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    CLG Campus
    CLG Campus
    • Get Started
      • Recommended first 6 things to do
      • Short Video Tours of The CLG Campus (Will need to log in)
      • Recommended Learning Paths
      • Community Hub
      • Register
      • Log In
    • Resource Center
      • Search By Topic
      • Advocacy
      • Customer-Led Groove Podcasts
      • Industry Podcasts
      • Events – Industry Wide
      • Jobs
        • Post a Job
        • Job Dashboard (For Employers)
        • Job Listing
      • Webinar
      • Templates
      • Short How-Tos
      • Presentations
      • Research and Reports
    • Learn
      • CLG Campus Courses
      • Faculty Advisors and Professors
      • Other CMA or CLG Courses
    • Community
      • Discussion Forums

    Lesson Category: Customer Experience and Journey

    How to Build and Structure a Team Around Customer Marketing Goals (Jane Menyo, Head of Customer Marketing & Nisha Baxi, Community – Gong)

    This case study highlights how Gong’s Customer Marketing and Community leaders work closely together.  

    How to Drive Customer Adoption and Lifetime Value with Account-Based Marketing (Eran Livneh, Founder & Chief ABM Office – MarketCapture)

    Advocating for Customer Advocacy: Get Your Key Players On Board (Heather Pritchett, Director of Customer Voice – OutSystems)

    Whether you are just starting to build an advocacy program, or need some additional muscle to make your existing program more impactful, having buy-in from…

    5 Key Ways to Build Genuine Relationships with Customers (Jeni Asaba, Senior Manager, Community Engagement and Advocacy – JAMF)

    The element of authenticity is essential to growing your organization’s community, but also your personal brand. Join this session for best practices with launching a…

    From Controversy to Customer: A Story of Radical Change (Keynote: Laura Messerschmitt, VP Customer Experience and Care, GoDaddy)

    GoDaddy made a name for itself through outrageous Super Bowl commercials. But, to get to the next level, they had to take a journey of…

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    Forum Description

    [videopress efCKq8oU]

    GoDaddy made a name for itself through outrageous Super Bowl commercials. But, to get to the next level, they had to take a journey of radical change and focus the company on their core customer. Laura Messerschmitt, GM of International and former Vice President of Customer Experience, will take you through GoDaddy’s steps of change management that brought the company into its next phase, transforming into a leading provider of software and tools for small businesses. You will learn how the GoDaddy team got started on this journey, set a new vision, drastically shifted the culture, and, ultimately, became a customer-led organization. Laura will provide tips and lessons learned to consider as you push your own organizations towards a customer-obsessed culture.

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