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    • Get Started
      • Recommended first 6 things to do
      • Short Video Tours of The CLG Campus (Will need to log in)
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    Showing results for 'advocacy'

    Minimum Viable Advocacy Program (Template)

    This template was provided by HubSpot

    Kristen Engelhardt: How advocacy and community work together

    Kristen Engelhardt, SVP Community & Learning at Automation Anywhere and former Salesforce rock star, discusses how Community and Advocacy work together.

    Level 3 – Customer Advocacy Management & Strategy (Referential)

    Level 3 – Customer Advocacy Management & Strategy A critical analysis of the tools and strategies necessary to sustain program performance and promote program growth,…

    Alison Bukowski: Where should advocacy sit in your company

    Alison and the Base team discuss where Advocacy how where advocacy sits in your organization can impact business outcomes and customer interactions. A Top25 Customer…

    2022 Global Advocacy Survey (Research)

    Senior Manager, Community and Customer Advocacy

    This is a remote position that could be based anywhere in the United States or Canada. Calix is looking for a Senior Manager, Community and…

    Launching a Customer Advocacy Program: Tone of Voice

    By Irwin Hipsman This post covers the plumbing or data integrity of contacts and customers. This is the foundation of your advocacy program.  Another set…

    Irwin September 10, 2022
    0 Comments

    Level 1 – Introduction to Customer Advocacy (Referential)

    A deep dive into the principles that shape and define every customer advocacy program, this course provides students an opportunity to learn and apply the…

    Senior Director, Customer Advocacy and Marketing

    As the Senior Director, Customer Advocacy & Marketing you are responsible for all things customers – customer advocacy, customer campaigns, and customer community. You’ll architect…

    Why Customer Marketing & Advocacy Programs Struggle to Scale Effectively

        “We’ve got this whole customer marketing & advocacy thing figured out” said very few Customer Marketing & Advocacy practitioners, ever. If you know…

    Mikhael March 2, 2023

    Advocacy: It’s about the individual and the company (or the account)

    Lets talk Customer Advocacy – When it comes to Customer Advocates, we often think about marketing to and partnering with an individual (it is about…

    Professor Wilder September 29, 2022
    0 Comments

    Level 2 – Customer Advocacy Program Delivery Essentials (Referential)

    Level 2 – Customer Advocacy Program Delivery Essentials This course delves into the intricacies of effectively managing a sub-team of customer advocacy professionals and overseeing…

    Building Customer Advocacy Programs with your Internal Teams

    This podcasts is with Nathalie Bar, head of Head of Customer Advocacy and Global Campaigns at Temenos

    Community – Advocacy – Merger of Disciplines (Template)

      Link to Community – Advocacy Overlap Slide

    Customer Advocacy in Practice Certification: Module 1 – Business Impact

    CAP certification gives customer marketing & advocacy professionals an edge, with best practices and ideas for next gen advocacy programs. Date and time: Mon, Feb…

    Building a Customer Advocacy Strategy (Webinar)

    Customer Advocacy Worksheet: Defining Goals (Template)

    Here’s a quick video explaining this template.  

    Global Customer Advocacy Specialist (EMEA/US based)

    About the job M-Files is a global leader in information management. The M-Files metadata-driven document management platform enables knowledge workers to instantly find the right information…

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    Forum Description

    About the job

    M-Files is a global leader in information management. The M-Files metadata-driven document management platform enables knowledge workers to instantly find the right information in any context, automate business processes, and enforce information control. This provides businesses with a competitive advantage and substantial ROI as they deliver better customer experiences and higher-quality work with lower risk. To learn more about us we encourage you to visit, www.m-files.com. We are seeking a Global Customer Advocacy Specialist to execute and deliver the world-class reference and customer advocacy programs that enables M-Files to effectively respond to reference needs raised by prospects, AR/PR or other entities. This role will be responsible to manage the daily-based reference needs by supporting with the prospect cases, reference customer acquisition campaigns, 3rd party peer-to-peer programs and collaborating with teams in customer success, sales, and marketing. This position offers the opportunity to build up new reference campaigns as well as create and promote customer success stories as part of the global marketing team. This is a meaningful role for M-Files, as you will be in a key role for supporting cases to generate pipeline as well as launching our reference campaigns and the Customer Advocacy Program successfully. The role can be based in Finland, in the UK or in the US. (M-Files is not sponsoring for relocation for the role.) What you will be doing/Responsibilities and Duties: • Source and manage references and case studies :
    • Cooperate with customers, partners, and internal stakeholders to acquire and manage customer references and case studies;
    • Serve up customers to conduct internal/external interviews and reviews;
    • Keep up to date our reference database with new references, case studies and reference engagement activities;
    • Train new users to use our Reference Management Solution with guidelines;
    • Manage the daily-based reference requests from the sales to support the prospect cases;
    • Create success stories and other marketing assets based on case studies.
    • Launch and manage the Customer Advocacy Program successfully during the year 2023, including webinars, and events. • Manage the 3rd party peer review tools - Gartner Peer Insights, TrustRadius, Software Advice, Featured Customers, and other review tools. Requirements
    • Understanding of sales and customer success and how they engage with customers and prospects as it relates to customer references;
    • Experience with marketing and social media campaigns, customer communication and the customer relationship management systems (CRMs);
    • Comfortable with communicating with all levels of an organization and with external stakeholders;
    • Able to multitask and promptly handle ad-hoc requests under tight timeframes with solid attention to details;
    • Excellent collaboration skills and comfortable talking with customers and partners
    • Fluency in English both spoken and written.
    • Enthusiastic, hard-working, results-oriented, data-intensive
    • 3-5+ years of experience working cross-functionally across Sales, Customer Success or Marketing in a technology-centric environment.
    • BS or BA Degree - Bachelor's degree in Marketing, Communications, Business Administration or related areas
    What We Offer:
    • A fun and professional team environment with experienced colleagues
    • Market leading technology and exciting product design ethos
    • Flexibility to help work/life balance
    • Joining a fast-paced environment with steady growth allowing for new career opportunities within M-Files
    • Paid annual leave
    • Employee Stock Option Program
    • Private Health Care cover
    • Recruitment Referral Program
    • Years of Service Awards
    Please send your application and CV soon, but not later than January 10th, 2023. The position will be filled as soon as we find a great match for the team.

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