How to craft a B2B message that resonates
This post was written by Robert Kaminski 💪 By using Personas Different people care about different things… Even if they work at the same company.…
Showing results for 'how-tos'
How to Create Genuine Advocacy for B2B Companies (Webinar)
Webinar with David Meerman Scott, author of several marketing books include Fanocracy.
How to Increase Online Community Engagement: Strategy and Tactics
This content was provided by Chris Detzel. This originally appeared at Chris’ website. Engagement, Webinars, Content- Oh My! Strategies to Grow a New Online Community The Peers Over Beers podcast…
How to Demystify Online Customer Reviews – With Alison Bukowski
Written by Professor @Joe about @Alison Views on Reviews is a series of interviews with B2B SaaS professionals who provide a real-world perspective on…
Book-Build-the-Business-Case-for-Branded-Online-Community (How-Tos)
Community experts and practitioners talk about how to build a business case for your community. 
Step By Step Guide on How To Build a B2B Digital Online Community
This content was provided by Chris Detzel. This originally appeared at Chris’ website. Step By Step Guide on How To Build a B2B Digital Online…
Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact
By Liz Wiseman In every organization there are Impact Players—those indispensable colleagues who can be counted on in critical situations and who consistently receive high-profile…
Reviews and How to Measure the ROI of Customer Marketing & Advocacy – With Leslie Barrett
The 10 Best Software Review Sites was written by @Joe from B2B Saas Reviews. Leslie Barrett is the Director, Customer Marketing & Advocacy of Sendoso.…
How to Make B2B Affiliate Partner Program Pages That Convert by Joe Kevens
This interview was originally conducted by @Joe and can be found at B2BSaaSReviews.com. B2B SaaS companies are increasingly investing in affiliate marketing partner programs. In this post, we’ll…
How to Use Video Testimonials and User Reviews in SaaS – With Sam Shepler
This interview was originally conducted by @Joe and can be found at B2BSaaSReviews.com. Views on Reviews is a new series of interviews with B2B SaaS professionals who will provide…
How to Get Reviews in a Customer Advocacy Program – With Bianca Del Vecchio
This interview was conducted by Professor Joe Kevens, who yo can find @Â @Joe. My third interview is with Bianca Del Vecchio, Customer Advocacy Consultant at…
How to Generate over 250 New Reviews in 3 Days – With Melody Leatherbury
This interview was conducted by Professor Joe Kevens, who yo can find @ @Joe. This interview is with Melody Leatherbury, Customer Marketing Manager at Webex Events.…
How to Use Video Testimonials and User Reviews in SaaS – With Sam Shepler
This interview was conducted by Professor Joe Kevens, who yo can find @ @Joe This interview is with Sam Shepler, Founder and CEO of Testimonial…
How to pick the right customer review sites and measure on success? (Office Hours Recording)
This office hours session was led by Joe Kevens (@Joe), founder of B2B SaaS Reviews, and Dylan Caraker Below you can find a recording of…
Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love
by Anthony Kennada  (Author), Brian Halligan (Foreword) essons from HubSpot, Salesforce, Gainsight and Other Iconic Brands “The Uber of this” “The Salesforce of that” “It’s like Instagram, but for…”…
Survey questions that they ask net new CAB members before their first meeting? (How-Tos)
An example of a CAB “profile” document or survey questions that they ask net new CAB members before their first meeting? What motivated you to…
