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    CLG Campus
    CLG Campus
    • Get Started
      • Recommended first 6 things to do
      • Short Video Tours of The CLG Campus (Will need to log in)
      • Recommended Learning Paths
      • Community Hub
      • Register
      • Log In
    • Resource Center
      • Search By Topic
      • Advocacy
      • Customer-Led Groove Podcasts
      • Industry Podcasts
      • Events – Industry Wide
      • Jobs
        • Post a Job
        • Job Dashboard (For Employers)
        • Job Listing
      • Webinar
      • Templates
      • Short How-Tos
      • Presentations
      • Research and Reports
    • Learn
      • CLG Campus Courses
      • Faculty Advisors and Professors
      • Other CMA or CLG Courses
    • Community
      • Discussion Forums
    CMO Learning (Workshops)

    CMO Learning (Workshops)

    View Course details
    Campus Crew · September 6, 2022

    CMOs and other industry leaders discuss how to generate customer growth.

    Course Content

    Marketing’s Role in SaaS (Sara Varni, CMO – Attentivie)
    The State of Software Buying (Amanda Malko, CMO – G2)
    From Controversy to Customer: A Story of Radical Change (Keynote: Laura Messerschmitt, VP Customer Experience and Care, GoDaddy)
    HubSpot’s Approach to Customer Led Growth (Rodrigo Souto, Head of Advocacy – HubSpot and Gal Biran CEO- Base, formerly Crowdvocate)
    What being customer-obsessed means to Box (Chris Koehler, CMO – Box)
    Shifts in B2B Marketing and Why 3 Letter Acronyms are No Longer Enough to Measure Success (Genefa Murphy, CMO – Five9)
    Elevate Your Customer Marketing To Strategically Drive Growth (Laura Ramos, VP, Principal Analyst – Forrester Research)
    CMO’s View on Customer Marketing (Udi Ledergor and Gal Biran)

    About Instructor

    Campus Crew

    We work on the CLG Campus.

    13 Courses

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    • 8 Lessons
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    Forum Description

    CMOs and other industry leaders discuss how to generate customer growth.

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