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Luis González: Starting & scaling your advocacy program

Customer-Led Groove
Customer-Led Groove
Luis González: Starting & scaling your advocacy program
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Luis discusses how to approach starting and scaling a customer advocacy program.

Luis leads global customer advocacy at Alteryx, the home of the Innovator and Visionary programs. Luis’ vision for customer advocacy involves tapping into experiential marketing tactics which enable career-propelling opportunities. He also loves the thrill of building from scratch and delivering strategic measurement. His work within CMA began at SiriusDecisions/Forrester and has led him to become a Top 25 CMA influencer and award-winning customer advocacy practitioner.

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