This case study highlights how Gong’s Customer Marketing and Community leaders work closely together.
GoDaddy made a name for itself through outrageous Super Bowl commercials. But, to get to the next level, they had to take a journey of radical change and focus the company on their core customer. Laura Messerschmitt, GM of International and former Vice President of Customer Experience, will take you through GoDaddy’s steps of change management that brought the company into its next phase, transforming into a leading provider of software and tools for small businesses. You will learn how the GoDaddy team got started on this journey, set a new vision, drastically shifted the culture, and, ultimately, became a customer-led organization. Laura will provide tips and lessons learned to consider as you push your own organizations towards a customer-obsessed culture.
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