie)
This session is designed to be a conversation with Sara, led by Gal Biran, CEO of Crowdvocate. We will explore a variety of questions around…