How to Build and Structure a Team Around Customer Marketing Goals (Jane Menyo, Head of Customer Marketing & Nisha Baxi, Community – Gong)
This case study highlights how Gong’s Customer Marketing and Community leaders work closely together.
Lesson Category: Customer Experience and Journey
Advocating for Customer Advocacy: Get Your Key Players On Board (Heather Pritchett, Director of Customer Voice – OutSystems)
Whether you are just starting to build an advocacy program, or need some additional muscle to make your existing program more impactful, having buy-in from…
5 Key Ways to Build Genuine Relationships with Customers (Jeni Asaba, Senior Manager, Community Engagement and Advocacy – JAMF)
The element of authenticity is essential to growing your organization’s community, but also your personal brand. Join this session for best practices with launching a…
From Controversy to Customer: A Story of Radical Change (Keynote: Laura Messerschmitt, VP Customer Experience and Care, GoDaddy)
GoDaddy made a name for itself through outrageous Super Bowl commercials. But, to get to the next level, they had to take a journey of…