A deep dive into the principles that shape and define every customer advocacy program, this course provides students an opportunity to learn and apply the basic tools and strategies of advocate recruitment and reference request fulfillment. Through a blended use of lecture, discussion, and hands-on class activities, the Introduction to Customer Advocacy course covers topics such as leveraging reference management systems to track and assess program performance, establishing processes for cross-functional collaboration to identify and recruit advocates, and refining communication strategies for a range of different customer audiences.
Intended audience: We recommend completing this course if you have 0-2 years of experience in customer advocacy.
ICCAP Exam Preparation: The topics covered in this course are designed to prepare students for the ICCAP I Certification exam.
Bonus Content: All students enrolled in Level 1 Online Training receive free access to Referential’s ICCAP Level 1 practice exam.