Description
Bestselling author and futurist Mark Schaefer explains why community is a massively overlooked marketing opportunity for most organizations. He explains how three major trends collide in a way that makes brand communities the future of marketing strategy. Highlights include:
- How community relates to the emotional connections developed via social media and content
- Why demographic, technological, and societal trends demand a reimagined community strategy
- A unique view of the ROI and measurement of community
- How a community strategy upends traditional marketing management
- The psychological connection between communities and brands
- Why NFTs and the metaverse change the game for community strategy
- Powerful brand benefits overlooked by most community strategies today
Through extensive research, diverse case studies, and expert interviews, Schaefer provides a compelling and actionable blueprint for the modern brand community. This is an unmissable work from one of marketing’s leading thought leaders.
