In this Trust Talk, TrustRadius’ VP of Marketing, Allyson Havener, had a conversation with Latané Conant, 6sense’s CMO and author of “No Forms. No Spam. No Cold Calls: The next generation of account-based sales and marketing,” to hear her take on best practices for today’s revenue team.
- How to take friction out of the buying experience and why it starts much earlier than you’d think
- Building pipeline to win more deals by uncovering your dark funnel through rich intent insights
- How to drive efficiency in your sales funnel by focusing on meetings booked and pipeline generated more than form fills and MQLs
- Why it’s important to not “sell churn” by focusing on the accounts ready to use your product