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    CLG Campus
    CLG Campus
    • Get Started
      • Recommended first 6 things to do
      • Short Video Tours of The CLG Campus (Will need to log in)
      • Recommended Learning Paths
      • Community Hub
      • Register
      • Log In
    • Resource Center
      • Search By Topic
      • Advocacy
      • Customer-Led Groove Podcasts
      • Industry Podcasts
      • Events – Industry Wide
      • Jobs
        • Post a Job
        • Job Dashboard (For Employers)
        • Job Listing
      • Webinar
      • Templates
      • Short How-Tos
      • Presentations
      • Research and Reports
    • Learn
      • CLG Campus Courses
      • Faculty Advisors and Professors
      • Other CMA or CLG Courses
    • Community
      • Discussion Forums
    Advanced Customer Marketing (Workshops)

    Advanced Customer Marketing (Workshops)

    View Course details
    Campus Crew · September 21, 2022

    Discuss this course with peers and experts in our Customer Marketing Discussion Forum!

    Course Content

    Scale Track: Advanced
    View From the C-Suite: Building an Executive Advocacy Strategy ( Charlotte Sturman, Global Lead, Executive Advocacy Marketing – Cisco)
    The Customer Marketer’s Tech Stack (Cynthia Hester, Director, Global Customer Programs – Google)
    Being the Only One in the Room (Pascale Royal, Director of Executive Customer Programs – Coupa Software)
    How a Personal Brand Drives Real Revenue and Retention (Nick Bennett, Director of Customer Marketing – Alyce)
    Maximizing a Small But Mighty Team (Leslie Barrett, Director of Customer – Sendoso)
    How to Leverage Customer Growth Principles to Build Community (Scott K. Wilder, VP Customer Engagement, Community – Base)
    How to Build and Structure a Team Around Customer Marketing Goals (Jane Menyo, Head of Customer Marketing & Nisha Baxi, Community – Gong)

    About Instructor

    Campus Crew

    We work on the CLG Campus.

    13 Courses

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    Course Includes

    • 7 Lessons
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    Forum Description

    Discuss this course with peers and experts in our Customer Marketing Discussion Forum!

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