Welcome to the CLG Campus

Customer-Led Growth Learning Together

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CLG Academy

Learn how to grow your Base from the ground-up

From strategic planning, to hands-on roll-out, reporting, and optimizing – 
we’ll walk you through every step of the journey

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What is CLG?

Customer-led Growth (CLG) is a strategic framework that positions the customer at the core of everything a company does. A natural evolution of Customer Marketing, CLG is enabling marketing leaders to influence a new paradigm of revenue impacting metrics:






Tap in to the Customer-led Groove

Subscribe to the first CLG podcast with Scott K. Wilder and guests from across the industry. Learn while you drive, exercise or wind-down from your week. Be inspired to overcome challenges with proven tactics and support from your peers.


Are you looking for your next opportunity in Customer Marketing?

Blaze your trail!

The Base CLG Campus is the go-to destination for Customer-led Growth pioneers and customer marketing professionals to learn, network, and design the future.

Grow Fast

Grow your programs and your career with a clear path forward. Access a single, always up-to-date resource for everything CLG and customer marketing – from strategy to measurement and back again.

Grow Your Way

The CLG Campus offers a winning combination of on-demand, interactive, and live learning to ensure everyone has access to what works best for them. Use our tips, toolkits, and templates to support your execution.

Grow Together

Tap into our collective expertise, delivered in courses,best practices, playbooks, and more. Learn from fellow practitioners sharing proven methodologies and tactics in active community discussions.

Join us at Obsession Summit 23 – June 7th and 8th. Get information here.

Are you Obsessed?

  • Obsession is back. This year’s conference is on June 7-8th in San Francisco. Learn more here.

Podcasts with Women Leaders

  • Anastasia Pavlova, former Marketo and One Login Exec discusses: Applying Demand Gen principles to Customer Marketing. Listen here
  • Kaitlin Hess of G2 who discusses Starting Your Customer Marketing Function. Listen here
  • Nathalie Bar of Temenos who discusses Building Customer Advocacy Programs with your teams. Listen here
  • .. and many other podcasts

Other stuff