CMO Learning (Workshops) - CLG Campus

CMOs and other industry leaders discuss how to generate customer growth.

Course Content

Marketing’s Role in SaaS (Sara Varni, CMO – Attentivie)

The State of Software Buying (Amanda Malko, CMO – G2)

From Controversy to Customer: A Story of Radical Change (Keynote: Laura Messerschmitt, VP Customer Experience and Care, GoDaddy)

HubSpot’s Approach to Customer Led Growth (Rodrigo Souto, Head of Advocacy – HubSpot and Gal Biran CEO- Base, formerly Crowdvocate)

What being customer-obsessed means to Box (Chris Koehler, CMO – Box)

Shifts in B2B Marketing and Why 3 Letter Acronyms are No Longer Enough to Measure Success (Genefa Murphy, CMO – Five9)

Elevate Your Customer Marketing To Strategically Drive Growth (Laura Ramos, VP, Principal Analyst – Forrester Research)

CMO’s View on Customer Marketing (Udi Ledergor and Gal Biran)

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Campus Crew

We work on the CLG Campus.

13 Courses

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Free

Course Includes

8 Lessons

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