Customer Lifecycle Marketing Manager

Reports to:  Director of Customer Marketing

About AlphaSense: 

AlphaSense is a search engine for market intelligence that transforms how decisions are made by the world’s leading corporations and financial institutions. Leveraging AI and NLP technology, AlphaSense enables knowledge professionals to extract insights in seconds from thousands of disparate data sources, including company filings, event transcripts, news and trade journals, and equity research. Founded in 2011 and backed by investors including Innovation Endeavors and Soros Fund Management, AlphaSense is on a mission to empower organizations to make data-driven decisions with confidence.

About the Role:

We are looking for a strategic, results-oriented Customer Marketing Manager. This role will be responsible for customer engagement programs to showcase faster time-to-value that will increase loyalty, adoption and usage. Operating as a team player, you will work cross-functionally with colleagues in Marketing, Sales, Customer Success, and Product teams to apply your deep customer understanding, curiosity, and creativity to build delightful customer experiences and support the adoption and renewals of AlphaSense.

What You’ll Do:

  • Develop and lead the post-sale customer lifecycle programs, leveraging trigger-based and stage-based campaigns to engage customers at every step of their journey including activation, onboarding, engagement, loyalty, adoption, upsell and renewal
  • Work cross-functionally to map and align the customer journeys for relevant audiences and segments at all stages of the post-sale customer lifecycle
  • Own and improve the customer journey across new and existing channels, including webinars, email, review sites (e.g., g2, TrustRadius, Capterra ), and our website
  • Work cross-functionally to develop effective feedback loops to ensure key insights and learnings from customers are being captured and delivered to the appropriate teams internally.
  • In partnership with customer advocacy, identify potential influencers and advocates from customers’ activity and create scalable outreach to cultivate these individuals to participate in acts of advocacy
  • Measure impact and report on program effectiveness while constantly looking at ways to optimize results

Who You Are:

  • 5+ years of experience leading marketing strategy and tactics in a B2B SaaS company (experience in market and competitive intelligence or financial services a plus)
  • Strong communication skills and ability to effectively interact with customers and team members
  • Demonstrated success building programs leveraging a wide range of tactics
  • Extraordinary writing, editing, and communication skills
  • Excellent project management skills with the ability to influence and lead at all levels of the organization
  • Ability to thrive in a rapidly changing environment and run multiple concurrent project demands within established timelines
  • Passion for results, measurement, and optimization to continuously drive ROI
  • Collaborative team player, willing to go the extra mile to help other team members excel

Bonus Points For:

  • An entrepreneurial self-starter who can take charge, prioritize input, develop, and execute a plan
  • A creative problem solver who challenges the status quo
  • A dependable team player who works hard while maintaining the ability to laugh and have fun
  • A curiosity for data, measuring results, uncovering trends

AlphaSense is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employees share in the responsibility for fulfilling AlphaSense’s commitment to equal employment opportunity. AlphaSense does not discriminate against any employee or applicant on the basis of race, color, sex (including pregnancy), national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other non-merit factor. This policy applies to every aspect of employment at AlphaSense, including recruitment, hiring, training, advancement, and termination.

In addition, it is the policy of AlphaSense to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works.

Customer Marketing Manager

Base Compensation Range*:  $100,000-$110,000

Additional Components: You may also be offered a performance-based bonus, equity, and a generous benefits program.

*For base compensation, we set standard ranges for all US-based roles based on function, level and geographic location, benchmarked against similar stage growth companies and internal comparables. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors including geographic location as well as candidate experience/expertise and may vary from the amounts listed above.

Reports to:  Director of Customer Marketing

About AlphaSense: 

AlphaSense is a search engine for market intelligence that transforms how decisions are made by the world’s leading corporations and financial institutions. Leveraging AI and NLP technology, AlphaSense enables knowledge professionals to extract insights in seconds from thousands of disparate data sources, including company filings, event transcripts, news and trade journals, and equity research. Founded in 2011 and backed by investors including Innovation Endeavors and Soros Fund Management, AlphaSense is on a mission to empower organizations to make data-driven decisions with confidence.

About the Role:

We are looking for a strategic, results-oriented Customer Marketing Manager. This role will be responsible for customer engagement programs to showcase faster time-to-value that will increase loyalty, adoption and usage. Operating as a team player, you will work cross-functionally with colleagues in Marketing, Sales, Customer Success, and Product teams to apply your deep customer understanding, curiosity, and creativity to build delightful customer experiences and support the adoption and renewals of AlphaSense.

What You’ll Do:

  • Develop and lead the post-sale customer lifecycle programs, leveraging trigger-based and stage-based campaigns to engage customers at every step of their journey including activation, onboarding, engagement, loyalty, adoption, upsell and renewal
  • Work cross-functionally to map and align the customer journeys for relevant audiences and segments at all stages of the post-sale customer lifecycle
  • Own and improve the customer journey across new and existing channels, including webinars, email, review sites (e.g., g2, TrustRadius, Capterra ), and our website
  • Work cross-functionally to develop effective feedback loops to ensure key insights and learnings from customers are being captured and delivered to the appropriate teams internally.
  • In partnership with customer advocacy, identify potential influencers and advocates from customers’ activity and create scalable outreach to cultivate these individuals to participate in acts of advocacy
  • Measure impact and report on program effectiveness while constantly looking at ways to optimize results

Who You Are:

  • 5+ years of experience leading marketing strategy and tactics in a B2B SaaS company (experience in market and competitive intelligence or financial services a plus)
  • Strong communication skills and ability to effectively interact with customers and team members
  • Demonstrated success building programs leveraging a wide range of tactics
  • Extraordinary writing, editing, and communication skills
  • Excellent project management skills with the ability to influence and lead at all levels of the organization
  • Ability to thrive in a rapidly changing environment and run multiple concurrent project demands within established timelines
  • Passion for results, measurement, and optimization to continuously drive ROI
  • Collaborative team player, willing to go the extra mile to help other team members excel

Bonus Points For:

  • An entrepreneurial self-starter who can take charge, prioritize input, develop, and execute a plan
  • A creative problem solver who challenges the status quo
  • A dependable team player who works hard while maintaining the ability to laugh and have fun
  • A curiosity for data, measuring results, uncovering trends

AlphaSense is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employees share in the responsibility for fulfilling AlphaSense’s commitment to equal employment opportunity. AlphaSense does not discriminate against any employee or applicant on the basis of race, color, sex (including pregnancy), national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other non-merit factor. This policy applies to every aspect of employment at AlphaSense, including recruitment, hiring, training, advancement, and termination.

In addition, it is the policy of AlphaSense to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works.

Customer Marketing Manager

Base Compensation Range*:  $100,000-$110,000

Additional Components: You may also be offered a performance-based bonus, equity, and a generous benefits program.

*For base compensation, we set standard ranges for all US-based roles based on function, level and geographic location, benchmarked against similar stage growth companies and internal comparables. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors including geographic location as well as candidate experience/expertise and may vary from the amounts listed above.

To apply for this job please visit boards.greenhouse.io.

To apply for this job please visit boards.greenhouse.io.

Contact us

Related Jobs