Description
Hooked by Nir Eyal is a bestseller worldwide. It’s the Bible on how radically successful businesses build habit-forming products.
Yes, products, not marketing campaigns. This book is not strictly about Marketing and more about hooking users in your product, creating stickiness, increasing retention, and converting them into loyal customers.
It’s probably the best book in this space and if you’re working in product marketing is a must-read. As I’ve discussed when talking about revenue marketing, SaaS business leaders should break down silos and have all the teams work together.
The topics covered in this book are also strategic to approach a Product Led Growth (PLG) strategy.
