The Magic of 10 (Customers)
The magic of 10. [10 has always been an important number: Number ten symbolizes the completion of a cycle. Ten is the base of the decimal…
Category: Customer Journey
Customer Journey Mapping – Involve Customers and Map Moments of Truth
Is Customer Journey Mapping really a valuable exercise? As we all know, they are often used as a blueprint for teams. Unfortunately, Customer Journey’s are…
Launching an Advocacy Program Reach vs. Relationship
In May, I presented at Gainsights’s Pulse conference which drew 4,000+ Customer Success professionals to Oakland. They asked me to speak about the first two years…
From early on, we defined Advocacy’s mission to be creating programs that enhance a customer’s use of the platform while raising their