Podcasts from around the Web

On this episode of The CustomerX Files, Alison is joined by Kyle Yantis, Associate Director of Customer Success at SlapFive. It’s no secret; the past several months have been hard on marketers. Budgets and resources diminished, workloads increased, and transformation of roles. It’s no longer worth debating whether strong metrics belong in customer marketing. Metrics and showcasing ROI belong in marketing, period. It doesn’t matter which area of marketing you sit, we are the intersection of science and storytelling. In the episode Kyle provides concrete, actionable examples of ways to apply discipline and measure outcomes in areas such as operations, governance, and organizational impact. During a time when buying and implementing new technology might not be happening, it is advantageous to do the hard work — gain relationships, internal buy-in, and capital so when it comes time to expand a program, implement a new tool or technology, or ask for another resource, you’re well positioned for success.

On this episode of The CustomerX Files, Alison is joined by Valeria Gomez, Customer Marketing Programs Manager at AirTable. We’ve experienced a lot over the past couple of years, from a global pandemic to an economic roller coaster. We’ve all been impacted personally, of course, and many of us have felt the whiplash professionally as well. So what do we do when our customer advocacy outlook changes — lack of tools and technology resources, slashed budgets, reduced headcount. Does this mean the end of our advocacy efforts? Absolutely not - it simply means that we get creative and turn to a more grassroots approach — an approach which can still deliver a maximized program and experience for customers.

In this episode of The CustomerX Files, Alison is joined by Ana Kutcher, Customer Advocacy Manager at Wiz.This episode is right on time as customer marketers and advocacy professionals are doing more with less, automating processes, and focused on metrics. Looking at tools and technology just makes sense.As such, in this episode, Tools & Technology: Setting yourself up for Success, Alison and Ana discuss the different mechanisms to measure and execute goals in the most efficient way, and set yourself up for success. As Ana said, "Tools and technology are so foundational...a small decision today has a huge impact on tomorrow."

On this episode, we were joined by Brittany Rolfe Hillard, whom many of you are familiar with since she’s been a repeat guest on the show. She was previously running customer engagement and advocacy at WalkMe, and has since transitioned into a role as Chief of Staff to their Chief Customer Officer and is enjoying...

Tiffany Keel is Head of Customer Advocacy at ClickUp. Prior to ClickUp, she ran customer marketing at companies like ON24 and Nextiva. When she started at ClickUp, they’d grown tremendously through product led growth, but were still early when it came to the types of programs you typically think of in B2B marketing. She shares...

Kevin Lau is the Senior Director of Customer Advocacy and Experiential Marketing at F5. He previously came on the show to share his tips for running awards programs based on his experience at Adobe. In light of the current economic situation, we talked about his tips for customer marketers who are on the job market...

In this episode of The Next CMO podcast, we speak to Natalie Cunningham, the CMO of Terminus, the leading account centric platform for revenue growth.Terminus is the leading account centric platform for revenue growth. Our mission is to empower go-to-market teams to drive revenue impact for a sustainable growth advantage.About Prospect Engine: Today launches Prospect Engine, a new data solution to uncover previously unknown, high-quality accounts and contacts showing in-market buying signals. Launched together with Bombora, the leader in B2B Intent data, Terminus now offers powerful data to the entire go-to-market (GTM) team coupled with best-in-breed advertising and the most native engagement channels available.TPE page: https://terminus.com/prospect-engine/ (also linked above)Learn more about Natalie CunninghamLearn more about TerminusFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, we speak to Kirsten Markson, the CMO of Keap, and Shannon Hickey, the Vice President of Client Success at Keap about building a strong relationship between marketing and customer success.Shannon and Kirsten share their perspectives on the line between responsibilities between the functions, how to manage customer communications between the groups, their operating cadence, and the strategic role of customer data across marketing and customer success for a SaaS business.Learn more about Kirsten MarksonLearn more about Shannon HickeyLearn more about KeapFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, we speak to Patrick Reynolds, the CMO of BlueConic, the leading provider of pure play customer data platforms. We talk about all things data with Patrick, including the changing data privacy landscape. How to leverage and actually use the data that you're collecting for your customers in a permission enabled way, the future of data, what kind of resources you need to have in your organization to take advantage of all this data and what to think about in the coming year about the use of data. I hope you enjoy the show.Learn more about Patrick Reynolds, CMO of BlueconicLearn more about BlueConicFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of the State of Customer Storytelling podcast, DailyPay Director of Client Advocacy Maria Braune shares how to truly listen to your customers and get the best testimonials possible. Hear why relationship-building is all about listening, how to navigate the stakeholders to customer success, and get your customers ready to talk for you. You’ll also learn how customer advocacy helps with brand identity and positioning, what questions to ask your customers, and why a story has to be an honest story to be a great story. To learn more about Testimonial Hero and the importance of customer storytelling, go to TestimonialHero.com

In this episode of the State of Customer Storytelling podcast, Chief Outsiders Partner and CMO Jeff Loeb shares how to gather customer insights and share them with the rest of your team. Hear the best ways to capture customer insights, interview your customers, and repurpose the content inside and outside your company. You’ll also learn how the role of the analyst is changing, why video testimonials remain the most powerful, and why you should always use the customer as the North Star in your decision-making. To learn more about Testimonial Hero and the importance of customer storytelling, go to TestimonialHero.com

In this episode of the State of Customer Storytelling podcast, Airtable Customer Marketing Programs lead Valeria Gomez shares how to show love to your customers the way you want them to show love to your company. Hear how to build relationships, be curious, tailor your advocacy program to each customer, and differentiate. You’ll also learn why people don’t relate to brands just for the logo, the power of stories of transformation, Valeria’s 3 Golden Rules for customer advocacy programs, and the differences between different types of customer content. To learn more about Testimonial Hero and the importance of customer storytelling, go to TestimonialHero.com

Hello and welcome to CHAOSScast Community podcast, where we share use cases and experiences with measuring open source community health. Elevating conversations about metrics, analytics, and software from the Community Health Analytics Open Source Software, or short CHAOSS Project, to wherever you like to listen. Venia and Lori are hosting a special revisit episode with special guest, Chris Mercer, Co-Founder of Measurement Marketing.io. Today, we’ll find out what Measurement Marketing does, where we were with measurement when Chris was on last, and how things have changed throughout the years. He goes in depth about the new Measurement Marketing Framework, the ACE model, and he shares his thoughts on Google Analytics 4 and why he thinks now is the time to get into it. Download this episode now to find out much more, and don’t forget to subscribe for free to this podcast on your favorite podcast app and share this podcast with your friends and colleagues! [00:02:22] Chris tells us his background and what Measurement Marketing does. [00:03:47] When Chris was on this podcast previously there was this notion of measuring frameworks and measuring a system, Chris details where we were originally with measurement and how things have changed. [00:05:17] We hear about the new Measurement Marketing Framework and the three simple steps: Plan it out, build it out, and launch it. [00:09:39] Chris lets us know what has stayed the same in his business. [00:10:57] We find out how Chris applies the measurements to open source as a customer journey, and he explains the ACE model that they teach. [00:14:36] Venia wonders if Chris is finding that Google Analytics 4 moving more in line with that synchronicity of measuring behaviors as they happen and as people use the system, and where does he see Google Analytics fitting into this new way of measure. [00:19:52] Chris shares his thoughts on whether he thinks that Google Analytics 4 is going to move more into a community operations role in any way. [00:21:22] Lori asks Chris for tips on some struggles she has as a Community Manager with how to relate data to someone in a CEO or OPS position in their language versus speaking community speak. [00:32:03] Find out how measurement is changing as Chris explains. [00:36:03] Venia wonders how Chris imagines community and this new notion of a measurement department meshing and working together. Value Adds (Picks) of the week: [00:38:40] Chris’s pick is to start by learning strategy first. [00:40:35] Venia’s pick is taking a step back from the day-to-day things and adding to her calendar about four hours, twice a week, to do whatever she wants. **Panelists: Venia Logan Lori Goldman Guest: Chris Mercer Sponsor: SustainOSS Links: CHAOSS CHAOSS Project Twitter CHAOSScast Podcast podcast@chaoss.community Ford Foundation Georg Link Twitter Venia Logan Twitter Lori Goldman LinkedIn Chris Mercer Twitter Measurement Marketing CHAOSScast Podcast-Episode 14: The Theory and Future of Measurement with Chris Mercer Measure Summit Special Guests: Chris Mercer and Lori Goldman.Support CHAOSScast

Hello and welcome to CHAOSScast Community podcast, where we share use cases and experiences with measuring open source community health. Elevating conversations about metrics, analytics, and software from the Community Health Analytics Open Source Software, or short CHAOSS Project, to wherever you like to listen. Welcome back to Part Two to a conversation we had with our amazing guest, Hedan Zeng, who’s the Director of Product Management at Common Room. In Part One, we spoke to Hedan about the development of Common Room, the history of Hedan’s personal journey in community, and what Common Room’s real philosophies around community health have been. Today, we brought her back so we can talk more about our metrics. Download this episode now to find out much more, and don’t forget to subscribe for free to this podcast on your favorite podcast app and share this podcast with your friends and colleagues! [00:03:22] Hedan does a quick recap of what Common Room the platform does. [00:04:19] In the last episode, Hedan mentioned area they look at the health of the community, and one of them was around engagement and metrics around engagement, and she tells us things she has found valuable for her customers to look at. [00:10:24] Venia brings up grapevine or unstructured community spaces, and she wonders how Hedan tackles these different sentiment developments in the actual metrics path and data flow for her system. [00:12:48] Sophia wants to know if there are different ways that Hedan addresses the same kind of questions in terms of guiding her customers and understanding the nuances between platform sources and sentiments. [00:14:52] We find out how Common Room addresses the nuance between these personas that while they might have some overlap, tend to have different orientations. [00:16:47] Does Hedan think that there’s some explicit differences between how Common Room would tackle to completely different community avatars? [00:19:07] Hedan tells us about some specific metrics to understand the different pieces that she’s been seeing. [00:21:41] Venia brings up community interaction and Hedan talks more about how she’s generating that 3X engagement factor. [00:23:38] Sophia wonders if Common Room can identify whether or not folks are at risk of burnouts, and Hedan tells us about how Common Room does a surface sentiment at a member level. [00:28:38] We find out how Hedan’s user experience makes decisions about the metrics and the way she visualizes this data in her platform. [00:32:22] We learn the process Common Room makes the users who are interacting and visualizing the data they go through. [00:35:10] Looking at the membership statistics around various different platforms, Sophia wonders if this could be an effective way to gauge an open source project’s usage and then knowing that, we find out if it’s enough or if anything is missing to make a better assessment of the overall user community size. [00:36:47] Find out where you can follow Hedan and Common Room online. Value Adds (Picks) of the week: [00:38:00] Hedan’s pick is being excited for football season and fantasy football season to commence. [00:38:34] Sophia’s pick is to remember to breathe, take breaks, and do puzzles. [00:39:44] Venia’s pick is Richard Millington and a webinar he did called, The Gold Standard of Community Data. Panelists: Venia Logan Georg Link Sophia Vargas Guest: Hedan Zeng Sponsor: SustainOSS Links: CHAOSS CHAOSS Project Twitter CHAOSScast Podcast podcast@chaoss.community Ford Foundation Georg Link Twitter Venia Logan Twitter Sophia Vargas Twitter Hedan Zeng Twitter Hedan Zeng LinkedIn Common Room Common Room Community Richard Millington Twitter The Gold Standard of Community Data with Richard Millington (vimeo) Special Guest: Hedan Zeng.Support CHAOSScast

Hello and welcome to CHAOSScast Community podcast, where we share use cases and experiences with measuring open source community health. Elevating conversations about metrics, analytics, and software from the Community Health Analytics Open Source Software, or short CHAOSS Project, to wherever you like to listen. We are super excited to have joining us as our guest, Hedan Zeng, Director of Product Management at Common Room, the intelligent community growth platform for today’s fastest-growing companies. Today, we’ll learn all about Common Room and how they think about metrics. We’ll also find out about the metrics they use, and Common Room’s theory and approach to design, from data to user interface. Download this episode now to find out much more, and don’t forget to subscribe for free to this podcast on your favorite podcast app and share this podcast with your friends and colleagues! [00:01:38] Hedan tells us all about Common Room. [00:04:11] Hedan dives into how they think about metrics at the Common Room, and she explains each of the metrics they use such as membership, community responsiveness, and sentiment. [00:08:26] We find out what Hedan’s role is at Common Room and the steps that led her to forming where she is today, which includes her experience working at Medallia. [00:15:02] Sophia wonders if Hedan is seeing any behaviors that surprised her or she wasn’t expecting to see from the application of the software. [00:20:32] Find out if Common Room have words that they’ve put to that different philosophy of measurement. [00:23:12] We learn about the process Hedan has for identifying which of these different usernames on different platforms actually belong to the same person. [00:26:03] Hedan explains how she navigates the difference between I need to present in my community and engage in the social contract of listening to people versus this is a thing I could automate and build a workflow for this. [00:28:42] We hear how Hedan is helping customers navigate through varying privacy/data sharing policies, and she shares advice for open source projects and communities. [00:31:45] Find out where you can follow Hedan online. Value Adds (Picks) of the week: [00:32:27] Georg’s pick is being amazed with the after school programs. [00:33:32] Venia’s pick is the power of reframing live events for good connection. [00:35:36] Hedan’s pick is Beat Saber. [00:36:21] Sophia’s pick is a packable sun hat. Panelists: Venia Logan Georg Link Sophia Vargas Guest: Hedan Zeng Sponsor: SustainOSS Links: CHAOSS CHAOSS Project Twitter CHAOSScast Podcast podcast@chaoss.community Ford Foundation Georg Link Twitter Venia Logan Twitter Sophia Vargas Twitter Hedan Zeng Twitter Hedan Zeng LinkedIn Common Room Common Room Community Medallia Adam Grant Website CHAOSScast Podcast-Episode 30: Databases, Privacy, and Licenses with Matt Yonkovit CHAOSScast Podcast-Episode 42: Hidden Infrastructure: The Foundations of Open Source with Josh Simmons CHAOSScast Podcast-Episode 45: Fireside Chat: Metrics Strategy with Daniel, Sean, and Venia CHAOSScast Podcast-Episode 57: The Ins and Outs of Large Scale Research with Hilary Carter Beat Saber Baggu Hat Special Guest: Hedan Zeng.Support CHAOSScast

Brought to you by AssemblyAI—Powerful AI models to transcribe and understand speech | Public—Invest in stocks, treasuries, crypto, and more | Vanta—Automate compliance. Simplify security.—Lulu Cheng Meservey was formerly head of comms at Substack (where I host my newsletter and podcast) and is currently the Executive Vice President of Corporate Affairs and Chief Communications Officer at Activision Blizzard. She also writes one of my favorite newsletters, “Flack,” where she shares tactical advice for company comms, PR, and messaging. In today’s episode, we dive deep into the world of PR and comms. We discuss why taking risks is crucial, how to gain attention as an underdog, and why it’s important to have a super-specific audience. Lulu outlines several frameworks I’d never heard of before, including a concentric circles framework for identifying your audience, the cultural erogenous zones, and even a physics-based framework for comms.Find the full transcript at: https://www.lennyspodcast.com/navigating-comms-and-pr-lulu-cheng-meservey-substack-activision-blizzard/#transcriptWhere to find Lulu Cheng Meservey:• Twitter: https://twitter.com/lulumeservey• LinkedIn: https://www.linkedin.com/in/lulu-cheng-meservey/• Newsletter: https://www.getflack.com/Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/Referenced:• “Binders full of women”: Mitt Romney’s four words that alienated women voters: https://www.theguardian.com/world/shortcuts/2012/oct/17/binders-full-of-women-romneys-four-words• Bill Bishop’s newsletter on Substack: https://www.sinocism.com/• Hamish McKenzie on Twitter: https://twitter.com/hamishmckenzie• The Network State: How to Start a New Country: https://www.amazon.com/Network-State-How-Start-Country-ebook/dp/B09VPKZR3G• How to increase virality: https://www.lennysnewsletter.com/p/increasing-virality• Ryan Petersen on Twitter: https://twitter.com/typesfast• Brian Armstrong on Twitter: https://twitter.com/brian_armstrong• Palmer Luckey on Twitter: https://twitter.com/PalmerLuckey• Pirate Wires: https://www.piratewires.com/• NYX: https://www.nyxcosmetics.com/• Gates of Fire: An Epic Novel of the Battle of Thermopylae: https://www.amazon.com/Gates-Fire-Novel-Battle-Thermopylae/dp/055338368X• The Last of Us on HBO: https://www.hbo.com/the-last-of-us• Notion: https://www.notion.so/• Lex: https://lex.page/In this episode, we cover:(00:00) Lulu’s background(04:36) What helps an idea spread(06:17) Mitt Romney’s “binders full of women”(07:19) Advice for coming up with contagious phrasing(08:36) Lulu’s esoteric reference that left her Twitter followers confused(11:08) The importance of taking risks, and Lulu’s thread on standing for free speech(12:53) An example of another sticky phrase(14:40) The cultural erogenous zones framework(16:08) How Kamala Harris made people care about education(17:29) How to get attention as the underdog(20:25) How Substack used the concentric circles framework to spread information(21:32) Understanding the layers in those concentric circles(25:44) How to get started figuring out your concentric circles(27:03) An example of aligning messaging with people’s values (28:19) Lulu’s mathematical formula framework for comms for a purpose(28:54) A physics-based framework for comms(35:56) How Balaji Srinivasan used the concentric circles approach with his book The Network State(39:46) The importance of a super-specific audience(41:12) Reasons your comms are failing(42:40) Why you should focus on one direct communication channel at first(46:58) Why not every founder needs to be on Twitter(48:02) Who LinkedIn works better for(49:23) Examples of messaging with a human voice and hopping on trends quickly(51:11) Reasons for direct comms (53:52) How to get started setting up a direct channel(56:09) Why consistent, good content is better than trying to go viral(59:28) Lightning roundProduction and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

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Brought to you by Writer—Generative AI for the enterprise | Dovetail—Bring your customer into every decision | Linear—The new standard for modern software development—Josh Miller is the CEO and co-founder of The Browser Company, where he helped build Arc, my go-to web browser. In today’s episode, we get an inside look at the unique structure and values of The Browser Company and how their company culture has helped them land some of the best talent in tech. Josh shares ways that his company embraces experimentation, including their “optimizing for feelings” approach to building, and explains why extreme transparency is at the forefront of everything they do.Special invite link to skip the waitlist: https://arc.net/gift/lennyFind the full transcript at: https://www.lennyspodcast.com/competing-with-giants-an-inside-look-at-how-the-browser-company-builds-product-josh-miller-ceo/#transcriptWhere to find Josh Miller:• Twitter: https://twitter.com/joshm• LinkedIn: https://www.linkedin.com/in/josh-miller-b31259106/Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/Referenced:• Early access to Arc: https://arc.net/gift/lenny• The Browser Company: https://thebrowser.company/• Arc: https://arc.net/• Hursh Agrawal on LinkedIn: https://www.linkedin.com/in/hurshagrawal/• Hacker News: https://news.ycombinator.com/• Scott Belsky on LinkedIn: https://www.linkedin.com/in/scottbelsky/• Notes on Roadtrips: https://thebrowser.company/values/• Shahed Khan on Twitter: https://twitter.com/_shahedk• Paper by FiftyThree:  https://www.hellobrio.com/blog/digital-drawing-paper-fiftythree• Vimeo: https://vimeo.com/• Peter Vidani on Twitter: https://twitter.com/pter• The Verge: https://www.theverge.com/• Ellis Hamburger on LinkedIn: https://www.linkedin.com/in/ellishamburger/• Airbnb’s Snow White project: https://uxdesign.cc/how-airbnb-proved-that-storytelling-is-the-most-important-skill-in-design-15d04ac71039• General Magic: https://www.generalmagicthemovie.com/• Linear: https://linear.app/• Raycast: https://www.raycast.com/• Cron: https://cron.com/• Thrive Capital: https://thrivecap.com/• Tuple: https://tuple.app/• Figma: https://www.figma.com/• Harold and the Purple Crayon: https://www.amazon.com/Harold-Purple-Crayon-Crockett-Johnson/dp/0062086529• Seeing Is Forgetting the Name of the Thing One Sees: https://www.amazon.com/Seeing-Forgetting-Name-Thing-Sees/dp/0520256093/• God Save Texas: A Journey into the Soul of the Lone Star State: https://www.amazon.com/God-Save-Texas-Journey-State/dp/0525520104• The Last of Us on HBO: https://www.hbo.com/the-last-of-us• Adam Curtis documentaries on YouTube: https://www.youtube.com/playlist?list=PLStWlBRkr0N_aYjPmbrrjm_rsstpkUBLc• Notion: https://www.notion.so/In this episode, we cover:(00:00) Josh’s background(03:56) Arc and the metrics they use to track growth(04:42) Arc’s retention numbers(08:22) Josh’s product-building philosophy and why he believes in optimizing for feelings(18:57) How The Browser Company’s values create a culture that allows them to ship so quickly(22:46) The “Notes on Roadtrips” doc about values(27:48) How Josh is able to hire such amazing talent(37:29) The good and bad of building in public(45:16) Some of the odd teams at The Browser Company and why Josh calls it a prototype-driven culture(46:01) The membership team(48:07) The storytelling team(52:00) Why The Browser Company doesn’t have traditional PMs(54:07) A case for adding PMs(57:32) The role of data, even in a company that optimizes for feelings(58:30) Airbnb’s Snow White project(1:02:14) How impactful moments in Josh’s life influenced values at The Browser Company(1:03:08) How the film General Magic has inspired Josh(1:04:32) The value of novel names(1:06:50) Why The Browser Company’s approach works for Arc(1:12:47) Why you need to nail latency and why Josh loves Tupl(1:14:33) The shift to cloud computing and the ultimate vision at The Browser Company(1:23:15) Lightning roundProduction and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

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Brought to you by Miro—A collaborative visual platform where your best work comes to life | Dovetail—Bring your customer into every decision | Writer—Generative AI for the enterprise—Christina Wodtke is an author, Stanford University professor, and speaker who teaches strategies for building high-performing teams. She’s also the author of Radical Focus, which some consider the de facto guide to OKRs. In today’s episode, we dive into OKRs and how they can be used to help your team achieve better results. Christina shares her expertise on crafting OKRs, how she uses them in her personal life, and common mistakes you should avoid when you sit down to write your own. She discusses effective goal setting and outlines a systematic approach to achieving key results. Finally, Christina gives some specific tips on how to improve your storytelling and drawing skills and explains why it’s smart to set ambitious goals.Find the full transcript here: https://www.lennyspodcast.com/the-ultimate-guide-to-okrs-christina-wodtke-stanford/Where to find Christina Wodtke:• Twitter: https://twitter.com/cwodtke• LinkedIn: https://www.linkedin.com/in/christinawodtke/• Website: https://eleganthack.com/Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/Referenced:• OKR worksheet template: http://eleganthack.com/wp-content/uploads/2022/03/OKR_Worksheet.pdf• Yahoo’s peanut butter memo: https://www.wsj.com/articles/SB116379821933826657• The Five Dysfunctions of a Team: A Leadership Fable: https://www.amazon.com/Five-Dysfunctions-Team-Leadership-Fable/dp/0787960756/• Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results: https://www.amazon.com/Radical-Focus-Achieving-Important-Objectives/dp/0996006087• Pencil Me In: https://www.amazon.com/Pencil-Me-Christina-Wodtke-ebook/dp/B075Z8J35G?• The Back of the Napkin: Solving Problems and Selling Ideas with Pictures: https://www.amazon.com/Back-Napkin-Expanded-Problems-Pictures/dp/1591842697/ref=sr_1_1• The Minto Pyramid Principle: https://www.barbaraminto.com/• Lane Shackleton’s guest post on Lenny’s Newsletter: https://www.lennysnewsletter.com/p/how-coda-builds-product• The Product Trio by Teresa Torres: https://www.producttalk.org/2021/05/product-trio/• Ken Norton’s website: https://www.bringthedonuts.com/about/• The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth: https://www.amazon.com/Fearless-Organization-Psychological-Workplace-Innovation/dp/1119477247• The Overstory: https://www.amazon.com/Overstory-Novel-Richard-Powers/dp/039335668X/• Cloud Atlas: https://www.amazon.com/Cloud-Atlas-Novel-David-Mitchell/dp/0375507256• Black Panther: Wakanda Forever: https://www.imdb.com/title/tt9114286/• The Team That Managed Itself: A Story of Leadership: https://www.amazon.com/Team-that-Managed-Itself-Leadership-ebook/dp/B07ZG5Y689In this episode, we cover:(00:00) Christina’s background(04:54) How Christina uses OKRs to manage her personal life(07:42) The purpose of OKRs(16:15) Mission, vision, roadmaps, and OKRs(20:57) How strategy ties in(22:39) Why OKRs should be kept simple, and the ideal way to express key results(23:45) The importance of customer satisfaction and why you need a qualitative researcher(24:58) Common mistakes people make when writing OKRs(26:14) An example of writing OKRs for an online magazine about interior design(29:28) The importance of repetition(33:17) The 5 whys(36:40) Why you should start OKRs with your best multi-disciplinary team(38:44) Christina’s book, Radical Focus(40:26) The importance of storytelling and drawing (even badly!)(43:21) Tips to become a better storyteller(44:29) Using the Minto method for storytelling(46:02) The cadence of OKRs and the importance of celebrations(51:09) A different kind of approval process to get OKRs done more efficiently(53:01) Why the focus on learning is more important than grading(54:29) Why you should set ambitious goals(57:47) Where to start(1:00:48) The overemphasis of UX in product management education and the importance of business sense(1:03:01) Advice for people seeking a career in product management(1:05:44) Lightning roundProduction and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

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Welcome to a brand new year of The Advocacy Channel! Our first guest of 2023 is Dana Alvarenga. As the VP of Customer Experience at SlapFive, a customer marketing and advocacy software platform, Dana has plenty of experience developing customer marketing programs and knows how to make an impact. While it’s now more important than ever to demonstrate the value of your marketing initiatives and get buy-in from your leadership team, Dana helps us understand how you can prove your value as a customer marketer, and show what customer marketing can do for your organization. Tune in to learn her keys to success in customer marketing, how to show that your programs are influencing revenue, and her four-step approach to building a customer program. Connect with Dana on LinkedIn: www.linkedin.com/in/danaalvarenga/ Get more customer marketing insights and strategies at https://www.saasquatch.com/blog/  Connect with host Will on LinkedIn: https://www.linkedin.com/in/wifraser/ Have a question? Suggestion? Want to be a guest on the show? Email us at podcast@saasquatch.com

Welcome to our final episode of 2022! After so many incredible discussions with customer marketing experts from all over the world, we’re delighted to welcome back special guest Scott K. Wilder to The Advocacy Channel to round out the year. As the VP of Customer, Partner and Community Engagement at Base, Scott has over 20 years of experience delivering customer advocacy programs for companies like Hubspot, Google, Marketo, Coursera, and Apple. Scott joined us in Episode 8 to help us understand several important lessons in customer advocacy, and is back to discuss what's new in customer marketing and what to expect in the new year. Happy holidays from everyone at The Advocacy Channel! We can’t wait to share more with you in 2023. Connect with Scott on LinkedIn: https://www.linkedin.com/in/wilder/ Visit the CLG Campus: https://clgcampus.base.ai/ Get more customer marketing insights and strategies at https://www.saasquatch.com/blog/  Connect with host Will on LinkedIn: https://www.linkedin.com/in/wifraser/ Connect with us on Twitter: https://twitter.com/getSaasquatch Have a question? Suggestion? Want to be a guest on the show? Email us at podcast@saasquatch.com

What do you do when a hot prospect asks for a customer reference? Is it a last-minute dash on Slack with everyone trying to find a happy customer? Or do you have an organized way of finding the best match? No matter where you are between these two extremes, a customer reference program might be just what you need. To help you get started, David Sroka has joined us on The Advocacy Channel to provide his expertise. As the CEO of Point of Reference, David has years of experience helping large enterprise companies like Benevity and Amplitude run successful customer reference programs. Tune in as David and Will discuss when you need a customer reference program, how to get started, what to avoid, and the importance of training your sales team. Get prepared for 2023 with new strategies to leverage the power of your advocates. Connect with David on LinkedIn: https://www.linkedin.com/in/pointofreference/ Read David’s blog article: https://www.point-of-reference.com/blog/capturing-and-keeping-cxo-engagement/ Get more customer marketing insights and strategies at https://www.saasquatch.com/blog/ Connect with host Will on LinkedIn: https://www.linkedin.com/in/wifraser/ Connect with us on Twitter: https://www.twitter.com/getSaasquatch Have a question? Suggestion? Want to be a guest on the show? Email us at podcast@saasquatch.com