Why Customer Reviews Matter in B2B Software (Study Guide)
In this course, Professor Joe Kevens takes you through a (very) detailed and data rich analysis of why customer reviews matter in the B2B software space.
As Joe points out: There continues to be a transformative shift in the way B2B software purchase decisions are made. As the number of B2B software products continues to rise rapidly, so too has the information available on these products. While today’s buyers use a variety of information sources to make buying decisions, user reviews are playing an increasingly important role. Learn why in this post.
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Course Content
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Course Includes
- 10 Lessons
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