Getting Started with Customer Marketing - CLG Campus

This consists of recorded sessions from the 2022 Obsession Conference. They focus on the basics of customer marketing.

Discuss this course with peers and experts in our Customer Marketing Discussion Forum!

Course Content

Demystifying Peer Reviews (Alison Bukowski Senior Director, Customer & Product Marketing – PeerSpot )

Customer Marketing Cartography: Mapping Product-Led Engagement To Optimize The Member Lifecycle ( Nicole Smith Team Lead, Customer Marketing & Integrated Programs – MURAL)

Creating Inclusive Teams & Programs (Kalina Bryant, Founder, Forbes 30 under 30 and UnapologeTECH)

Storytelling for Business Growth (Tim Newborn, Global Customer Marketing & Advocacy Manager – Invision)

Customer Marketing Across the Lifecycle

The 5 Step Playbook for Creating Customer Awards Programs That Rival The Oscars (Kevin Lau, Global Head of Customer Advocacy – Adobe)

About Instructor

Campus Crew

We work on the CLG Campus.

13 Courses

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Free

Course Includes

6 Lessons

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