Lesson Category: Customer-Led Growth
Customer Marketing Cartography: Mapping Product-Led Engagement To Optimize The Member Lifecycle ( Nicole Smith Team Lead, Customer Marketing & Integrated Programs – MURAL)
In this session, you’ll hear how Nicole Smith, team lead of customer marketing at MURAL, is leading a cross-functional effort to map and optimize customer…
Advocating for Customer Advocacy: Get Your Key Players On Board (Heather Pritchett, Director of Customer Voice – OutSystems)
Whether you are just starting to build an advocacy program, or need some additional muscle to make your existing program more impactful, having buy-in from…
5 Key Ways to Build Genuine Relationships with Customers (Jeni Asaba, Senior Manager, Community Engagement and Advocacy – JAMF)
The element of authenticity is essential to growing your organization’s community, but also your personal brand. Join this session for best practices with launching a…
How to Leverage Customer Growth Principles to Build Community (Scott K. Wilder, VP Customer Engagement, Community – Base)
Everyone is talking about Growth these days – Community Led Growth, Customer Led Growth, etc. During this session, Wilder will share his ROAD framework for…
What being customer-obsessed means to Box (Chris Koehler, CMO – Box)
Chris Koehler, CMO at Box, talks about how Marketing plays a critical role in facilitating the customer experience. Learn how Box’s Marketing team partners with…
From Controversy to Customer: A Story of Radical Change (Keynote: Laura Messerschmitt, VP Customer Experience and Care, GoDaddy)
GoDaddy made a name for itself through outrageous Super Bowl commercials. But, to get to the next level, they had to take a journey of…
