Go-To-Market Strategy Transformations Driving Business Today (Webinar)

Featuring Dawn Colossi, CMO of Software AG

TrustRadius’ Trust Talks series highlights B2B executives’ approach to building a culture of listening to customers, activating the customer voice, and creating a customer-driven company.

In this episode of Trust Talks, Vinay Bhagat interviews Dawn Colossi, CMO of Software AG. Dawn discusses her experience as the CMO of Software AG, including their latest strategy for using intent data in their business.

Trust Talks is a video series that interviews talented individuals from across the tech world. This episode is full of interesting information about Software AG and Dawn’s approach to keep up with the ever-changing buyer’s journey.