Website Whatfix

Who we are

Whatfix is the #1 Digital Adoption Platform (DAP) for Enterprises. We are changing the way Enterprises train and support their end-users on Applications. We provide large enterprises (Mostly Fortune 500 companies) with a SaaS platform that accelerates their employee’s learning of new applications and, subsequently, the support of those applications. Our platform replaces old-fashioned classroom training. We take application training into the product, allowing the end-user to learn how to use the application from within the application. In addition, we provide ongoing support & re-training efforts contextually, with step-by-step guidance inside any web application at the exact time a task is being performed. The product has redefined the way companies onboard, train, and provide support to users

Essential Responsibilities

In this role, you will be responsible for strategic customer advocacy marketing, retention, and cross-sell programs to drive adoption, loyalty, advocacy, and growth – and oversee the team (currently three) that runs the programs end-to-end, from ideation to execution. This role reports to the Sr. Director of Customer Advocacy and Experience.

  • Design, develop, execute, and measure creative communications, such as newsletters, surveys, campaign emails, nurture streams, webinars, etc.
  • Execute marketing programs to achieve advocacy, retention, and growth targets
  • Identify innovative strategies to drive advocates for customer case studies, sales opportunity velocity, brand campaigns, thought leadership programs, and more
  • Pump up our third-party review (e.g., G2) program and consistently high volume and high-quality reviews
  • Drive the roadmap, strategy, and execution of customer advocacy marketing programs that support communication, engagement, and adoption of new and existing product capabilities and feature launches, by engaging customers with personalized, targeted, and relevant marketing at every stage
  • Design and implement a range of cross-selling efforts to ensure customers are aware of recent product innovation and add-on options to maximize lifetime value and customer satisfaction
  • Measure the ROI and impact of customer advocacy marketing activities on customer retention, advocacy, and growth outcomes

While this position is currently remote, there is a possibility of the role moving to be in-person in the future. Due to this, it is only open to candidates who are based in or near San Jose, CA

Basic Qualifications

  • Bachelor’s degree. Master’s degree/MBA preferred.
  • Minimum of 7-10+ years of B2B customer marketing experience, 5 in the software/ SaaS industry
  • Familiarity with customer advocacy platforms like Influitive and Crowdvocate, as well as marketing systems like Totango Campaigns to create effective tech touch programs
  • Excellent public speaking, writing, and storytelling skills
  • Strong program management, cross-functional collaboration, and leadership capabilities
  • Ability to multi-task and work on several projects, often under tight timelines, while consistently delivering results
  • Data-driven and creative, you employ creativity to try new things and are always learning and refining based on data and reporting
  • Strategic thinker who can see the big picture and focused on measuring ROI through all customer marketing programs
  • Ability to influence and drive program objectives across global, regional, and functional teams to achieve outcomes
    Adept at creatively engaging and motivating customers with out-of-the-box thinking and innovative programs


What sets us apart from the rest

$140mm in funding, most recently a $90mm Series D from investors like Sequoia Capital, SoftBank, Stellaris, Cisco, and Eight Roads.

With over 100 of the Fortune 1000 already onboard as customers, Whatfix has been named among the top 20 B2B tech companies alongside the likes of Adobe, PayPal, and Cisco

YoY revenue growth of over 60% (despite COVID!)

Gartner and Everest Research recognize Whatfix as a Global Market Leader in the digital adoption space

Customer rating of 4.7+ on platforms like G2 Crowd & Gartner Peer Insights
“Hustle Mode ON” is something we live by

Perks / Benefits

  • Mac shop, work with the newest technologies
  • Unlimited PTO policy
  • Paid parental leave-12 weeks!
  • Monthly cell phone stipend
  • Medical, Dental, and Vision coverage
  • Team and company outings
  • Learning and Development benefits
  • Great culture! Great People! Glassdoor rating of 4.6 and 99% approval rate of the executive team

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

To apply for this job please visit

To apply for this job please visit

Contact us


Related Jobs