Customer-Centric Strategies to Attract the New-Age Buyer – TrustRadius Talks (Webinar)

Using the VoC to Elevate Digital Discoverability and Drive Sales

A recent survey of 304 U.S. technology buyers, 101 sellers, and 103 marketers, conducted by Bain and Company and Google, revealed a discrepancy between technology buyers’ behavior and seller’s or marketer’s beliefs. Digital content quality has allowed tech buyers to self-educate to a greater extent, giving them more control over the sales process.

To understand this challenge and how vendors can adapt to buyers who want to control and self-serve part or all of the buying journey, TrustRadius Founder and CEO Vinay Bhagat sat down with B2B marketing guru and serial CMO Rishi Dave, Expert Partner at Bain & Company.