B2B Communities (Workshops) - CLG Campus

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Course Content

Navigating the Relationship Between Community and Advocacy (Bridget Heaton, Customer Marketing Lead – Slack) B2B Communities

Customer Advocacy in the Age of Community and TikTok (Kristen Englehardt, SVP, Community & Learning – Automation Anywhere)

How to Leverage Customer Growth Principles to Build Community (Scott K. Wilder, VP Customer Engagement, Community – Base)

5 Key Ways to Build Genuine Relationships with Customers (Jeni Asaba, Senior Manager, Community Engagement and Advocacy – JAMF)

How to Build and Structure a Team Around Customer Marketing Goals (Jane Menyo, Head of Customer Marketing & Nisha Baxi, Community – Gong)

HubSpot’s Approach to Customer Led Growth (Rodrigo Souto, Head of Advocacy – HubSpot and Gal Biran CEO- Base, formerly Crowdvocate)

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Course Includes

6 Lessons

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