Podcasts from around the Web

After 30 years in marketing, Melissa Puls, CMO and SVP, Customer Success & Renewals at Ivanti, has seen it all: the highs, the lows, and the evolution of marketing itself. In this episode, she shares how she’s built her career around people-first leadership, purpose-driven strategy, and performance that actually moves the business forward. Melissa breaks down why B2B and B2C are outdated concepts, why it’s time to think “business-to-human,” and how aligning marketing, customer success, and renewals can transform growth. She also opens up about lessons learned from failure, how AI is reshaping efficiency and personalization, and why transparency and data-driven decisions are a CMO’s real superpowers. Whether you’re a rising marketing leader or a seasoned exec, this episode delivers practical insights on building teams, earning trust, and driving measurable impact across the entire customer lifecycle.

What if marketing didn’t just support company strategy, but shaped it from the start? 8x8 CMO Bruno Bertini breaks down how today’s marketing leaders can elevate their role through goal-driven alignment, end-to-end customer experience, and real-world applications of AI. Bruno shares his approach to building marketing-led OKRs, driving measurable outcomes like LTV and retention, and using AI to streamline enrichment, targeting, and creative production. It’s a must-listen for CMOs who want to operate as true business leaders and make marketing central to growth.

How do you thrive in private equity while maintaining local autonomy and driving growth? Meghann McNally, CMO of Wrench Group, shares her unique approach to leading marketing in a fast-growing, private equity-backed company. From scaling brand strategies in 27 markets across 14 states to navigating the challenges of a male-dominated industry, Meghann emphasizes the importance of hands-on leadership and data-driven decision-making. She also reveals how fostering curiosity, maintaining local connections, and balancing efficiency with personal touch have been key to Wrench Group’s success.

In this episode of the State of Customer Storytelling podcast, DailyPay Director of Client Advocacy Maria Braune shares how to truly listen to your customers and get the best testimonials possible.

In this episode of the State of Customer Storytelling podcast, Chief Outsiders Partner and CMO Jeff Loeb shares how to gather customer insights and share them with the rest of your team.

In this episode of the State of Customer Storytelling podcast, Airtable Customer Marketing Programs lead Valeria Gomez shares how to show love to your customers the way you want them to show love to your company.

Thank you to the folks at Sustain for providing the hosting account for CHAOSSCast! CHAOSScast – Episode 132
We don’t have an episode for you today, because CHAOSScast will be taking a break for a few months. During the break we will be evaluating how CHAOSScast supports the goals of the CHAOSS project. And to help us to do that, we would like to invite you to take a short survey by going to the link: https://forms.gle/zrvanrRArgzc3wDD9 The survey closes on Friday, May 15th 2026. In this short recording we go through the survey questions to get you thinking about your answers before you go ahead and take it, and first we share with you the goals of the CHAOSS project so that you have some extra context to help you answer in an informed way. CHAOSS aims to: Establish metrics and models for measuring open source community health Produce open source software and initiatives for measuring community health Develop programs for deploying metrics beyond trace data Work with global partners to shape how we understand open source community health The survey is quite short, but it’s really meaningful to helping us know how the podcast contributes to achieving CHAOSS’s goals. We are especially interested in honest feedback, even if you rarely listen. Thanks for helping. Your CHAOSS community. 00:00 Podcast Break Announcement
00:13 Why We Need Your Survey
00:28 CHAOSS Project Goals
00:53 Survey Basics and Listening Habits
01:17 How The Podcast Supports Goals
01:44 Impact on Your Actions
02:10 Importance Versus Other Sources
02:21 Unique Value and Improvements
02:42 Thanks and See You SoonSupport CHAOSScast

Thank you to the folks at Sustain for providing the hosting account for CHAOSSCast! CHAOSScast – Episode 131 In this episode of the CHAOSScast, host Georg Link sits down with guest, Elshad Humbatli, and panelists, Alice Sowerby and Adrian Edwards, to answer the question "How can CHAOSS metrics help you quickly assess the health of an open source project that you might want to use or join?" Elshad, creator of Repo-Health, explains why he created the tool, and how he used the CHAOSS metrics to produce high-level insights on the health of an open source repo. The conversation goes further, to discuss breaking down project activity to navigating the rise of AI-generated contributions, and dives deep into the human and technical sides of open source. Hit download now to hear more! [00:00:00] – The hosts introduce the episode and welcome the panelists and guest [00:01:41] – Elshad shares how he discovered CHAOSS metrics and got inspired to build Repo Health. [00:03:10] – A deep dive into the four pillars: activity, maintenance, community, and documentation. [00:06:15] – The group debates how different metrics reflect project health and what “community” really means. [00:10:07] – Elshad explains what Repo Health does and how users can benefit from it. [00:12:00] – Discussion around the pros and cons of combining metrics into a single health score. [00:17:01] – Exploring how context and goals shape which metrics matter using the GQM framework. [00:21:00] – Real-world contributor experiences highlight the importance of documentation and responsiveness. [00:23:00] – The impact of AI and LLMs on open source contributions and community dynamics. [00:29:07] – Elshad shares future plans for Repo Health and opportunities for collaboration. Value Adds (Picks) of the week:
[00:32:00] Gerog's pick is enjoying the in-between time after ending his last job.
[00:33:11] Alice's pick is the vernal equinox.
[00:33:58] Adrian's pick is spending time with friends and new experiences.
[00:34:35] Elshad's pick is low level language coding. Host
Georg Link Panelist:

Alice Sowerby
Adrian Edwards Guests:

Elshad Humbatli Links:

CHAOSS

CHAOSS Project X

CHAOSScast Podcast

CHAOSS YouTube

podcast@chaoss.community

CHAOSS Calendar

CHAOSS Slack

Alice Sowerby LinkedIn

Adrian Edwards LinkedIn
Elshad Humbatli LinkedIn
Georg Link Website

Repo-Health toolSpecial Guests: Adrian Edwards and Elshad Humbatli.Support CHAOSScast

Thank you to the folks at Sustain for providing the hosting account for CHAOSScast! CHAOSScast – Episode 130 In this CHAOSScast episode, host introduces Rowland Mosbergen, a research software engineer at Australia’s WEHI, and discusses experiences in CHAOSS Asia and open source community connections. Rowland compares research labs to startups and explains that CHAOSS Asia’s regular online meetings help him engage with the broader open source ecosystem despite not traveling to conferences. They mention tools like the OSC DB directory for finding communities and discuss how Chaos Asia helps share events and CFPs. Rowland describes his “practical diversity and inclusion” approach: embedding inclusion into processes by centering marginalized people, sharing power, creating safe spaces, and offering online, non-exploitative open source internships that assess achievement relative to opportunity. He also describes organizing Research Software Asia Australia (RSAA 26) and supporting new Research Software Africa and Latino America conferences through shared documentation and a large, flexible volunteer committee to prevent burnout. They close with personal value-adds: Rowland’s family time and the host’s move to Bangkok. 00:00 Welcome to CHAOSScast
00:21 Meet Rowland
01:41 Startups and Research Parallels
03:04 Why CHAOSS Asia Matters
03:40 Finding CHAOSS Asia
07:03 Mapping Asian Communities
09:38 Practical DEI in Action
13:31 Internships as Micro PhDs
16:27 Conferences and Global Expansion
20:17 Building Inclusive Frameworks
25:09 Value Adds
28:03 Wrap Up and Call to Action
Panelists:
Leon Nunes
Guests
Rowland Mosbergen
Links
CHAOSS

CHAOSS Project X

CHAOSScast Podcast

CHAOSS YouTube

CHAOSS Slack

podcast@chaoss.community

https://www.wehi.edu.au/
https://www.solo.io/
[https://equersa.org/]([https://equersa.org/) - Research software Africa and Latin America
https://developers.events/#/2026/calendar - OSCDB
https://chaoss.github.io/oscdb/
https://www.practicaldiversity.org/Special Guest: Rowland Mosbergen.Support CHAOSScast

Eric Ries is the author of The Lean Startup, a book that reshaped how a generation of founders think about building companies. His new book, Incorruptible, explains how successful companies are destroyed by failing to protect what makes them valuable, and how to change it.In our in-depth conversation, we discuss:1. Why 80% of venture-backed founders are ousted within three years of going public2. The governance structures that protect companies like Anthropic, Costco, and Novo Nordisk3. The simple legal filing that takes two pages and could save your company4. Financial gravity: why successful companies predictably get corrupted into mediocrity5. Why mission-aligned companies like Anthropic reap major benefits from protecting their mission through governance6. Why success won’t protect you—it instead makes you a bigger target—Brought to you by:WorkOS—Make your app enterprise-ready, with SSO, SCIM, RBAC, and more: https://workos.com/lennyVanta—Automate compliance, manage risk, and accelerate trust with AI: https://vanta.com/lenny—Episode transcript: https://www.lennysnewsletter.com/p/how-to-build-a-company-that-withstands—Archive of all Lenny's Podcast transcripts: https://www.dropbox.com/scl/fo/yxi4s2w998p1gvtpu4193/AMdNPR8AOw0lMklwtnC0TrQ?rlkey=j06x0nipoti519e0xgm23zsn9&st=ahz0fj11&dl=0—Where to find Eric Ries:• X: https://x.com/ericries• LinkedIn: https://www.linkedin.com/in/eries• Website: https://www.incorruptible.co• Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://news.theleanstartup.com/• Podcast:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://ericriesshow.com• YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theericriesshow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Eric Ries(02:26) Introducing Incorruptible(06:26) Protecting what you’ve built(11:35) Why founders get ousted(14:58) Too early, too late(19:32) The blueprint: ethos plus integrity(20:49) Novo Nordisk’s 100-year governance fortress(26:41) The Vectura Group and Philip Morris(33:16) The “harder is easier” principle(37:22) Cloudflare’s mission emergence story(42:43) Groupon’s email frequency death spiral(45:37) How to define your purpose(51:09) Mission-driven vs. mission-hopeful companies(54:46) Integrity: structural and personal(57:47) Shareholder primacy: the 40-year-old “natural law”(01:00:04) Public benefit corporations: the easiest protection(01:04:24) Downsides and objections(01:06:08) The Anthropic example: fastest-growing company ever(01:08:39) The torchbearers in every organization(01:10:37) The culture bank: deposits and withdrawals(01:12:28) OpenAI and Anthropic governance(01:16:21) Mission guardians explained(01:18:29) Spiritual holding companies(01:21:53) The founder control trap(01:25:25) Three things to do this week(01:30:10) AI alignment and human alignment(01:34:00) Conway’s law: org charts in architecture(01:37:31) Book resources and farewell—References: https://www.lennysnewsletter.com/p/how-to-build-a-company-that-withstands—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.Lenny may be an investor in the companies discussed.

To hear more, visit www.lennysnewsletter.com

Max Schoening is head of product at Notion, where he’s been especially effective at getting designers and PMs to ship code, prototype in the terminal, and launch extremely successful AI products. He was previously a PM at Google, ran design at Heroku, was VP of Design (and a part-time engineer) at GitHub, and is a two-time founder. He’s one of the most AI-forward product leaders out there and one of the deepest thinkers on how AI changes how we build and use software.We discuss:1. What’s most worked in getting designers and PMs to embrace AI2. Why agency—not skills—is the thing that separates people who thrive from those who fall behind3. How the first 10% of every project is now “free,” and what that means for product development4. Max’s “tiny core” theory of great products: iPhone multitouch, the GitHub pull request, Notion blocks, Dropbox’s menu bar icon5. Why the SaaSpocalypse is overstated6. Why the amount of software has exploded but the quality hasn’t, and why that gap creates opportunity—Brought to you by:WorkOS—Make your app Enterprise Ready, with SSO, SCIM, RBAC, and more: https://workos.com/lennyVanta—Automate compliance, manage risk, and accelerate trust with AI: https://vanta.com/lenny—Episode transcript: https://www.lennysnewsletter.com/p/why-cultivating-agency-matters-more—Archive of all Lenny's Podcast transcripts: https://www.dropbox.com/scl/fo/yxi4s2w998p1gvtpu4193/AMdNPR8AOw0lMklwtnC0TrQ?rlkey=j06x0nipoti519e0xgm23zsn9&st=ahz0fj11&dl=0—Where to find Max Schoening:• X: https://x.com/mschoening• LinkedIn: https://www.linkedin.com/in/max-schoening• Website: https://max.dev—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Max Schoening(01:55) The origin story of designers coding at Notion(06:30) How much designers and PMs are shipping today(08:24) The balance between shipping code and strategic work(10:32) Why agency will help you thrive in the AI era(11:49) Examples of high agency at Notion(13:52) What we might lose as roles merge(15:56) Advice for developing agency(17:42) Malleable software explained(20:43) The Dieter Rams video and design philosophy(24:00) The SaaS apocalypse debate(28:25) How product building has changed in the past two years(30:27) What’s next in how we build products(34:16) Token spend and ROI conversations(37:39) Getting people to change how they work(39:04) Max’s AI stack(41:41) Which roles AI will transform next(44:26) When companies will start caring about ROI(48:38) Why Notion AI is so successful(51:47) How to ship more quickly while maintaining quality(56:40) Building taste through iterations(1:00:09) What matters most in building successful products(1:05:06) Using the jobs-to-be-done framework(1:07:28) Hot take on universal basic income(1:09:26) What Max would do with AGI(1:10:53) Contrarian corner(1:13:14) Failure corner(1:16:20) Advice for young people in Silicon Valley(1:19:20) Lightning round and final thoughts—Referenced: https://www.lennysnewsletter.com/p/why-cultivating-agency-matters-more—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed.

To hear more, visit www.lennysnewsletter.com

Evan Spiegel, the co-founder and CEO of Snap, is one of the very few people in the world who has successfully built and scaled a lasting consumer social product. Snapchat has nearly 1 billion MAUs, and Evan and his team invented some of the most important consumer products and features, including Stories, AR glasses, swipe-based navigation, the camera as the primary UX, and a lot more.In our in-depth conversation, we discuss:1. Why distribution is now the biggest challenge for creating a consumer technology business2. How Snap innovates at scale with a 9-to-12-person design team: no titles, no hierarchy, hundreds of ideas reviewed weekly with the CEO3. Why a pure software business is no longer a moat, and what actually creates durable competitive advantages today4. How AI is changing the way designers work and why they’re now shipping code5. Why every major Snap feature was copied and how that forced the company to work differently6. Evan’s prediction that humanity’s comfort with AI will be a bigger bottleneck than the technology itself7. This year’s crucible moment for Snap—Brought to you by:WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUs: https://workos.com/lennyVanta—Automate compliance, manage risk, and accelerate trust with AI: https://vanta.com/lenny—Episode transcript: https://www.lennysnewsletter.com/p/snapchat-ceo-why-distribution-is—Archive of all Lenny's Podcast transcripts: https://www.dropbox.com/scl/fo/yxi4s2w998p1gvtpu4193/AMdNPR8AOw0lMklwtnC0TrQ?rlkey=j06x0nipoti519e0xgm23zsn9&st=ahz0fj11&dl=0—Where to find Evan Spiegel:• X: https://x.com/evanspiegel• Snapchat: https://www.snapchat.com/@evan• LinkedIn: https://www.linkedin.com/in/evan-spiegel• Website: https://www.spiegelfamilyfund.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Evan Spiegel(02:28) Why consumer social products are so hard to build(04:31) How Snapchat cracked distribution with close friends, not network size(05:50) Why distribution is the new moat in the AI era(08:39) Snapchat’s innovation track record (and why software isn’t a moat)(11:39) Why Snap is betting on two of the hardest businesses: consumer social and hardware(16:00) Specs use cases(17:56) The innovation process(21:34) The velocity of design work at Snapchat(25:07) Why Evan says you must talk to customers(26:06) The origin story of Stories(28:25) How screenshot detection saved early Snapchat(31:03) Why they waited to hire PMs—and what role they play now(34:41) How AI is shifting the designer-PM-engineer triad(36:10) Design as an intentional bottleneck for product cohesion(37:24) Why staying close to customers matters for any leader(39:39) What Evan looks for when hiring designers(41:57) How to develop young design talent(44:16) Designers shipping code with AI—and the guardrails needed at scale(47:20) Using jobs-to-be-done to organize AI transformation(48:50) How the CEO job has changed over 15 years(51:30) Learning to communicate(54:08) Why this year is Snapchat’s “crucible moment”(56:22) Being the “middle child” in tech(57:51) Screen-time philosophy with four kids (ages 2 to 15)(1:01:08) AI Corner(1:04:02) Contrarian Corner(1:06:04) Lightning round and final thoughts—References: https://www.lennysnewsletter.com/p/snapchat-ceo-why-distribution-is—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed.

To hear more, visit www.lennysnewsletter.com

What happens when your referral program participants are literally trained to find holes in systems? How do you protect your program without making it so complicated that nobody wants to use it? To explore this, we welcome Mariana Doncel to The Advocacy Channel. Mariana leads B2C product marketing at Hack the Box, a cybersecurity training platform where users learn ethical hacking through hands-on challenges. When your customers spend their days breaking into systems for fun, you learn pretty quickly what actually works for fraud prevention. In this episode, Mariana and host Will Fraser get into the reality of protecting your referral program from abuse. Spoiler: it's not about building an airtight system with rules for every scenario. Mariana shares the pragmatic approach Hack the Box has taken, focusing on damage control and smart incentive design rather than trying to prevent every possible exploit. In this episode, Mariana walks us through: Why trying to close every possible loophole often backfires by making your program too complex for legitimate users The "accept and mitigate" approach: acknowledging that some people will try to game the system while capping your exposure How tying rewards to actual monetary actions creates natural fraud deterrence Setting per-person limits so even if someone does find a workaround, the damage is contained Thinking about fraud prevention as risk analysis rather than absolute protection How to balance moving fast with protecting your program from abuse Mariana also shares how this mindset extends beyond referral programs to everything her marketing team puts out at Hack the Box, where every campaign has to account for users who will look for alternative interpretations. Connect with Mariana on LinkedIn: https://www.linkedin.com/in/marianadoncel/  Connect with us:  Get more customer marketing insights and strategies at impact.com/blog/  Connect with host Will on LinkedIn: www.linkedin.com/in/wifraser/   Have a question? Suggestion? Email us at advocacychannel@impact.com   Loving this show? Explore impact.com's other podcasts packed with insights: The Partnership Economy The Publisher's Playbook

Want to build a customer advisory board that actually drives business value? Struggling to figure out where to start or how to prove the ROI? To help, we welcome Cate Vanasse to The Advocacy Channel. Cate leads customer marketing at TalkDesk, where her team's mission is "igniting raving fans, driving growth, and building customers for life."  With extensive experience building and scaling customer advisory boards across multiple companies, Cate shares her practical framework for creating CABs that strengthen relationships, influence revenue, and create real brand advocates. In this episode, Cate walks us through: How to identify the right CAB members by balancing ideal account logos with the right human personalities in the room The art of balancing "give vs get" so it doesn't feel transactional Why in-person meetings matter for executive CABs versus when virtual works better for technical advisory boards Cate also shares insights from TalkDesk's CX Innovators Awards program, including how industry recognition has helped customers get promoted and secure internal resources.  Her closing advice? The best customer marketing programs don't start with a spreadsheet. They start with empathy. Connect with Cate on LinkedIn: https://www.linkedin.com/in/catevanasse/  Connect with us:  Get more customer marketing insights and strategies at impact.com/blog/  Connect with host Will on LinkedIn: http://www.linkedin.com/in/wifraser/  Have a question? Suggestion? Email us at advocacychannel@impact.com  Loving this show? Explore impact.com's other podcasts packed with insights: The Partnership Economy The Publisher's Playbook  

Want your referral program to succeed?  Start with the foundation first. Make sure your product infrastructure is solid and can handle growth before you launch. In this episode, we're excited to welcome Ashley Stead, Director, Growth Product at Nesto Group, a leading Canadian tech company building the mortgage ecosystem of the future. With over 15 years of experience spanning product management, UX research, marketing, and operations, Ashley brings a unique full-stack perspective to customer marketing and advocacy initiatives. In this episode, Ashley and our host Will Fraser dive into what it means to think about advocacy as infrastructure rather than one-off campaigns. Ashley shares her framework for creating product-led advocacy programs that integrate seamlessly into the customer journey.  From understanding the "micro-yeses" approach to breaking down complex customer paths, to navigating build vs. buy decisions and fostering collaboration between marketing and development teams, this conversation is packed with practical insights. In this episode, you'll discover: How to map customer journeys and identify the right moments for advocacy messaging without competing with other business priorities.  The framework for deciding when to build custom solutions versus buying existing platforms, and how to create hybrid approaches.  Strategies for empowering marketing teams to move quickly while keeping technical infrastructure robust and scalable.  The importance of breaking down big conversions into micro-yeses and understanding the data behind each step.  How to use AI tools and prompts to become more full-stack in your marketing role, even without technical resources. Listen to this episode to hear more about how infrastructure thinking can transform your advocacy programs and help you avoid the common mistakes marketers make with referral programs.  Connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashley-stead/ AI prompt from Ashley: The Advocacy Channel | Season 2 Episode 9 AI Prompt Connect with us:  Get more customer marketing insights and strategies at impact.com/blog/  Connect with host Will on LinkedIn: http://www.linkedin.com/in/wifraser/  Have a question? Suggestion? Email us at advocacychannel@impact.com  Loving this show? Explore impact.com's other podcasts packed with insights: The Partnership Economy The Publisher's Playbook