Podcasts from around the Web

Contents

The CustomerX Files

A Reference Revolution

A Reference Revolution

In this episode Alison chats to David Sroka, CEO of Point of Reference, about evolving customer reference management to address customer advocacy as a whole.The Customer X files is brought to you by PeerSpot. In a market full of hype, PeerSpot's buying intelligence platform is where tech pros go to get practical, reliable information on enterprise technology. You work too hard to build strong customer relationships. It's time to leverage those relationships in a way that maximizes value for your organization and minimizes customer effort. PeerSpot's approach to customer driven content empowers customer marketers and advocacy professionals that strive to achieve the gold standard within their industry. For more information, check out - http://marketing.peerspot.com/
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Creating a Customer-centric Culture with Luis Gonzalez & Michele Babnick of Alteryx

Creating a Customer-centric Culture with Luis Gonzalez & Michele Babnick of Alteryx

On this episode, Alison is joined by Alteryx's Luis Gonzalez, Global Customer Advocacy Manager and Michele Babnick, Manager of Global Onboarding, to talk about how to create a customer-centric culture across your company. Tune in for awesome examples of how customer advocacy professionals can make a difference not only outside of the company, but inside as well.Connect with Alison, Luis, and Michele on LinkedIn:Alison BukowskiLuis GonzalezMichele BabnickThe Customer X files is brought to you by PeerSpot. In a market full of hype, PeerSpot's buying intelligence platform is where tech pros go to get practical, reliable information on enterprise technology. You work too hard to build strong customer relationships. It's time to leverage those relationships in a way that maximizes value for your organization and minimizes customer effort.PeerSpot's approach to customer driven content empowers customer marketers and advocacy professionals that strive to achieve the gold standard within their industry. For more information, check out marketing.peerspot.com.
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The Award Advantage: Impact & Execution of Customer Awards Programs with Barbara Thomas of Imprivata

The Award Advantage: Impact & Execution of Customer Awards Programs with Barbara Thomas of Imprivata

On this episode, Alison is joined by Barbara Thomas, Senior Customer Advocacy Manager at Imprivata, to talk all things customer award programs.Connect with Alison and Barbara on LinkedIn:Alison BukowskiBarbara ThomasJoin the discussion on October 4th here: https://pages.peerspot.com/peerperspectiveThe Customer X files is brought to you by PeerSpot. In a market full of hype, PeerSpot's buying intelligence platform is where tech pros go to get practical, reliable information on enterprise technology. You work too hard to build strong customer relationships. It's time to leverage those relationships in a way that maximizes value for your organization and minimizes customer effort.PeerSpot's approach to customer driven content empowers customer marketers and advocacy professionals that strive to achieve the gold standard within their industry. For more information, check out marketing.peerspot.com.
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Beating the Drum

Our Favorite Examples of Modern B2B Customer Storytelling with Theo Hopkinson

Our Favorite Examples of Modern B2B Customer Storytelling with Theo Hopkinson

We’re excited to have customer marketing leader, Theo Hopkinson, on the show. Theo was previously Head of Customer Advocacy at Fivetran, as well as VP of Digital at Archetype, a brand agency, and has spent his career working on the agency side. He’s a super creative guy and very passionate about brand building. So for this conversation,...
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The Next CMO

Humanizing Your Brand with Robert Rothschild, CMO of Botify

Humanizing Your Brand with Robert Rothschild, CMO of Botify

In this episode, we speak to Robert Rothschild, the CMO of Botify about humanizing your brand.Founded in 2012, Botify built the interface and methodology that connects the largest, most complex sites with all the major search engines to drive more traffic and revenue from organic search.Our full-funnel methodology and unified data model ensures that we have the broadest view of your website, while our machine-learning algorithm prescribes the actions that will drive the greatest impact and automates time-consuming SEO processes.Used by more than 500 brands, Botify is VC-backed with $82M in funding and offices in New York, Seattle,  Paris, London, Singapore, Sydney, and Japan.Learn more about Robert RothschildLearn more about BotifyFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte
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The Future of Streaming Advertising with Dan Robbins of Roku

The Future of Streaming Advertising with Dan Robbins of Roku

In this episode, we speak to Dan Robbins, VP of Marketing at Roku, the number one TV streaming platform in the U.S., Canada, and Mexico, about all things streaming media and the future of advertising.Dan Robbins is Vice President, Ad Marketing & Partner Solutions at Roku, where he leads the marketing, measurement/research, design, events, and communications teams for the ad business. Prior to Roku, he worked on several strategic partnerships and product rollouts at Nielsen. Dan was named to the 2018 Broadcasting & Cable “40 Under 40” List, the 2019 GRIT Future List, and the 2019 Fellows Program at the Economic Club of New York. Dan is a graduate of Cornell University and based in New York.Learn more about Dan RobbinsLearn more about RokuFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte
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From Marketing Manager to CMO, the Remarkable Career of Kaycee Kalpin of Premier

From Marketing Manager to CMO, the Remarkable Career of Kaycee Kalpin of Premier

In this episode, we speak to Kaycee Kalpin, the CMO of Premier, a healthcare improvement company uniting an alliance of approximately 4,400 U.S. hospitals and health systems and more than 250,000 other providers and organizations.Kaycee started with Premier as a marketing manager and in just nine years, worked her way all the way to the CMO role. Kaycee credits Premier CEO, Michael Alkire, for his mentorship and support for her meteoric rise.Learn more about Kaycee KalpinLearn more about Premier IncFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte
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State of Customer Story Telling

Maria Braune - Be a Therapist for Your Customers

Maria Braune - Be a Therapist for Your Customers

In this episode of the State of Customer Storytelling podcast, DailyPay Director of Client Advocacy Maria Braune shares how to truly listen to your customers and get the best testimonials possible. Hear why relationship-building is all about listening, how to navigate the stakeholders to customer success, and get your customers ready to talk for you. You’ll also learn how customer advocacy helps with brand identity and positioning, what questions to ask your customers, and why a story has to be an honest story to be a great story. To learn more about Testimonial Hero and the importance of customer storytelling, go to TestimonialHero.com
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Jeff Loeb - Bring Your Customer Insights to the Table

Jeff Loeb - Bring Your Customer Insights to the Table

In this episode of the State of Customer Storytelling podcast, Chief Outsiders Partner and CMO Jeff Loeb shares how to gather customer insights and share them with the rest of your team. Hear the best ways to capture customer insights, interview your customers, and repurpose the content inside and outside your company. You’ll also learn how the role of the analyst is changing, why video testimonials remain the most powerful, and why you should always use the customer as the North Star in your decision-making. To learn more about Testimonial Hero and the importance of customer storytelling, go to TestimonialHero.com
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Valeria Gomez – Be Your Customer’s Biggest Advocate

Valeria Gomez – Be Your Customer’s Biggest Advocate

In this episode of the State of Customer Storytelling podcast, Airtable Customer Marketing Programs lead Valeria Gomez shares how to show love to your customers the way you want them to show love to your company. Hear how to build relationships, be curious, tailor your advocacy program to each customer, and differentiate. You’ll also learn why people don’t relate to brands just for the logo, the power of stories of transformation, Valeria’s 3 Golden Rules for customer advocacy programs, and the differences between different types of customer content. To learn more about Testimonial Hero and the importance of customer storytelling, go to TestimonialHero.com
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CHAOSS Community podcast

Episode 69: Community Insights with Hedan Zeng [Part 2 of 2]

Episode 69: Community Insights with Hedan Zeng [Part 2 of 2]

Hello and welcome to CHAOSScast Community podcast, where we share use cases and experiences with measuring open source community health. Elevating conversations about metrics, analytics, and software from the Community Health Analytics Open Source Software, or short CHAOSS Project, to wherever you like to listen. Welcome back to Part Two to a conversation we had with our amazing guest, Hedan Zeng, who’s the Director of Product Management at Common Room. In Part One, we spoke to Hedan about the development of Common Room, the history of Hedan’s personal journey in community, and what Common Room’s real philosophies around community health have been. Today, we brought her back so we can talk more about our metrics. Download this episode now to find out much more, and don’t forget to subscribe for free to this podcast on your favorite podcast app and share this podcast with your friends and colleagues! [00:03:22] Hedan does a quick recap of what Common Room the platform does. [00:04:19] In the last episode, Hedan mentioned area they look at the health of the community, and one of them was around engagement and metrics around engagement, and she tells us things she has found valuable for her customers to look at. [00:10:24] Venia brings up grapevine or unstructured community spaces, and she wonders how Hedan tackles these different sentiment developments in the actual metrics path and data flow for her system. [00:12:48] Sophia wants to know if there are different ways that Hedan addresses the same kind of questions in terms of guiding her customers and understanding the nuances between platform sources and sentiments. [00:14:52] We find out how Common Room addresses the nuance between these personas that while they might have some overlap, tend to have different orientations. [00:16:47] Does Hedan think that there’s some explicit differences between how Common Room would tackle to completely different community avatars? [00:19:07] Hedan tells us about some specific metrics to understand the different pieces that she’s been seeing. [00:21:41] Venia brings up community interaction and Hedan talks more about how she’s generating that 3X engagement factor. [00:23:38] Sophia wonders if Common Room can identify whether or not folks are at risk of burnouts, and Hedan tells us about how Common Room does a surface sentiment at a member level. [00:28:38] We find out how Hedan’s user experience makes decisions about the metrics and the way she visualizes this data in her platform. [00:32:22] We learn the process Common Room makes the users who are interacting and visualizing the data they go through. [00:35:10] Looking at the membership statistics around various different platforms, Sophia wonders if this could be an effective way to gauge an open source project’s usage and then knowing that, we find out if it’s enough or if anything is missing to make a better assessment of the overall user community size. [00:36:47] Find out where you can follow Hedan and Common Room online. Value Adds (Picks) of the week: [00:38:00] Hedan’s pick is being excited for football season and fantasy football season to commence. [00:38:34] Sophia’s pick is to remember to breathe, take breaks, and do puzzles. [00:39:44] Venia’s pick is Richard Millington and a webinar he did called, The Gold Standard of Community Data. Panelists: Venia Logan Georg Link Sophia Vargas Guest: Hedan Zeng Sponsor: SustainOSS Links: CHAOSS CHAOSS Project Twitter CHAOSScast Podcast podcast@chaoss.community Ford Foundation Georg Link Twitter Venia Logan Twitter Sophia Vargas Twitter Hedan Zeng Twitter Hedan Zeng LinkedIn Common Room Common Room Community Richard Millington Twitter The Gold Standard of Community Data with Richard Millington (vimeo) Special Guest: Hedan Zeng.Support CHAOSScast
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Episode 68: Community Insights with Hedan Zeng [Part 1 of 2]

Episode 68: Community Insights with Hedan Zeng [Part 1 of 2]

Hello and welcome to CHAOSScast Community podcast, where we share use cases and experiences with measuring open source community health. Elevating conversations about metrics, analytics, and software from the Community Health Analytics Open Source Software, or short CHAOSS Project, to wherever you like to listen. We are super excited to have joining us as our guest, Hedan Zeng, Director of Product Management at Common Room, the intelligent community growth platform for today’s fastest-growing companies. Today, we’ll learn all about Common Room and how they think about metrics. We’ll also find out about the metrics they use, and Common Room’s theory and approach to design, from data to user interface. Download this episode now to find out much more, and don’t forget to subscribe for free to this podcast on your favorite podcast app and share this podcast with your friends and colleagues! [00:01:38] Hedan tells us all about Common Room. [00:04:11] Hedan dives into how they think about metrics at the Common Room, and she explains each of the metrics they use such as membership, community responsiveness, and sentiment. [00:08:26] We find out what Hedan’s role is at Common Room and the steps that led her to forming where she is today, which includes her experience working at Medallia. [00:15:02] Sophia wonders if Hedan is seeing any behaviors that surprised her or she wasn’t expecting to see from the application of the software. [00:20:32] Find out if Common Room have words that they’ve put to that different philosophy of measurement. [00:23:12] We learn about the process Hedan has for identifying which of these different usernames on different platforms actually belong to the same person. [00:26:03] Hedan explains how she navigates the difference between I need to present in my community and engage in the social contract of listening to people versus this is a thing I could automate and build a workflow for this. [00:28:42] We hear how Hedan is helping customers navigate through varying privacy/data sharing policies, and she shares advice for open source projects and communities. [00:31:45] Find out where you can follow Hedan online. Value Adds (Picks) of the week: [00:32:27] Georg’s pick is being amazed with the after school programs. [00:33:32] Venia’s pick is the power of reframing live events for good connection. [00:35:36] Hedan’s pick is Beat Saber. [00:36:21] Sophia’s pick is a packable sun hat. Panelists: Venia Logan Georg Link Sophia Vargas Guest: Hedan Zeng Sponsor: SustainOSS Links: CHAOSS CHAOSS Project Twitter CHAOSScast Podcast podcast@chaoss.community Ford Foundation Georg Link Twitter Venia Logan Twitter Sophia Vargas Twitter Hedan Zeng Twitter Hedan Zeng LinkedIn Common Room Common Room Community Medallia Adam Grant Website CHAOSScast Podcast-Episode 30: Databases, Privacy, and Licenses with Matt Yonkovit CHAOSScast Podcast-Episode 42: Hidden Infrastructure: The Foundations of Open Source with Josh Simmons CHAOSScast Podcast-Episode 45: Fireside Chat: Metrics Strategy with Daniel, Sean, and Venia CHAOSScast Podcast-Episode 57: The Ins and Outs of Large Scale Research with Hilary Carter Beat Saber Baggu Hat Special Guest: Hedan Zeng.Support CHAOSScast
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Episode 67: The CHAOSS Newcomer Slack Bot and She-Code-Africa with Precious and Iyimide

Episode 67: The CHAOSS Newcomer Slack Bot and She-Code-Africa with Precious and Iyimide

Hello and welcome to CHAOSScast Community podcast, where we share use cases and experiences with measuring open source community health. Elevating conversations about metrics, analytics, and software from the Community Health Analytics Open Source Software, or short CHAOSS Project, to wherever you like to listen. Today, we are excited to be joined by two guests, Iyimide Adegunloye (Mide) and Precious Abubakar, who participated in the She Code Africa Program. We invited them to talk about the program and share what they’ve done, as well as discussing bots and the welcoming of newcomers. Download this episode now to find out much more, and don’t forget to subscribe for free to this podcast on your favorite podcast app and share this podcast with your friends and colleagues! [00:02:55] Mide and Precious give us a brief introduction about themselves. [00:04:20] We find out the details on the She Code Africa Program, their experience with getting into She Code Africa, how they found CHAOSS, and how they decided to engage with the CHAOSS Project. [00:08:54] We learn how the idea of the bot came about and the design process. [00:13:26] There’s a discussion about the kinds of challenges they faced in creating the bot and what they learned in the process. [00:16:34] Georg wonders how the response has been in the community since the bot was implemented. [00:19:14] Mide explains more about the use of the bot at She Code Africa. [00:20:22] Precious and Ruth fill us in where they think the project will go next and share some ideas for the future. [00:21:50] If you would like to get involved, find out where you can connect to get started. [00:23:34] Mide and Precious share how the mentorship helped them understand CHAOSS. We also hear from the mentors what they’ve learned in this program or if they’ve learned to appreciate CHAOSS in a different way. Value Adds (Picks) of the week: [00:28:44] Georg’s pick is learning sometimes an upgrade saves you money. [00:30:22] Ruth’s pick is her Personal Assistant, Olamide Makinde. [00:30:54] Elizabeth’s pick is a northern walkingstick insect. [00:32:15] Precious’s pick is Rotary Youth Leadership Awards (RYLA). [00:33:07] Mide’s pick is leading a children’s and adult coding bootcamp. [00:34:00] Matt’s pick is enjoying his first month living in Oregon. [00:34:34] Sean’s pick is to try to get to Wisconsin in the Fall. Panelists: Georg Link Elizabeth Barron Sean Goggins Matt Cantu Snell Ruth Ikegah Guests: Precious Abubakar Iyimide Adegunloye Sponsor: SustainOSS Links: CHAOSS CHAOSS Project Twitter CHAOSScast Podcast podcast@chaoss.community Ford Foundation Georg Link Twitter Sean Goggins Twitter Elizabeth Barron Twitter Matt Cantu Snell LinkedIn Ruth Ikegah Twitter Precious Abubakar Twitter Precious Abubakar LinkedIn Precious Abubakar Website Iyimide Adegunloye Twitter Iyimide Adegunloye LinkedIn Iyimide Adegunloye Website She Code Africa She Code Africa Contributhon CHAOSS Slack Bot-GitHub Common walkingstick Rotary Youth Leadership Awards (RYLA) Special Guests: Iyimide Adegunloye (Mide) and Precious Abubakar.Support CHAOSScast
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Lenny's Great Podcast on Growth Marketing

What it takes to become a top 1% PM | Ian McAllister (Uber, Amazon, Airbnb)

What it takes to become a top 1% PM | Ian McAllister (Uber, Amazon, Airbnb)

Ian McAllister is the Senior Director of Product for Vehicles at Uber. Before moving to Uber, Ian spent over a decade directing teams at Amazon, where he created and led Amazon Smile. He was also Director of Product Management at Airbnb, where I was lucky enough to have worked alongside him. In today’s episode, we discuss Ian’s famous document about the essential attributes of the top 1% of product managers. Ian outlines the most important skills to focus on for entry-level PMs and how to broaden your experience and diversify skills as you move up the ladder. He also shares what he learned working with Jeff Wilke, Jeff Bezos, and other leaders at Amazon, and goes in depth on Amazon’s working-backwards framework. —Find the full transcript here: https://www.lennyspodcast.com/what-it-takes-to-become-a-top-1-pm-ian-mcallister-uber-amazon-airbnb/#transcript—Where to find Ian McAllister:• Newsletter: https://ianmcallister.substack.com/• Twitter: https://twitter.com/ianmcall• LinkedIn: https://www.linkedin.com/in/ianmcallister/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Mixpanel: https://mixpanel.com/startups• Athletic Greens: https://athleticgreens.com/lenny• AssemblyAI: https://www.assemblyai.com/?utm_source=lennyspodcast&utm_medium=podcast&utm_campaign=nov20—Referenced:• What distinguishes the top 1% of product managers from the top 10%, on Substack: https://ianmcallister.substack.com/p/what-distinguishes-the-top-1-of-product• What distinguishes the top 1% of product managers from the top 10%, on Quora: https://www.quora.com/What-distinguishes-the-Top-1-of-product-managers-from-the-Top-10• Amazon’s working-backwards method: https://www.productplan.com/glossary/working-backward-amazon-method/• Jeff Wilke on Twitter: https://twitter.com/jeffawilke• Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application: https://www.amazon.com/Getting-Real-Smarter-Successful-Application/dp/0578012812• Wool (Wool trilogy #1): https://www.amazon.com/Wool-Trilogy-Howey-25-Apr-2013-Paperback/dp/B011T7ACU0/• Energy and Civilization: A History: https://www.amazon.com/Energy-Civilization-History-MIT-Press/dp/0262035774• How I Built This podcast: https://www.npr.org/series/490248027/how-i-built-this• EV News Daily podcast: https://www.evnewsdaily.com/• Yellowstone on Peacock: https://www.peacocktv.com/stream-tv/yellowstone• Everything Everywhere All at Once on Showtime: https://www.sho.com/titles/3493875/everything-everywhere-all-at-once• Gibson Biddle’s website: https://www.gibsonbiddle.com/• Gibson Biddle on Lenny’s Podcast: https://www.lennyspodcast.com/gibson-biddle-on-his-dhm-product-strategy-framework-gem-roadmap-prioritization-framework-5-netflix-strategy-mini-case-studies-building-a-personal-board-of-directors-and-much-more/• Gibson Biddle’s Ask Gib newsletter: https://askgib.substack.com/—In this episode, we cover:(03:54) What Ian expected from his initial post on product management(05:30) How the post impacted Ian’s career(07:06) How writing can help you crystallize your thoughts(08:26) Ian’s background(10:57) Attributes of the top 1% of PMs(14:32) The top three skills for new PMs to perfect(20:32) Tips on strengthening communication and prioritization(23:06) How to level up as a PM(26:37) What kind of impact should new PMs expect to make?(29:36) How to broaden your view and think big(33:06) How to earn the trust of others(34:30) How Ian could have done more to earn trust at Airbnb(37:27) Why people tend to stick around Amazon for a while (39:53) What Ian learned from Bezos and Wilke(46:38) How teams get working backwards wrong(53:51) The two parts of working backwards and how Ian utilizes it at Uber(58:57) Lightning round—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

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Leaving big tech to build the #1 technology newsletter | Gergely Orosz (The Pragmatic Engineer)

Leaving big tech to build the #1 technology newsletter | Gergely Orosz (The Pragmatic Engineer)

Gergely Orosz writes the #1 technology newsletter at Substack, called The Pragmatic Engineer. He started his career as a software developer in the U.K., spent three years at Skype, and followed that role with four years as an engineering manager at Uber before deciding to leave big tech and work for himself. Gergely began pursuing his newsletter full-time in September 2021 and in just one year has amassed 200,000 subscribers. He now makes more money than he did at his salaried tech job, and with freedom and flexibility. In today’s podcast, Gergely shares why he left his well-paying job at Uber, how he got his first 1,000 subscribers, why this kind of work can be stressful and lonely (but ultimately rewarding), and why it takes hard work to build authority and become a great writer. Working solo can be challenging, and in this episode, both Lenny and Gergely offer tips for structuring your unstructured time and finding your focus.—Find the full transcript here: https://www.lennyspodcast.com/leaving-big-tech-to-build-the-1-technology-newsletter-gergely-orosz-the-pragmatic-engineer/#transcript—Where to find Gergely Orosz:• Website: https://www.pragmaticengineer.com/• Newsletter: https://newsletter.pragmaticengineer.com• Twitter: https://twitter.com/GergelyOrosz• LinkedIn: https://www.linkedin.com/in/gergelyorosz/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Lemon.io: https://lemon.io/lenny• Eppo: https://www.geteppo.com/• Vanta: https://vanta.com/lenny—Referenced:• Gergely’s books: https://blog.pragmaticengineer.com/books/• Centered: https://www.centered.app/• The Pomodoro technique: https://www.forbes.com/sites/bryancollinseurope/2020/03/03/the-pomodoro-technique/• Coding Horror: https://blog.codinghorror.com/• How to Achieve Ultimate Blog Success in One Easy Step: https://blog.codinghorror.com/how-to-achieve-ultimate-blog-success-in-one-easy-step/• A Comment Is an Invitation for Refactoring: https://blog.pragmaticengineer.com/a-comment-is-an-invitation-for-refactoring/• Kent Beck’s website: https://www.kentbeck.com/• Steve Yegge’s famous rant on Google vs. Amazon: https://www.alexanderjarvis.com/steve-yegges-famous-rant-on-google-vs-amazon/• Stevey’s Tech Talk: https://www.youtube.com/playlist?list=PLZfuUWMTtMcC1DZF6HxJhqsGrBXu8Jzi7—In this episode, we cover:(04:32) Gergely’s background(07:19) The Pragmatic Engineer, growth and current subscribers (08:59) Compensation with a subscription-based newsletter vs. his salaried position at Uber(10:55) How the onset of Covid and layoffs at Uber prompted Gergely to start his newsletter(23:10) What he did immediately after leaving Uber(25:41) The day-to-day of writing a newsletter(35:08) Tips for productivity(41:19) Gergely’s favorite parts of entrepreneurship (43:15) The downsides of solo work(50:39) Why Gergely stopped making long-term plans(54:30) How to get started writing a newsletter(1:04:48) Key advice on building a successful newsletter—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

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An inside look at how the New York Times builds product | Alex Hardiman (CPO at The New York Times)

An inside look at how the New York Times builds product | Alex Hardiman (CPO at The New York Times)

Alex Hardiman is Chief Product Officer at the New York Times, where she oversees the company’s news, cooking, games, audio and advertising products. Previously, Alex was Chief Business & Product Officer at The Atlantic, and before that she was Head of News Products at Facebook. We discuss how engineers and product people work with writers to create impactful stories, how teams build the incredible visualizations and experiences for NYTimes.com, how product teams are structured within the New York Times, and the good and bad about working at a company like the New York Times versus a FAANG tech company. We also talk about the details behind the New York Times’s acquisition of Wordle and uncover what the Times is dreaming up for its product over the next 10 years.—Find the full transcript here: https://www.lennyspodcast.com/an-inside-look-at-how-the-new-york-times-builds-product-alex-hardiman-cpo-at-the-new-york-times/#transcript—Where to find Alex Hardiman:• Twitter: https://twitter.com/alex_hardiman• LinkedIn: https://www.linkedin.com/in/alexandrahardiman/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Miro: https://miro.com/lenny• Athletic Greens: https://athleticgreens.com/lenny• Vanta: https://vanta.com/lenny—Referenced:• Jodi Kantor: https://www.nytimes.com/by/jodi-kantor• Wordle: https://www.nytimes.com/games/wordle/• Wordle Is a Love Story: https://www.nytimes.com/2022/01/03/technology/wordle-word-game-creator.html• Josh Wardle on Twitter: https://twitter.com/powerlanguish• Eric Kim’s recipes: https://cooking.nytimes.com/ourcooks/eric-kim/• Wirecutter: https://www.nytimes.com/wirecutter/• Framing Britney Spears: https://www.nytimes.com/article/framing-britney-spears.html• Hard Fork podcast: https://www.nytimes.com/2022/10/04/podcasts/hard-fork-technology.html• High Growth Handbook: Scaling Startups from 10 to 10,000 People: https://www.amazon.com/High-Growth-Handbook-Elad-Gil/dp/1732265100• An Elegant Puzzle: Systems of Engineering Management: https://www.amazon.com/Elegant-Puzzle-Systems-Engineering-Management/dp/1732265186• The Revolt of the Public and the Crisis of Authority in the New Millennium: https://www.amazon.com/Revolt-Public-Crisis-Authority-Millennium/dp/1732265143• Giovanni’s Room: https://www.amazon.com/Giovannis-Room-James-Baldwin/dp/0345806565/r• The Daily podcast: https://www.nytimes.com/column/the-daily• The Wire on HBO: https://www.hbo.com/the-wire• Google Workspace: https://workspace.google.com/• Slack: slack.com• Figma: figma.com• Mode: https://mode.com/• GitHub: https://github.com/• Fidji Simo on LinkedIn: https://www.linkedin.com/in/fidjisimo/—In this episode, we cover:(04:48) Alex’s background(07:37) How Alex fought disinformation on the news team at Facebook (11:11) How some product people thrive in chaos(14:13) Alex’s return to the New York Times(16:22) What product means at the New York Times(20:42) How the product team at the New York Times is structured(26:20) How the New York Times makes stories come alive with balanced creative and technical teams(33:15) The acquisition of Wordle (42:00) What it was like to work at the New York Times during the onset of Covid(47:11) How to avoid burnout on a product team(49:26) How the New York Times has set itself apart with its subscription package(52:21) How the New York Times’s products are rooted in helping in the real world(52:54) Lenny’s tips for improving Wirecutter(53:36) The differences and similarities on product teams in a news organization(59:58) Lightning round—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

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