Making the Case for Customer Marketing in 2023

Base will be sharing the impact metrics being referenced by industry leaders, and dive into those helping to make the case for Customer Marketing in correspondence with market conditions. Base CEO & Co-founder, Gal Biran, will be hosting David Coates, Director of Customer Marketing at Forter, and Luis Gonzalez, Senior Manager of Global Customer Advocacy at Alteryx. Luis, David and Gal will be presenting their latest insights and holding an open discussion of: What will Customer Marketing teams focus on in 2023? What are the new challenges we may be expected to face, and what are the tools and methods that can assist in achieving our goals? Examples of activities that will help you gain internal buy-in and awareness as you build your programs and your team