CLG Campus
  • Get Started
    • Recommended first 6 things to do
    • Short Video Tours of The CLG Campus (Will need to log in)
    • Recommended Learning Paths
    • Community Hub
    • Register
    • Log In
  • Resource Center
    • Search By Topic
    • Advocacy
    • Customer-Led Groove Podcasts
    • Industry Podcasts
    • Events – Industry Wide
    • Jobs
      • Post a Job
      • Job Dashboard (For Employers)
      • Job Listing
    • Webinar
    • Templates
    • Short How-Tos
    • Presentations
    • Research and Reports
  • Learn
    • CLG Campus Courses
    • Faculty Advisors and Professors
    • Other CMA or CLG Courses
  • Community
    • Discussion Forums
    Sign in Sign up
    CLG Campus
    CLG Campus
    • Get Started
      • Recommended first 6 things to do
      • Short Video Tours of The CLG Campus (Will need to log in)
      • Recommended Learning Paths
      • Community Hub
      • Register
      • Log In
    • Resource Center
      • Search By Topic
      • Advocacy
      • Customer-Led Groove Podcasts
      • Industry Podcasts
      • Events – Industry Wide
      • Jobs
        • Post a Job
        • Job Dashboard (For Employers)
        • Job Listing
      • Webinar
      • Templates
      • Short How-Tos
      • Presentations
      • Research and Reports
    • Learn
      • CLG Campus Courses
      • Faculty Advisors and Professors
      • Other CMA or CLG Courses
    • Community
      • Discussion Forums

    Lesson Category: Customer Advisory Boards (CABs)

    View From the C-Suite: Building an Executive Advocacy Strategy ( Charlotte Sturman, Global Lead, Executive Advocacy Marketing – Cisco)

    “You don’t have to be great to start, but you have to start to be great.” — Zig Ziglar. Why has the most senior leader…

    CLG Resources

    • Advocacy
    • Customer Led Groove Podcast
    • CLG Templates & Toolkits
    • Industry Events
    • CLG Research & Reports

    CLG Learning Together

    • CLG Academy
    • Community
    • Submit your content

    CLG Community

    • CLG Discussion Forums
    • Campus Guidelines
    • Content Submissions

    New to the Campus

    • Getting Started
    • Learning Paths
    • Meet the Faculty
    • Campus Activities
    Instagram URL facebook URL tweeter URL LinkedIn URL Youtube URL
    • Privacy Policy
    • Terms & Conditions
    • Security & Privacy
    • Cookie Policy

    Forum Description

    [videopress OPSvPdf3]

    "You don't have to be great to start, but you have to start to be great." — Zig Ziglar.

    Why has the most senior leader advocate never been more of a focus? And how do you begin to design an executive advocacy framework, anyway? Let’s answer these questions and more!

    Cisco has been blazing a trail in the customer advocacy marketing space for the past six years with an industry-leading, award-winning advocacy practice. So, what happens when you start building something new?

    Join this session to understand how a mature advocacy ecosystem in a $50 billion company is evolving to begin the next phase of its advocacy marketing journey, to focus on what many consider to be the golden egg of customer advocacy: the C-Suite and Executive persona.

    Report

    There was a problem reporting this post.

    Harassment or bullying behavior
    Contains mature or sensitive content
    Contains misleading or false information
    Contains abusive or derogatory content
    Contains spam, fake content or potential malware

    Block Member?

    Please confirm you want to block this member.

    You will no longer be able to:

    • See blocked member's posts
    • Mention this member in posts
    • Invite this member to groups
    • Message this member
    • Add this member as a connection

    Please note: This action will also remove this member from your connections and send a report to the site admin. Please allow a few minutes for this process to complete.

    Report

    You have already reported this .
    Clear Clear All
     

    Loading Comments...