Podcasts from around the Web

On this episode of The CustomerX Files, Alison is joined by two powerhouses in the customer community space: Mary Green, Co-Founder of clubCX and Jenna Feldman, Customer Advocacy Marketing Manager at AlphaSense. For a long time customer advocacy and community were viewed as separate entities within marketing. Lately, they've become much more entwined. Why? Like so many things related to the customer experience, they are simply better together - listen and learn about building a strong customer community, launching a program, and how community should be at the heart of a customer-led marketing strategy.

On this episode of The CustomerX Files, Alison is joined by Evan Huck, CEO & Co-Founder at UserEvidence. The quality versus quantity debate isn't new, but with the evolution of the buyer's journey and more reliance on social proof and user reviews, it may be closer to a solution. Alison and Evan discuss the role of social proof through the buying cycle, how consumers are becoming more savvy, and yes, why quality over quantity matters.

On this episode of The CustomerX Files, Alison is joined by Natalie Anillo, Senior Product Marketing Manager of Worldwide Customer Advocacy at Microsoft Security. What exactly do we mean by organic customer advocacy? How are we as customer advocacy professionals responsible for owning corporate brand? And how do the two intersect? Tune in to learn more about how goals for advocacy professionals really find common ground, regardless of the size of your organization. And learn from one of the most thoughtful customer advocacy professionals in the business about how she drives value and awareness for one of the world's largest brands.

On this final episode of Beating The Drum, I had a fantastic conversation with my friend and fellow customer marketer, Pida Pairawan, where I reflect on the past three years of doing this podcast, some of my favorite conversations and how they’ve influenced my professional and personal life, and some advice for customer marketers who...

Irwin Hipsman is the Customer Marketing Director at Forrester and Top 100 CMA Influencer. Irwin was recently at Forrester’s B2B Summit North America, and he came away excited about the themes he noticed from the keynote sessions that are directly relevant to customer marketing, especially in encouraging marketers as a whole to be much more...

  Sepideh (Pida) Pairawan is the Customer Marketing Manager at People.ai. Prior to that, she was the Customer Marketing and Community Manager at Rubrik for several years. We talked about how she was able to increase annual engagement in their customer community to 65%, hitting the ground running in customer advocacy as a former SDR...

In this episode of The Next CMO podcast, I speak to Jeff Fleischman, CMO of Altimetrik, a data and digital engineering services company focused on helping companies transform their business to achieve better outcomes.Learn more about Jeff FleischmanLearn more about AltimetrikFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter’s company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, I speak to Glenn Bottomly, the CMO of Taylor Corporation, one of the leading providers of print services.In 1959, Glen Taylor took a job at Carlson Wedding Services, a small printing business in North Mankato, Minnesota. In 1975, after working at nearly every job in Carlson and helping to double its size, Taylor purchased the company, and Taylor Corporation was born.For more than 45 years, Taylor Corporation has continued to innovate and expand into a company of extraordinary depth and diversity, evolving into an industry-leading provider of print, communications, marketing technology and interactive solutions.Make sure you check out Glenn’s podcast, the Art of Marketing Operations: https://www.taylor.com/art-of-marketing-operationsLearn more about Glenn BottomlyLearn more about Taylor CorporationFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter’s company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of The Next CMO podcast, I speak to Norman Guadagno, the CMO of Mimecast. ​​Since 2003, Mimecast has stopped bad things from happening to good organizations by enabling them to work protected. We empower over 40,000 customers to mitigate risk and manage complexities across a threat landscape driven by malicious cyberattacks, human error, and technology fallibility. Our advanced solutions provide proactive threat detection, brand protection, awareness training, and data retention capabilities evolving workplaces need today. Mimecast transforms email and collaboration security into the eyes and ears of organizations worldwide. Learn more about Norman GuadagnoLearn more about MimecastFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter’s company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

In this episode of the State of Customer Storytelling podcast, DailyPay Director of Client Advocacy Maria Braune shares how to truly listen to your customers and get the best testimonials possible. Hear why relationship-building is all about listening, how to navigate the stakeholders to customer success, and get your customers ready to talk for you. You’ll also learn how customer advocacy helps with brand identity and positioning, what questions to ask your customers, and why a story has to be an honest story to be a great story. To learn more about Testimonial Hero and the importance of customer storytelling, go to TestimonialHero.com

In this episode of the State of Customer Storytelling podcast, Chief Outsiders Partner and CMO Jeff Loeb shares how to gather customer insights and share them with the rest of your team. Hear the best ways to capture customer insights, interview your customers, and repurpose the content inside and outside your company. You’ll also learn how the role of the analyst is changing, why video testimonials remain the most powerful, and why you should always use the customer as the North Star in your decision-making. To learn more about Testimonial Hero and the importance of customer storytelling, go to TestimonialHero.com

In this episode of the State of Customer Storytelling podcast, Airtable Customer Marketing Programs lead Valeria Gomez shares how to show love to your customers the way you want them to show love to your company. Hear how to build relationships, be curious, tailor your advocacy program to each customer, and differentiate. You’ll also learn why people don’t relate to brands just for the logo, the power of stories of transformation, Valeria’s 3 Golden Rules for customer advocacy programs, and the differences between different types of customer content. To learn more about Testimonial Hero and the importance of customer storytelling, go to TestimonialHero.com

Hello and welcome to CHAOSScast Community podcast, where we share use cases and experiences with measuring open source community health. Elevating conversations about metrics, analytics, and software from the Community Health Analytics Open Source Software, or short CHAOSS Project, to wherever you like to listen. Venia and Lori are hosting a special revisit episode with special guest, Chris Mercer, Co-Founder of Measurement Marketing.io. Today, we’ll find out what Measurement Marketing does, where we were with measurement when Chris was on last, and how things have changed throughout the years. He goes in depth about the new Measurement Marketing Framework, the ACE model, and he shares his thoughts on Google Analytics 4 and why he thinks now is the time to get into it. Download this episode now to find out much more, and don’t forget to subscribe for free to this podcast on your favorite podcast app and share this podcast with your friends and colleagues! [00:02:22] Chris tells us his background and what Measurement Marketing does. [00:03:47] When Chris was on this podcast previously there was this notion of measuring frameworks and measuring a system, Chris details where we were originally with measurement and how things have changed. [00:05:17] We hear about the new Measurement Marketing Framework and the three simple steps: Plan it out, build it out, and launch it. [00:09:39] Chris lets us know what has stayed the same in his business. [00:10:57] We find out how Chris applies the measurements to open source as a customer journey, and he explains the ACE model that they teach. [00:14:36] Venia wonders if Chris is finding that Google Analytics 4 moving more in line with that synchronicity of measuring behaviors as they happen and as people use the system, and where does he see Google Analytics fitting into this new way of measure. [00:19:52] Chris shares his thoughts on whether he thinks that Google Analytics 4 is going to move more into a community operations role in any way. [00:21:22] Lori asks Chris for tips on some struggles she has as a Community Manager with how to relate data to someone in a CEO or OPS position in their language versus speaking community speak. [00:32:03] Find out how measurement is changing as Chris explains. [00:36:03] Venia wonders how Chris imagines community and this new notion of a measurement department meshing and working together. Value Adds (Picks) of the week: [00:38:40] Chris’s pick is to start by learning strategy first. [00:40:35] Venia’s pick is taking a step back from the day-to-day things and adding to her calendar about four hours, twice a week, to do whatever she wants. **Panelists: Venia Logan Lori Goldman Guest: Chris Mercer Sponsor: SustainOSS Links: CHAOSS CHAOSS Project Twitter CHAOSScast Podcast podcast@chaoss.community Ford Foundation Georg Link Twitter Venia Logan Twitter Lori Goldman LinkedIn Chris Mercer Twitter Measurement Marketing CHAOSScast Podcast-Episode 14: The Theory and Future of Measurement with Chris Mercer Measure Summit Special Guests: Chris Mercer and Lori Goldman.Support CHAOSScast

Hello and welcome to CHAOSScast Community podcast, where we share use cases and experiences with measuring open source community health. Elevating conversations about metrics, analytics, and software from the Community Health Analytics Open Source Software, or short CHAOSS Project, to wherever you like to listen. Welcome back to Part Two to a conversation we had with our amazing guest, Hedan Zeng, who’s the Director of Product Management at Common Room. In Part One, we spoke to Hedan about the development of Common Room, the history of Hedan’s personal journey in community, and what Common Room’s real philosophies around community health have been. Today, we brought her back so we can talk more about our metrics. Download this episode now to find out much more, and don’t forget to subscribe for free to this podcast on your favorite podcast app and share this podcast with your friends and colleagues! [00:03:22] Hedan does a quick recap of what Common Room the platform does. [00:04:19] In the last episode, Hedan mentioned area they look at the health of the community, and one of them was around engagement and metrics around engagement, and she tells us things she has found valuable for her customers to look at. [00:10:24] Venia brings up grapevine or unstructured community spaces, and she wonders how Hedan tackles these different sentiment developments in the actual metrics path and data flow for her system. [00:12:48] Sophia wants to know if there are different ways that Hedan addresses the same kind of questions in terms of guiding her customers and understanding the nuances between platform sources and sentiments. [00:14:52] We find out how Common Room addresses the nuance between these personas that while they might have some overlap, tend to have different orientations. [00:16:47] Does Hedan think that there’s some explicit differences between how Common Room would tackle to completely different community avatars? [00:19:07] Hedan tells us about some specific metrics to understand the different pieces that she’s been seeing. [00:21:41] Venia brings up community interaction and Hedan talks more about how she’s generating that 3X engagement factor. [00:23:38] Sophia wonders if Common Room can identify whether or not folks are at risk of burnouts, and Hedan tells us about how Common Room does a surface sentiment at a member level. [00:28:38] We find out how Hedan’s user experience makes decisions about the metrics and the way she visualizes this data in her platform. [00:32:22] We learn the process Common Room makes the users who are interacting and visualizing the data they go through. [00:35:10] Looking at the membership statistics around various different platforms, Sophia wonders if this could be an effective way to gauge an open source project’s usage and then knowing that, we find out if it’s enough or if anything is missing to make a better assessment of the overall user community size. [00:36:47] Find out where you can follow Hedan and Common Room online. Value Adds (Picks) of the week: [00:38:00] Hedan’s pick is being excited for football season and fantasy football season to commence. [00:38:34] Sophia’s pick is to remember to breathe, take breaks, and do puzzles. [00:39:44] Venia’s pick is Richard Millington and a webinar he did called, The Gold Standard of Community Data. Panelists: Venia Logan Georg Link Sophia Vargas Guest: Hedan Zeng Sponsor: SustainOSS Links: CHAOSS CHAOSS Project Twitter CHAOSScast Podcast podcast@chaoss.community Ford Foundation Georg Link Twitter Venia Logan Twitter Sophia Vargas Twitter Hedan Zeng Twitter Hedan Zeng LinkedIn Common Room Common Room Community Richard Millington Twitter The Gold Standard of Community Data with Richard Millington (vimeo) Special Guest: Hedan Zeng.Support CHAOSScast

Hello and welcome to CHAOSScast Community podcast, where we share use cases and experiences with measuring open source community health. Elevating conversations about metrics, analytics, and software from the Community Health Analytics Open Source Software, or short CHAOSS Project, to wherever you like to listen. We are super excited to have joining us as our guest, Hedan Zeng, Director of Product Management at Common Room, the intelligent community growth platform for today’s fastest-growing companies. Today, we’ll learn all about Common Room and how they think about metrics. We’ll also find out about the metrics they use, and Common Room’s theory and approach to design, from data to user interface. Download this episode now to find out much more, and don’t forget to subscribe for free to this podcast on your favorite podcast app and share this podcast with your friends and colleagues! [00:01:38] Hedan tells us all about Common Room. [00:04:11] Hedan dives into how they think about metrics at the Common Room, and she explains each of the metrics they use such as membership, community responsiveness, and sentiment. [00:08:26] We find out what Hedan’s role is at Common Room and the steps that led her to forming where she is today, which includes her experience working at Medallia. [00:15:02] Sophia wonders if Hedan is seeing any behaviors that surprised her or she wasn’t expecting to see from the application of the software. [00:20:32] Find out if Common Room have words that they’ve put to that different philosophy of measurement. [00:23:12] We learn about the process Hedan has for identifying which of these different usernames on different platforms actually belong to the same person. [00:26:03] Hedan explains how she navigates the difference between I need to present in my community and engage in the social contract of listening to people versus this is a thing I could automate and build a workflow for this. [00:28:42] We hear how Hedan is helping customers navigate through varying privacy/data sharing policies, and she shares advice for open source projects and communities. [00:31:45] Find out where you can follow Hedan online. Value Adds (Picks) of the week: [00:32:27] Georg’s pick is being amazed with the after school programs. [00:33:32] Venia’s pick is the power of reframing live events for good connection. [00:35:36] Hedan’s pick is Beat Saber. [00:36:21] Sophia’s pick is a packable sun hat. Panelists: Venia Logan Georg Link Sophia Vargas Guest: Hedan Zeng Sponsor: SustainOSS Links: CHAOSS CHAOSS Project Twitter CHAOSScast Podcast podcast@chaoss.community Ford Foundation Georg Link Twitter Venia Logan Twitter Sophia Vargas Twitter Hedan Zeng Twitter Hedan Zeng LinkedIn Common Room Common Room Community Medallia Adam Grant Website CHAOSScast Podcast-Episode 30: Databases, Privacy, and Licenses with Matt Yonkovit CHAOSScast Podcast-Episode 42: Hidden Infrastructure: The Foundations of Open Source with Josh Simmons CHAOSScast Podcast-Episode 45: Fireside Chat: Metrics Strategy with Daniel, Sean, and Venia CHAOSScast Podcast-Episode 57: The Ins and Outs of Large Scale Research with Hilary Carter Beat Saber Baggu Hat Special Guest: Hedan Zeng.Support CHAOSScast

Brought to you by Ezra—The leading full-body cancer screening company | Vanta—Automate compliance. Simplify security | LinkedIn Ads—Reach professionals and drive results for your business—Itamar Gilad is a product coach, author, and speaker with over two decades of experience in senior product roles at Google, Microsoft, and various startups. He is also the author of Evidence-Guided: Creating High-Impact Products in the Face of Uncertainty and publishes a popular product management newsletter. In today’s episode, we discuss:• What it means to be “evidence-guided”• How to think about your KPIs as metric trees• How to prioritize ideas using the “confidence meter”• The GIST model for roadmapping• Common mistakes with ICE• Advice for using evidence to challenge gut-driven founders—Find the full transcript at: https://www.lennyspodcast.com/becoming-evidence-guided-itamar-gilad-gmail-youtube-microsoft/#transcript—Where to find Itamar Gilad:• Twitter/X: https://twitter.com/ItamarGilad• LinkedIn: https://www.linkedin.com/in/itamargilad/• Website: https://itamargilad.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter/X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Itamar’s background(04:35) How his time working on Gmail shaped his philosophy of “opinion-based” development(08:35) Lessons from developing Gmail’s tabbed inbox (13:40) A brief overview of Itamar’s book, Evidence-Guided(14:30) Balancing founder creativity with an evidence-based approach(17:32) Advice on how to push back against founders(19:36) Signs you aren’t as evidence-guided as you may think(21:13) Itamar’s GIST model for becoming more evidence-guided(23:51) How to set overarching goals using his “value exchange loop”(28:45) North star metrics vs. KPIs(33:47) Using “ICE” to assess the value of ideas(37:39) Itamar’s confidence meter(44:28) Speed of delivery vs. speed of discovery(46:14) How to apply Itamar’s frameworks based on company type and stage(49:09) First steps in becoming more evidence-guided(50:21) Next steps in testing(55:41) The task layer in the GIST framework(1:02:54) Thoughts on roadmapping(1:04:56) How OKRs fit into the whole picture(1:07:11) Lightning round—Referenced:• Itamar’s presentation slides: https://itamargilad.com/wp-content/uploads/2023/09/Podcast-Slides.pdf• What differentiates the highest-performing product teams | John Cutler (Amplitude, The Beautiful Mess): https://www.lennyspodcast.com/what-differentiates-the-highest-performing-product-teams-john-cutler-amplitude-the-beautiful-mess/• Evidence-Guided: Creating High-Impact Products in the Face of Uncertainty: https://itamargilad.com/book-evidence-guided/• The co-founders of Google in Forbes: https://www.forbes.com/profile/larry-page-and-sergey-brin• Kanban: https://www.atlassian.com/agile/kanban• Jira: https://www.atlassian.com/software/jira• The ultimate guide to OKRs | Christina Wodtke (Stanford): https://www.lennyspodcast.com/the-ultimate-guide-to-okrs-christina-wodtke-stanford/• Amplitude: https://amplitude.com/• The ultimate guide to A/B testing | Ronny Kohavi (Airbnb, Microsoft, Amazon): https://www.lennyspodcast.com/the-ultimate-guide-to-ab-testing-ronny-kohavi-airbnb-microsoft-amazon/• ICE framework: https://growthmethod.com/ice-framework/• Sean Ellis on LinkedIn: https://www.linkedin.com/in/seanellis/• RICE scoring model: https://www.productplan.com/glossary/rice-scoring-model/• Idea Prioritization with ICE and the Confidence Meter: https://itamargilad.com/the-tool-that-will-help-you-choose-better-product-ideas/• Assumptions Mapping: https://designsprintkit.withgoogle.com/methodology/phase2-define/assumptions-mapping• What is Dog Fooding, Fish Fooding a Product?: https://matt-rickard.com/fishfooding-dogfooding-product• SVPG books: https://www.svpg.com/books/• The Lean series: https://theleanstartup.com/the-lean-series• Dreaming Spanish: https://www.youtube.com/c/DreamingSpanish• ElevenLabs: https://elevenlabs.io/• Lennybot: https://www.lennybot.com/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed.

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Brought to you by Mixpanel—Event analytics that everyone can trust, use, and afford | Vanta—Automate compliance. Simplify security | Round—The private network built by tech leaders for tech leaders—Christopher Lochhead is a 14-time #1 bestselling author, top podcaster, and former 3x public tech company CMO and has been an advisor to over 50 VC-backed tech startups. He is best known as a “godfather” of category design, and Adobe named his book Play Bigger one of “the five greatest marketing books of all time.” In this episode, we discuss:• What exactly category design is• The “Frame It, Name It, Claim It” framework• How to go about designing your category• Why “languaging” is so powerful• Rating yourself on the category design scorecard• Why Chris considers “product-market fit” a dangerous concept• Chris’s spicy take on positioning• The “better trap” and why it’s crucial to avoid it• The magic triangle of product, company, and category• How to embrace negative feedback• Why the greatest time in the history of innovation is now—Find the full transcript at: https://www.lennyspodcast.com/how-to-become-a-category-pirate-christopher-lochhead-author-of-play-bigger-niche-down-category/—Where to find Christopher Lochhead:• Twitter/X: https://twitter.com/lochhead• LinkedIn: https://www.linkedin.com/in/christopherlochhead/• Website: https://www.categorypirates.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter/X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Chris’s background(05:08) Why Chris shares his negative criticism on his website(11:58) A simple explanation of category design(18:00) How Purell mastered category design(23:07) What Gong got right (and wrong)(29:01) The “better trap” and why it’s crucial to avoid it(38:51) Reflective thinking vs. reflexive thinking(44:45) How Lomi created a revolutionary solution for food waste (48:50) The “Frame It, Name It, Claim It” framework (49:08) The concept of “languaging” (54:00) Examples of languaging (59:19) Spend more time on the problem than the solution(1:01:37) The power of “backcasting”(1:07:33) The truth behind building legendary brands(1:10:39) The problem with product-market fit(1:16:11) Chris’s spicy take on positioning(1:19:20) “Damming the demand”(1:24:49) Laws from Chris’s book The 22 Laws of Category Design(1:29:46) Word of mouth: the most powerful form of marketing(1:34:05) Chris’s closing message to listeners(1:39:01) Lightning round—Referenced:• Rick Rubin Says Trust Your Gut, Not Your Audience: https://podcasts.apple.com/us/podcast/rick-rubin-says-trust-your-gut-not-your-audience/id1570872415?i=1000606447333• How to identify your ideal customer profile (ICP): https://www.lennysnewsletter.com/p/how-to-identify-your-ideal-customer• Grant Cardone on Twitter: https://twitter.com/GrantCardone• Tai Lopez on Twitter: https://twitter.com/tailopez• The Difference Between a First Mover and a Category Creator: https://hbr.org/2019/11/the-difference-between-a-first-mover-and-a-category-creator• Gojo Industries: https://www.gojo.com/• Gartner reports: https://www.gartner.com/• Forrester reports: https://www.forrester.com/bold• Gong: https://www.gong.io/• Clari: https://www.clari.com/• Threads, Instagram’s “Twitter Killer,” Has Arrived: https://www.nytimes.com/2023/07/05/technology/threads-app-meta-twitter-killer.html• Kevin Maney: https://kevinmaney.com/• Red Bull cola: https://www.redbull.com/int-en/theorganics/organics-simply-cola• Microsoft Copied Apple’s Successful Retail Plan. Now It’s Shutting the Whole Thing Down: https://www.inc.com/jason-aten/microsoft-copied-apples-successful-retail-plan-now-its-shutting-whole-thing-down.html• A New Way to Think, with World’s #1 Management Thinker Roger Martin: https://lochhead.com/roger-martin/• A New Way to Think: Your Guide to Superior Management Effectiveness: https://www.amazon.com/New-Way-Think-Management-Effectiveness/dp/164782351X• RJ Scaringe on Twitter: https://twitter.com/rjscaringe• Lomi: https://lomi.com/products/lomi• Otis elevators: https://www.otis.com/en/us• How to build a breakthrough … the secret of Backcasting: https://medium.com/@m2jr/how-to-build-a-breakthrough-3071b6415b06• John Bielenberg’s website: https://www.thinknado.com/• Eddie Yoon: https://www.eddiewouldgrow.com/• Marc Andreessen on Twitter: https://twitter.com/pmarca• Snow Leopard: How Legendary Writers Create a Category of One: https://www.amazon.com/Snow-Leopard-Legendary-Writers-Category/dp/1956934456• Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets: https://www.amazon.com/Play-Bigger-Dreamers-Innovators-Dominate-ebook/dp/B015MOJ80G• Niche Down: How to Become Legendary by Being Different: https://www.amazon.com/Niche-Down-Become-Legendary-Different-ebook/dp/B07FLKJJQQ• The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, and Move The World from Where It Is to Somewhere Different: https://www.amazon.com/Laws-Category-Design-Somewhere-Different/dp/195693457X/• An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth): https://www.lennyspodcast.com/an-inside-look-at-deels-unprecedented-growth-meltem-kuran-berkowitz-head-of-growth/• Illusions: The Adventures of a Reluctant Messiah: https://www.amazon.com/Illusions-Adventures-Reluctant-Richard-Bach/dp/0440204887• What They Don’t Teach You at Harvard Business School: Notes from a Street-Smart Executive: https://www.amazon.com/What-Teach-Harvard-Business-School/dp/0553345834• Inventing Anna on Netflix: https://www.netflix.com/title/81008305• The rise and fall and rise of Tony Eltherington: https://www.swellnet.com/news/swellnet-dispatch/2017/04/27/rise-and-fall-and-rise-tony-eltherington—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed.

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Brought to you by Jira Product Discovery—Atlassian’s new prioritization and roadmapping tool built for product teams—Oji Udezue is Chief Product Officer at Typeform and has held leadership roles at Twitter (Head of Product for Creation and Conversation), Calendly (CPO), and Atlassian (Head of Product for communication tools). He is well-known for bringing a product-led-growth (PLG) mindset to the companies he joins. Additionally, Oji mentors startups, is a Managing Partner at the Kernel Fund, and writes online about product management. In this episode, we discuss:• Oji’s “Where to Fish to Land a Unicorn” and “Zone of Benefit” frameworks• Why you need to find the “sharpest” problem• How to operationalize continuous customer discovery• Tips on optimizing onboarding flows• Freemium vs. gated offerings in PLG• Tactical strategies for making your product more viral• The concept of “forest time” and how it can provide clarity in your work—Find the transcript for this episode and all past episodes at: https://www.lennyspodcast.com/episodes/. Today’s transcript will be live by 8 a.m. PT.—Where to find Oji Udezue:• Twitter/X: https://twitter.com/ojiudezue• LinkedIn: https://www.linkedin.com/in/ojiudezue/• Substack: https://substack.com/@ojiudezue—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter/X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Oji’s background(03:38) Oji’s “Where to Fish to Land a Unicorn” framework(05:26) Workflow quadrants(09:30) How product people can push frequency (12:28) Oji’s “Zone of Benefit” framework(14:49) How to find your ICPs(15:33) ICPs at Twitter(20:20) Oji’s philosophy on frameworks(22:31) Oji’s upcoming book(24:34) An explanation of “sharp problems”(28:31) Signs your problem is “sharp enough”(31:17) Discovery vs. continuous conversations(35:08) Customer listening(38:31) Onboarding fundamentals(43:49) Activated user milestones(45:47) The power of network effects(50:15) An explanation of virality and how to increase it(56:32) How to use “forest time” to zoom out and see problems in a new way(1:00:53) Lessons from Oji’s time at Bridgewater Associates(1:05:07) Why R&D teams need a larger system beyond Agile and design(1:06:57) Lightning round—Referenced:• Where to fish to land a unicorn: https://ojiudezue.medium.com/where-to-fish-to-land-a-unicorn-in-b2b-saas-9bc93c96152c• Coda: https://coda.io/• Atlassian: https://www.atlassian.com/• Finding high-frequency customers (use cases): https://ojiudezue.medium.com/finding-high-frequency-customers-use-cases-53773a753bb5• Evernote: https://evernote.com/• Industry PM conference: https://www.industryconference.com/• Typeform: https://www.typeform.com/• Build better products with continuous product discovery | Teresa Torres: https://www.lennyspodcast.com/videos/build-better-products-with-continuous-product-discovery-teresa-torres/• Pendo: https://www.pendo.io/• Amplitude: https://amplitude.com/• Dan Hockenmaier on Twitter: https://twitter.com/danhockenmaier• Seth Godin’s blog: https://seths.blog/• A key ritual: Forest time: https://ojiudezue.substack.com/p/a-key-ritual-forest-time• Principles: https://www.principles.com/• Dot Collector: https://principlesus.com/dot-collector-real-time-feedback/• The Halo Effect: . . . and the Eight Other Business Delusions That Deceive Managers: https://www.amazon.com/Halo-Effect-Business-Delusions-Managers/dp/1476784035/• Dune: https://www.amazon.com/Dune-Penguin-Galaxy-Frank-Herbert/dp/0143111582• Foundation: https://www.amazon.com/Foundation-3-Book-Boxed-Set-Empire/dp/0593499573• Foundation on AppleTV+: https://tv.apple.com/us/show/foundation/umc.cmc.5983fipzqbicvrve6jdfep4x3• Unlox: https://unlox.it/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed.

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Get ready for another engaging episode of The Advocacy Channel! In this episode, we welcomed  Cece Lee, Chief Marketing Officer, and Lynn Pietryga, Chief Customer Officer from Enable Us onto the show. In this episode they shared valuable insights on how marketing and customer success teams can work together to enhance customer marketing initiatives. In this episode, we explore: The inner workings of the Enable Us team and how they collaborate on customer marketing programs. The role of OKRs in fostering alignment between marketing and customer success teams. The importance of internal buy-in and how to nurture it. The signs that indicate it's time for tighter collaboration. Connect with Cece Lee on LinkedIn: https://www.linkedin.com/in/cecelee Connect with Lynn Pietryga on LinkedIn: https://www.linkedin.com/in/lynnp Got a question or a suggestion? Interested in being a guest on the show? Drop us an email at marketing@saasquatch.com!

Welcome to another insightful episode of The Advocacy Channel! We're thrilled to have Joel Klettke, founder of Case Study Buddy and a renowned specialist in case study development, join us for today’s episode. With years of experience under his belt, Joel is an expert in harnessing the power of storytelling, customer reviews, and case studies to drive business growth. In today's rapidly evolving marketing landscape, it's crucial to understand how to create persuasive stories and maximize the impact of customer advocacy. Joel's expertise sheds light on the best practices for leveraging these key components in your marketing and sales efforts. Listen in as we dive into a range of engaging topics, such as: The critical aspects of crafting captivating case studies How to make the most of customer reviews in your marketing strategy The role storytelling plays in fostering trust and credibility with your audience Proven methods to uncover and highlight your best customer success stories Overcoming common hurdles in collecting and managing valuable customer feedback Don't miss out on this opportunity to learn from a seasoned industry expert and elevate your marketing game by embracing the full potential of storytelling and customer advocacy. Get more customer marketing insights and strategies at: https://www.saasquatch.com/blog/ Connect with host Will on LinkedIn: https://www.linkedin.com/in/wifraser/  Connect with Joel on LinkedIn: https://www.linkedin.com/in/joelklettke/  Check out the resource Joel mentioned to help you measure the ROI of your customer marketing and advocacy efforts: https://cmasoulmate.gumroad.com/l/cma-course  Check out Case Study Buddy blog posts to learn how to write effective case studies: https://casestudybuddy.com/blog  Have a question? Suggestion? Want to be a guest on the show? Email us at marketing@saasquatch.com 

Are you looking to build a successful customer education program but not sure where to start? This episode has got you covered!  For Episode 18 of The Advocacy Channel, we had the pleasure of speaking with Shannon Howard, the Director of Customer and Content Marketing at Intellum - a leading customer education platform. Shannon is a customer marketing expert with years of experience building education programs for companies like The Predictive Index, the Institute for Integrative Nutrition, and Litmus. Her expertise spans from marketing to curriculum development to SaaS product management, making her the perfect person to guide us through the process of creating a successful customer education program.  She helps us answer questions about education programs like:  When is the best time to start one?  What are the top mistakes to avoid?  How do you use data to make better program decisions?  Tune in to learn from one of 2023's Top 100 CMA Influencers & Strategists and start developing more power users and advocates of your product.  Connect with Shannon on LinkedIn: https://www.linkedin.com/in/shannonlagassehoward/  Get more customer marketing insights and strategies at https://www.saasquatch.com/blog/ Connect with host Will on LinkedIn: https://www.linkedin.com/in/wifraser/ Have a question? Suggestion? Want to be a guest on the show? Email us at marketing@saasquatch.com