[Aaron]

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Here’s the link to our referral program – I think it could use some simplification and re-work. Would be happy to connect directly if you’d like to chat about it more 😀

[Aaron]

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Excited to see the reply from @GrowthGuy here!

We’re looking into doing a better job of measuring the value of our growth at Procore. Here are some internal measurements we took that might be helpful to other folks.

These value are Community-specific. However they are definitely all advocacy aligned as well.

I’ve got lots of work to do when it comes to getting meaningful data out of our systems, but am hoping to show how Advocacy is printing money for the business in the coming year.

[Aaron]

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Great question, I’d say your best bet is to start by talking to customers directly in a 1:1 setting. Making them feel seen is huge.

[Aaron]

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Love this call out @jenny – Perhaps Community is not included because it’s already so entrenched in Marketing Practices? Wishful thinking, we’re not there… yet 🙂

I’m excited to check out more on the CLG campus to go even deeper into the intersection of Community and Marketing. I’ve been in Support organizations for the last ~6 years and just recently rejoined the Marketing world, so I’ve got a lot to learn!

[Aaron]

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Love this thread, I might have to steal it as a discussion topic for my Community 😆

For me:

1. Complete a beautiful and C-suite ready Community strategy deck – this is proving to be a big challenge and one I am avoiding tackling right this moment to take a break and hang on campus ☕

2. Successfully partner with our Certification, Education, Documentation and Training Team (CEDT) – These experiences should all be connected to Community and customers should have one login to access all of them. This is definitely a “pipe dream” status project, but we want it to come to life in 2024, and to do that, we need to start now.

3. Get a handle on my relationship with work – This one is a bit personal and related to number one. Leading a large Community with multiple platform as a team of 1 is challenging. There’s a lot of in the weeds work to be done, but I need to be thinking strategically about making meaningful change for the future. Finding a way to balance both and make meaningful progress (and not feel like I’m half-assing two things) is challenging. I want to feel secure in my role while making meaningful progress. Easier said than done in today’s corporate climate.

Thanks for the prompt here @Wilder-at-Base !

[Aaron]

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Hey Jeff, late response!

It was most likely user error on my part trying to hyperlink or pasting in an existing hyperlink that Didn’t stick as it doesn’t look like we have hyperlinking yet!

Here’s the direct link: https://refer.procore.com/

[Aaron]

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Just followed and sent a connection request on LinkedIn @jim-lein !

Interested to see your articles come forth and learn more about customer story telling from you. We have an amazing customer stories team (of one!) that I need to invite to the campus.