Podcasts from around the Web

After 30 years in marketing, Melissa Puls, CMO and SVP, Customer Success & Renewals at Ivanti, has seen it all: the highs, the lows, and the evolution of marketing itself. In this episode, she shares how she’s built her career around people-first leadership, purpose-driven strategy, and performance that actually moves the business forward. Melissa breaks down why B2B and B2C are outdated concepts, why it’s time to think “business-to-human,” and how aligning marketing, customer success, and renewals can transform growth. She also opens up about lessons learned from failure, how AI is reshaping efficiency and personalization, and why transparency and data-driven decisions are a CMO’s real superpowers. Whether you’re a rising marketing leader or a seasoned exec, this episode delivers practical insights on building teams, earning trust, and driving measurable impact across the entire customer lifecycle.

What if marketing didn’t just support company strategy, but shaped it from the start? 8x8 CMO Bruno Bertini breaks down how today’s marketing leaders can elevate their role through goal-driven alignment, end-to-end customer experience, and real-world applications of AI. Bruno shares his approach to building marketing-led OKRs, driving measurable outcomes like LTV and retention, and using AI to streamline enrichment, targeting, and creative production. It’s a must-listen for CMOs who want to operate as true business leaders and make marketing central to growth.

How do you thrive in private equity while maintaining local autonomy and driving growth? Meghann McNally, CMO of Wrench Group, shares her unique approach to leading marketing in a fast-growing, private equity-backed company. From scaling brand strategies in 27 markets across 14 states to navigating the challenges of a male-dominated industry, Meghann emphasizes the importance of hands-on leadership and data-driven decision-making. She also reveals how fostering curiosity, maintaining local connections, and balancing efficiency with personal touch have been key to Wrench Group’s success.

In this episode of the State of Customer Storytelling podcast, DailyPay Director of Client Advocacy Maria Braune shares how to truly listen to your customers and get the best testimonials possible.

In this episode of the State of Customer Storytelling podcast, Chief Outsiders Partner and CMO Jeff Loeb shares how to gather customer insights and share them with the rest of your team.

In this episode of the State of Customer Storytelling podcast, Airtable Customer Marketing Programs lead Valeria Gomez shares how to show love to your customers the way you want them to show love to your company.

Thank you to the folks at Sustain for providing the hosting account for CHAOSSCast! CHAOSScast – Episode 132
We don’t have an episode for you today, because CHAOSScast will be taking a break for a few months. During the break we will be evaluating how CHAOSScast supports the goals of the CHAOSS project. And to help us to do that, we would like to invite you to take a short survey by going to the link: https://forms.gle/zrvanrRArgzc3wDD9 The survey closes on Friday, May 15th 2026. In this short recording we go through the survey questions to get you thinking about your answers before you go ahead and take it, and first we share with you the goals of the CHAOSS project so that you have some extra context to help you answer in an informed way. CHAOSS aims to: Establish metrics and models for measuring open source community health Produce open source software and initiatives for measuring community health Develop programs for deploying metrics beyond trace data Work with global partners to shape how we understand open source community health The survey is quite short, but it’s really meaningful to helping us know how the podcast contributes to achieving CHAOSS’s goals. We are especially interested in honest feedback, even if you rarely listen. Thanks for helping. Your CHAOSS community. 00:00 Podcast Break Announcement
00:13 Why We Need Your Survey
00:28 CHAOSS Project Goals
00:53 Survey Basics and Listening Habits
01:17 How The Podcast Supports Goals
01:44 Impact on Your Actions
02:10 Importance Versus Other Sources
02:21 Unique Value and Improvements
02:42 Thanks and See You SoonSupport CHAOSScast

Thank you to the folks at Sustain for providing the hosting account for CHAOSSCast! CHAOSScast – Episode 131 In this episode of the CHAOSScast, host Georg Link sits down with guest, Elshad Humbatli, and panelists, Alice Sowerby and Adrian Edwards, to answer the question "How can CHAOSS metrics help you quickly assess the health of an open source project that you might want to use or join?" Elshad, creator of Repo-Health, explains why he created the tool, and how he used the CHAOSS metrics to produce high-level insights on the health of an open source repo. The conversation goes further, to discuss breaking down project activity to navigating the rise of AI-generated contributions, and dives deep into the human and technical sides of open source. Hit download now to hear more! [00:00:00] – The hosts introduce the episode and welcome the panelists and guest [00:01:41] – Elshad shares how he discovered CHAOSS metrics and got inspired to build Repo Health. [00:03:10] – A deep dive into the four pillars: activity, maintenance, community, and documentation. [00:06:15] – The group debates how different metrics reflect project health and what “community” really means. [00:10:07] – Elshad explains what Repo Health does and how users can benefit from it. [00:12:00] – Discussion around the pros and cons of combining metrics into a single health score. [00:17:01] – Exploring how context and goals shape which metrics matter using the GQM framework. [00:21:00] – Real-world contributor experiences highlight the importance of documentation and responsiveness. [00:23:00] – The impact of AI and LLMs on open source contributions and community dynamics. [00:29:07] – Elshad shares future plans for Repo Health and opportunities for collaboration. Value Adds (Picks) of the week:
[00:32:00] Gerog's pick is enjoying the in-between time after ending his last job.
[00:33:11] Alice's pick is the vernal equinox.
[00:33:58] Adrian's pick is spending time with friends and new experiences.
[00:34:35] Elshad's pick is low level language coding. Host
Georg Link Panelist:

Alice Sowerby
Adrian Edwards Guests:

Elshad Humbatli Links:

CHAOSS

CHAOSS Project X

CHAOSScast Podcast

CHAOSS YouTube

podcast@chaoss.community

CHAOSS Calendar

CHAOSS Slack

Alice Sowerby LinkedIn

Adrian Edwards LinkedIn
Elshad Humbatli LinkedIn
Georg Link Website

Repo-Health toolSpecial Guests: Adrian Edwards and Elshad Humbatli.Support CHAOSScast

Thank you to the folks at Sustain for providing the hosting account for CHAOSScast! CHAOSScast – Episode 130 In this CHAOSScast episode, host introduces Rowland Mosbergen, a research software engineer at Australia’s WEHI, and discusses experiences in CHAOSS Asia and open source community connections. Rowland compares research labs to startups and explains that CHAOSS Asia’s regular online meetings help him engage with the broader open source ecosystem despite not traveling to conferences. They mention tools like the OSC DB directory for finding communities and discuss how Chaos Asia helps share events and CFPs. Rowland describes his “practical diversity and inclusion” approach: embedding inclusion into processes by centering marginalized people, sharing power, creating safe spaces, and offering online, non-exploitative open source internships that assess achievement relative to opportunity. He also describes organizing Research Software Asia Australia (RSAA 26) and supporting new Research Software Africa and Latino America conferences through shared documentation and a large, flexible volunteer committee to prevent burnout. They close with personal value-adds: Rowland’s family time and the host’s move to Bangkok. 00:00 Welcome to CHAOSScast
00:21 Meet Rowland
01:41 Startups and Research Parallels
03:04 Why CHAOSS Asia Matters
03:40 Finding CHAOSS Asia
07:03 Mapping Asian Communities
09:38 Practical DEI in Action
13:31 Internships as Micro PhDs
16:27 Conferences and Global Expansion
20:17 Building Inclusive Frameworks
25:09 Value Adds
28:03 Wrap Up and Call to Action
Panelists:
Leon Nunes
Guests
Rowland Mosbergen
Links
CHAOSS

CHAOSS Project X

CHAOSScast Podcast

CHAOSS YouTube

CHAOSS Slack

podcast@chaoss.community

https://www.wehi.edu.au/
https://www.solo.io/
[https://equersa.org/]([https://equersa.org/) - Research software Africa and Latin America
https://developers.events/#/2026/calendar - OSCDB
https://chaoss.github.io/oscdb/
https://www.practicaldiversity.org/Special Guest: Rowland Mosbergen.Support CHAOSScast

Benedict Evans is an independent analyst and former partner at Andreessen Horowitz, where he spent years as their in-house “thinker” tracking the most important technology trends. For the past six years, he’s been publishing deeply researched presentations on where tech is heading, most recently focused on AI’s transformation of the economy. His work is read by founders, investors, and operators trying to make sense of a noisy field. His most controversial opinion: AI is as big a deal as the internet or mobile—and only as big.In our in-depth conversation, we discuss:1. Why we’re in “1997” for AI—early, exciting, and deeply uncertain about what comes next2. Where value will actually accrue in the AI stack3. The anti-AI backlash, and where it may lead4. The surprising boom in consulting and professional services at AI companies5. Why distribution is becoming the ultimate moat as software gets easier to build6. Why the right question about your job isn’t “What percent can AI do?” but “Is this a task or a job?”7. Why things will probably be okay—and what you need to do to prepare—Brought to you by:WorkOS—Make your app enterprise-ready, with SSO, SCIM, RBAC, and more: https://workos.com/lennyVanta—Automate compliance, manage risk, and accelerate trust with AI: https://vanta.com/lenny—Episode transcript: https://www.lennysnewsletter.com/p/a-rational-conversation-on-where—Archive of all Lenny's Podcast transcripts: https://www.dropbox.com/scl/fo/yxi4s2w998p1gvtpu4193/AMdNPR8AOw0lMklwtnC0TrQ?rlkey=j06x0nipoti519e0xgm23zsn9&st=ahz0fj11&dl=0—Where to find Benedict Evans:• LinkedIn: https://www.linkedin.com/in/benedictevans• Newsletter: https://www.ben-evans.com/newsletter• Website: https://www.ben-evans.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Benedict Evans(02:19) What people aren’t pricing in about AI’s impact(06:24) Why we’re in the 1997 moment of AI(09:44) The unexpected boom in professional services and consultants(17:44) Why distribution is becoming the ultimate moat(23:17) The coming job transformation: what’s real vs. panic(27:33) Why AGI definitions keep shifting(38:11) Where value will accrue: models vs. applications(42:55) Distribution wars: Google, Meta, Apple, and OpenAI(48:12) The anti-AI sentiment and backlash(53:11) How to raise kids in an AI future(58:27) What jobs to steer toward or away from(59:20) The question nobody’s asking about AI(1:06:25) How to be successful in this coming future(1:08:43) AI corner(1:11:43) Lightning round—Referenced: https://www.lennysnewsletter.com/p/a-rational-conversation-on-where—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed.

To hear more, visit www.lennysnewsletter.com

Dan Shipper is the co-founder and CEO of Every, a media and software company that’s become a living laboratory for the future of work. Everyone at his company of about 30 people is an AI early adopter; from editors to ops people, they use AI to do much of their work, giving Every a unique lens into where the world is heading. A year ago on this show, Dan predicted that people were sleeping on Claude Code for nontechnical work, which proved to be remarkably prescient. Today he’s back with another set of calls: the SaaS apocalypse is dumb, CLIs are over, the forward deployed engineer is the most valuable new hire, and the only thing you need to do to stay employed is ride the models.Dan’s predictions:1. The future of work will happen inside Codex or Claude Code.2. Every company will have one “super-agent” inside their Slack that every employee talks to regularly.3. SaaS is not dead—in fact, Dan is bullish on SaaS stocks. His contrarian take: “I would buy SaaS stocks right now.”4. SaaS economics will shift: users will bring their own AI tokens into apps, which actually improves SaaS margins.5. PMs will thrive in the AI era.6. Full-stack designers will become superheroes.7. The AI job apocalypse is not happening.8. Forward deployed engineer is the new most essential role.9. CLIs are over.10. Automation is a lie.11. We will read way more AI-generated writing and we will like it.12. We’ll be building software for humans and agents to use together.—Brought to you by:WorkOS—Make your app enterprise-ready, with SSO, SCIM, RBAC, and more: https://workos.com/lennyVanta—Automate compliance, manage risk, and accelerate trust with AI: https://vanta.com/lenny—Episode transcript: https://www.lennysnewsletter.com/p/the-ai-paradox-dan-shipper—Archive of all Lenny's Podcast transcripts: https://www.dropbox.com/scl/fo/yxi4s2w998p1gvtpu4193/AMdNPR8AOw0lMklwtnC0TrQ?rlkey=j06x0nipoti519e0xgm23zsn9&st=ahz0fj11&dl=0—Where to find Dan Shipper:• X: https://x.com/danshipper• LinkedIn: https://www.linkedin.com/in/danshipper/• Podcast: https://every.to/podcast• Website: https://danshipper.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Dan Shipper(02:56) Dan’s unique position living in the AI future(09:17) How the way we work will change in the coming year(16:39) The case for general agents(18:08) Codex and Claude Code as the new operating system for work(25:39) How Cursor fits in(27:42) How this changes what SaaS companies should build(31:13) Why CLI is already over(33:34) Two agents are better than one(36:22) Why Dan is bullish on SaaS stocks(39:01) Why automation doesn’t reduce human work(47:00) The value of human-written code(48:36) Quick recap(50:15) How work is changing(56:17) Why data scientists are drowning in bad analysis(58:24) Which product/tech roles are least changed by AI(1:02:17) We will read way more AI-generated writing and we will like it(1:08:28) Why product managers will dominate the AI era(1:11:05) Full-stack designers are the other big winners(1:13:11) The AI job apocalypse won’t happen(1:16:00) How to “ride the models” to stay relevant(1:21:02) Final predictions and advice(1:25:24) Lightning round—References: https://www.lennysnewsletter.com/p/the-ai-paradox-dan-shipper—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed.

To hear more, visit www.lennysnewsletter.com

Caitlin Kalinowski was most recently at OpenAI helping build their robotics and hardware teams from scratch. Prior to that, she was head of AR glasses and VR hardware at Meta, where she led the teams building every generation of the Quest, Rift, and Orion, and was Meta’s first consumer electronics hire. Before this, she was technical lead on MacBook Air and Mac Pro at Apple, and helped engineer the original unibody MacBook Pro. She’s designed and engineered some of the hardest and most beloved consumer hardware products in history and is now focused on the next frontier: robotics.In our in-depth conversation, we discuss:1. VR—what happened?2. The coming memory price shock and why she’s telling startups to pre-buy now3. How the technologies built for VR became the foundation of modern warfare4. Why humanoid robots are still just prototypes, and what’s actually gating mass deployment5. Lessons from Steve Jobs, Mark Zuckerberg, and Sam Altman6. Why she left OpenAI—Brought to you by:WorkOS—Make your app enterprise-ready, with SSO, SCIM, RBAC, and more: https://workos.com/lennyVanta—Automate compliance, manage risk, and accelerate trust with AI: https://vanta.com/lenny—Episode transcript: https://www.lennysnewsletter.com/p/why-were-at-the-beginning-of-the—Archive of all Lenny's Podcast transcripts: https://www.dropbox.com/scl/fo/yxi4s2w998p1gvtpu4193/AMdNPR8AOw0lMklwtnC0TrQ?rlkey=j06x0nipoti519e0xgm23zsn9&st=ahz0fj11&dl=0—Where to find Caitlin Kalinowski:• X: https://x.com/kalinowski007• LinkedIn: https://www.linkedin.com/in/ckalinowski• Website: https://www.caitlinkalinowski.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/In this episode, we cover:(00:00) Introduction to Caitlin Kalinowski(02:32) Why VR didn’t take off despite incredible hardware(04:55) The future of AR glasses and physical AI(08:45) Why robotics and hardware are suddenly hot(13:33) Why humanoid robots aren’t ready yet(16:13) Supply chain bottlenecks threatening robotics(17:31) Why magnets and actuators are critical dependencies(20:51) The geopolitical implications of hardware supply chains(24:48) AI safety concerns with physical robots(26:50) Apple’s approach to hardware excellence(30:10) Building a hardware program from scratch at Meta(31:39) The Quest 2 cost reduction story(33:07) Critical principles for hardware development(39:58) The MacBook Air manila envelope moment(41:01) The butterfly keyboard situation(41:43) Lessons from Apple on customer feedback(44:46) The memory price crisis coming for hardware(49:31) How many components go into a robot(52:53) When to use off-the-shelf vs. custom components(55:02) How AI is changing hardware engineering(1:00:27) Why humanoids aren’t the answer for most use cases(1:03:05) When robots will build other robots(1:06:23) What makes a robot feel human and connected(1:09:15) Robots in the home(1:12:00) What the next five years look like(1:15:38) Why she left OpenAI(1:18:09) How to hire exceptional hardware teams(1:23:42) Lessons from Steve Jobs, Mark Zuckerberg, and Sam Altman(1:27:27) Failure corner(1:32:33) Lightning round—References: https://www.lennysnewsletter.com/p/why-were-at-the-beginning-of-the—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed.

To hear more, visit www.lennysnewsletter.com

What happens when your referral program participants are literally trained to find holes in systems? How do you protect your program without making it so complicated that nobody wants to use it? To explore this, we welcome Mariana Doncel to The Advocacy Channel. Mariana leads B2C product marketing at Hack the Box, a cybersecurity training platform where users learn ethical hacking through hands-on challenges. When your customers spend their days breaking into systems for fun, you learn pretty quickly what actually works for fraud prevention. In this episode, Mariana and host Will Fraser get into the reality of protecting your referral program from abuse. Spoiler: it's not about building an airtight system with rules for every scenario. Mariana shares the pragmatic approach Hack the Box has taken, focusing on damage control and smart incentive design rather than trying to prevent every possible exploit. In this episode, Mariana walks us through: Why trying to close every possible loophole often backfires by making your program too complex for legitimate users The "accept and mitigate" approach: acknowledging that some people will try to game the system while capping your exposure How tying rewards to actual monetary actions creates natural fraud deterrence Setting per-person limits so even if someone does find a workaround, the damage is contained Thinking about fraud prevention as risk analysis rather than absolute protection How to balance moving fast with protecting your program from abuse Mariana also shares how this mindset extends beyond referral programs to everything her marketing team puts out at Hack the Box, where every campaign has to account for users who will look for alternative interpretations. Connect with Mariana on LinkedIn: https://www.linkedin.com/in/marianadoncel/  Connect with us:  Get more customer marketing insights and strategies at impact.com/blog/  Connect with host Will on LinkedIn: www.linkedin.com/in/wifraser/   Have a question? Suggestion? Email us at advocacychannel@impact.com   Loving this show? Explore impact.com's other podcasts packed with insights: The Partnership Economy The Publisher's Playbook

Want to build a customer advisory board that actually drives business value? Struggling to figure out where to start or how to prove the ROI? To help, we welcome Cate Vanasse to The Advocacy Channel. Cate leads customer marketing at TalkDesk, where her team's mission is "igniting raving fans, driving growth, and building customers for life."  With extensive experience building and scaling customer advisory boards across multiple companies, Cate shares her practical framework for creating CABs that strengthen relationships, influence revenue, and create real brand advocates. In this episode, Cate walks us through: How to identify the right CAB members by balancing ideal account logos with the right human personalities in the room The art of balancing "give vs get" so it doesn't feel transactional Why in-person meetings matter for executive CABs versus when virtual works better for technical advisory boards Cate also shares insights from TalkDesk's CX Innovators Awards program, including how industry recognition has helped customers get promoted and secure internal resources.  Her closing advice? The best customer marketing programs don't start with a spreadsheet. They start with empathy. Connect with Cate on LinkedIn: https://www.linkedin.com/in/catevanasse/  Connect with us:  Get more customer marketing insights and strategies at impact.com/blog/  Connect with host Will on LinkedIn: http://www.linkedin.com/in/wifraser/  Have a question? Suggestion? Email us at advocacychannel@impact.com  Loving this show? Explore impact.com's other podcasts packed with insights: The Partnership Economy The Publisher's Playbook  

Want your referral program to succeed?  Start with the foundation first. Make sure your product infrastructure is solid and can handle growth before you launch. In this episode, we're excited to welcome Ashley Stead, Director, Growth Product at Nesto Group, a leading Canadian tech company building the mortgage ecosystem of the future. With over 15 years of experience spanning product management, UX research, marketing, and operations, Ashley brings a unique full-stack perspective to customer marketing and advocacy initiatives. In this episode, Ashley and our host Will Fraser dive into what it means to think about advocacy as infrastructure rather than one-off campaigns. Ashley shares her framework for creating product-led advocacy programs that integrate seamlessly into the customer journey.  From understanding the "micro-yeses" approach to breaking down complex customer paths, to navigating build vs. buy decisions and fostering collaboration between marketing and development teams, this conversation is packed with practical insights. In this episode, you'll discover: How to map customer journeys and identify the right moments for advocacy messaging without competing with other business priorities.  The framework for deciding when to build custom solutions versus buying existing platforms, and how to create hybrid approaches.  Strategies for empowering marketing teams to move quickly while keeping technical infrastructure robust and scalable.  The importance of breaking down big conversions into micro-yeses and understanding the data behind each step.  How to use AI tools and prompts to become more full-stack in your marketing role, even without technical resources. Listen to this episode to hear more about how infrastructure thinking can transform your advocacy programs and help you avoid the common mistakes marketers make with referral programs.  Connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashley-stead/ AI prompt from Ashley: The Advocacy Channel | Season 2 Episode 9 AI Prompt Connect with us:  Get more customer marketing insights and strategies at impact.com/blog/  Connect with host Will on LinkedIn: http://www.linkedin.com/in/wifraser/  Have a question? Suggestion? Email us at advocacychannel@impact.com  Loving this show? Explore impact.com's other podcasts packed with insights: The Partnership Economy The Publisher's Playbook