Advanced Customer Marketing (Workshops) - CLG Campus

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Course Content

Scale Track: Advanced

View From the C-Suite: Building an Executive Advocacy Strategy ( Charlotte Sturman, Global Lead, Executive Advocacy Marketing – Cisco)

The Customer Marketer’s Tech Stack (Cynthia Hester, Director, Global Customer Programs – Google)

Being the Only One in the Room (Pascale Royal, Director of Executive Customer Programs – Coupa Software)

How a Personal Brand Drives Real Revenue and Retention (Nick Bennett, Director of Customer Marketing – Alyce)

Maximizing a Small But Mighty Team (Leslie Barrett, Director of Customer – Sendoso)

How to Leverage Customer Growth Principles to Build Community (Scott K. Wilder, VP Customer Engagement, Community – Base)

How to Build and Structure a Team Around Customer Marketing Goals (Jane Menyo, Head of Customer Marketing & Nisha Baxi, Community – Gong)

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13 Courses

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Course Includes

7 Lessons

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