Podcasts from around the Web

After 30 years in marketing, Melissa Puls, CMO and SVP, Customer Success & Renewals at Ivanti, has seen it all: the highs, the lows, and the evolution of marketing itself. In this episode, she shares how she’s built her career around people-first leadership, purpose-driven strategy, and performance that actually moves the business forward. Melissa breaks down why B2B and B2C are outdated concepts, why it’s time to think “business-to-human,” and how aligning marketing, customer success, and renewals can transform growth. She also opens up about lessons learned from failure, how AI is reshaping efficiency and personalization, and why transparency and data-driven decisions are a CMO’s real superpowers. Whether you’re a rising marketing leader or a seasoned exec, this episode delivers practical insights on building teams, earning trust, and driving measurable impact across the entire customer lifecycle.

What if marketing didn’t just support company strategy, but shaped it from the start? 8x8 CMO Bruno Bertini breaks down how today’s marketing leaders can elevate their role through goal-driven alignment, end-to-end customer experience, and real-world applications of AI. Bruno shares his approach to building marketing-led OKRs, driving measurable outcomes like LTV and retention, and using AI to streamline enrichment, targeting, and creative production. It’s a must-listen for CMOs who want to operate as true business leaders and make marketing central to growth.

How do you thrive in private equity while maintaining local autonomy and driving growth? Meghann McNally, CMO of Wrench Group, shares her unique approach to leading marketing in a fast-growing, private equity-backed company. From scaling brand strategies in 27 markets across 14 states to navigating the challenges of a male-dominated industry, Meghann emphasizes the importance of hands-on leadership and data-driven decision-making. She also reveals how fostering curiosity, maintaining local connections, and balancing efficiency with personal touch have been key to Wrench Group’s success.

In this episode of the State of Customer Storytelling podcast, DailyPay Director of Client Advocacy Maria Braune shares how to truly listen to your customers and get the best testimonials possible.

In this episode of the State of Customer Storytelling podcast, Chief Outsiders Partner and CMO Jeff Loeb shares how to gather customer insights and share them with the rest of your team.

In this episode of the State of Customer Storytelling podcast, Airtable Customer Marketing Programs lead Valeria Gomez shares how to show love to your customers the way you want them to show love to your company.

Thank you to the folks at Sustain for providing the hosting account for CHAOSScast! CHAOSScast – Episode 126 On this episode of CHAOSScast, host Alice Sowerby introduces a special episode welcoming Leon Nunes as the new host for the CHAOSS Asia podcast. Leon shares his background in customer success, his work with CNCF, and hardware hacking, along with his role in growing the CHAOSS Asia chapter. Together, Alice and Leon talk about the current state of the Asia community, Leon’s curiosity-driven approach to podcast hosting, the stories he wants to surface from across Asia, and how listeners can get involved or pitch episode ideas. Hit download now to find out more! [00:00:35] Leon shares his background. [00:01:24] Leon explains his customer success role, supporting customers running software in production, and his many side interests. [00:02:48] We learn how Leon started with Raspberry Pi in college, building a motion triggered music stand, being inspired by GitHub badges, and shares a recent side project assembling RGB LED Christmas tree kits and gifting them to people. [00:05:52] How did Leon find CHAOSS? He traces his path into CHAOSS Asia via a friend doing lots of outreach, and his desire to join open source communities beyond just code contributions. He also helps maintain CHAOSS Asia’s LinkedIn and Twitter. [00:09:03] Alice asks what drew him to hosting a podcast. Leon shares his love of talking to people and using conversations to understand people. [00:10:48] Alice connects Leon’s curiosity and his love of talking with podcast hosting, and reviews CHAOSScast episode types. [00:11:51] What kind of stories does Leon want to tell from Asia? He wants to explore how other communities handle challenges like participation and growth and then apply those learnings to CHAOSS Asia. He suggests inviting active CHAOSS Asia contributors to share their experiences on the podcast. [00:13:55] Alice agrees on a more exploratory approach, using conversations with active members to both document and strengthen the Asia chapter. [00:14:48] Find out where you can contact Leon on the internet. Value Adds (Picks) of the week: [00:15:30] Alice’s pick is looking at a way to make Christmas crackers that are reusable.
[00:18:04] Leon’s pick is doing a lot dancing, like Lindy Hop, and his 3D printer. Panelist:

Alice Sowerby Guest:

Leon Nunes Links:

CHAOSS

CHAOSS Project X

CHAOSScast Podcast

CHAOSS YouTube

podcast@chaoss.community

Alice Sowerby LinkedIn

Leon Nunes Website

Leon Nunes LinkedIn

Leon Nunes X

CHAOSS Community Chapters

Most recent CHAOSS Asia Chapter meeting- November 13, 2025 (YouTube)

What are Christmas crackers? (YouTube)

Whiteys Lindy Hoppers - Hellzapoppin (YouTube)Support CHAOSScast

Thank you to the folks at Sustain for providing the hosting account for CHAOSSCast! CHAOSScast – Episode 125 In this final episode of the year from CHAOSScast, hosts Alice Sowerby and Harmony Elendu welcome members of the CHAOSS Board, Sean Goggins, Anita Ihuman, Georg Link, and Elizabeth Barron, for an in-depth discussion on the project's developments and future. They share their reflections on key events and trends in the open-source community over 2025. Topics include the impact of AI on open source, shifts in funding, community engagement, and the importance of psychological safety. The panelists also spotlight various CHAOSS working groups, including education, design, and technical writing, while sharing their wishes for the CHAOSS Project in 2026. Press download now! [00:00:49] The hosts and guests introduce themselves and their backgrounds. [00:02:28] Georg announces CHAOSScon in Brussels, Jan 29, 2026, Co-located with FOSDEM. [00:04:51] The guests talk about factors affecting OSS communities in 2025. [00:11:39] We hear where CHAOSS grew the most in 2025 such as regional chapters, global reach, CHAOSS Asia, with shout-outs to Divvya Mohan and Rowland Mosbergen, how metrics are being used, Design Working Group, accessibility, Practitioner Guides, and two new working groups. [00:19:45] The panel shares project and working groups they’re most proud of: Package Management, AI Alignment, Alice and Harmony for keeping CHAOSScast podcast active and alive, Paul and Peachtree Sound for editing the podcast and keeping episodes on track, Education Project, Practitioner Guides, and shared ownership of community growth. [00:28:55] What is some work that went under the radar in 2025? The guests talk about DEI Working Group, DEI Badging, Harmony and the Technical Writers Working Group, and AI’s impact on maintainers. [00:35:41] Georg and Sean have additional thoughts on AI identity and bots. Current tooling assumes human contributions, but AI agents and bots break those assumptions and there’s a need for better identity solutions and metrics that distinguish humans, bots, and multi-account actors. [00:39:33] Elizabeth would love people to give CHAOSS more feedback on engagement for newcomers to make onboarding smoother and encourages people to use the Education Project as a starting point. [00:42:07] Georg, Sean, and Anita talk about CHAOSS board priorities for 2025-2026. [00:45:25] Everyone shares their wishes for CHAOSS in 2026.

[00:48:52] If anyone has any ideas, topics, questions, and guests for future CHAOSS episodes please send us an email. Merry Christmas and Happy New Year! Panelists:

Alice Sowerby

Harmony Elendu Guests:

Sean Goggins

Anita Ihuman

Georg Link

Elizabeth Barron Links:

CHAOSS

CHAOSS Project X

CHAOSScast Podcast

CHAOSS YouTube

podcast@chaoss.community

Georg Link Website

Harmony Elendu X

Alice Sowerby LinkedIn

Sean Goggins X

Elizabeth Barron X

Anita Ihuman GitHub

CHAOSScon 2026 Brussles, Belgium

FOSDEM 2026

CHAOSS Education Project

CHAOSS Onboarding Courses-GitHub

CHAOSS Practitioner Guides

First Person Project White Paper

The Road Ahead For Identity Management In Open Source: Humans, Bots, AI Agents-And The Future Of Attribution by Diane Mueller (Bitergia)

CHAOSScast Podcast-Episode 121: Package Metadata Working Group with Andrew Nesbitt and Damián Vicino CHAOSScast Podcast-Episode 100: Celebrating 100 episodes of CHAOSScast

CHAOSScast Podcast-Episode 76: CHAOSS Goals for 2024 and Beyond

CHAOSScast Podcast-Episode 71: What’s New in CHAOSS: Podcast Reboot Episode

CHAOSScast Podcast-Episode 49: CHAOSS Community Year 2021 in Review

CHAOSScast Podcast-Episode 1: Hello, World!

Peachtree SoundSpecial Guest: Anita ihuman.Support CHAOSScast

Thank you to the folks at Sustain for providing the hosting account for CHAOSSCast! CHAOSScast – Episode 124 This episode of CHAOSScast kicks off a new Practitioner Guide series focused on “Building Diverse Leadership” in open source communities. Harmony Elendu hosts with co-host Georg Link and guests Dawn Foster and Peculiar Umeh, exploring why diverse leadership matters, how CHAOSS’ practitioner guides turn “walls of metrics” into practical action, and how three specific metrics: Board/Council Diversity, Sponsorship, and Inclusive Leadership, can help projects become more welcoming, representative, and sustainable. Hit download now to hear more! [00:00:35] Dawn, Peculiar, Georg, and Harmony share their backgrounds. [00:02:57] Dawn gives us an overview of the Practitioner Guide series and emphasizes that the guides focus on how to improve projects using metrics, not just on measuring. [00:05:13] Georg asks Peculiar what inspired her to write the “Getting Started with Building Diverse Leadership” guide. She describes working on CHAOSS metrics templates and wanting to help non-data science people use them. [00:08:09] Harmony connects the topic to broader industry conversations on diversity and inclusion. Peculiar explains that diverse leadership brings different perspectives, experiences, and voices into decision making and uses CHAOSS as an example. [00:10:30] Dawn expands on how seeing leaders “who look like you” motivates people to participate and aspire to leadership. [00:11:28] Georg talks about diversity as social justice and explains benefits for the projects: resilience, innovation, and better products for diverse users. [00:14:25] Peculiar shares the three metrics and why there were chosen. Dawn adds that guides are designed to change projects, not just describe them. [00:18:09] Georg notes Board/Council Diversity is the most intuitive to measure and Dawn cautions that many aspects of identity are invisible and the guide recommends surveys to ask community members whether they feel represented and heard. [00:21:03] Georg explains sponsorship vs. mentorship. Peculiar shares her own experience of being advocated for and supported in open source. Dawn tells the story of Danese Cooper sponsoring her showing how sponsorship accelerates careers. [00:25:27] Georg explains Inclusive Leadership as the governance scaffolding and Peculiar describes what the guide offers. [00:27:50] Harmony asks how they can implement the guide and monitor progress. Peculiar highlights some implementation steps and Dawn re-emphasizes using recurring surveys as monitoring tools.

[00:33:27] Dawn notes that every practitioner guide includes a Cautions and Considerations section, and Georg reminds us that interpersonal relationships are crucial for understanding how people experience the community. Value Adds (Picks) of the week: [00:35:25] Harmony’s pick is n8n and automations.
[00:36:10] Georg’s pick is looking forward to the holidays with his family.
[00:37:54] Dawn’s pick is watching chunky squirrels play outside her window.
[00:38:24] Peculiar’s pick is taking time to rest.
Panelists:

Harmony Elendu

Georg Link Guests:

Dawn Foster

Peculiar Umeh Links:

CHAOSS

CHAOSS Project X

CHAOSScast Podcast

CHAOSS YouTube

podcast@chaoss.community

Georg Link Website

Harmony Elendu X

Dawn Foster X

Peculiar Umeh LinkedIn

CHAOSS Practitioner Guide: Getting Started with Building Diverse Leadership

About the CHAOSS Practitioner Guides

The Linux Foundation Report -Diversity, Equity, and Inclusion in Open Source

The Linux Foundation-Decentralized innovation. Built on trust.

Inclusive Leadership: Effecting change: Introduction | OpenLearn-Open University

CHAOSS Data Use Awareness Recommendation: Privacy and Ethics

n8n

Previous Practitioner Guide Episodes:

Episode 85: Introducing CHAOSS Practitioner Guides: #1 Responsiveness

Episode 88: Practitioner Guides: #2 Contributor Sustainability

Episode 89: Practitioner Guides : #3 Organizational Participation

Episode 97: Practitioner Guides: #4 Security

Episode 120: Practitioner Guides: #5 Demonstrating Organizational Value

Episode 123: Practitioner Guides: #6 Sunsetting an Open Source ProjectSpecial Guest: Peculiar Umeh.Support CHAOSScast

Jason Cohen is a four-time founder (including two unicorns, one being WP Engine) and an investor in over 60 startups, and has been sharing his lessons on company building at A Smart Bear for nearly 20 years. In this episode, Jason shares his methodical five-step framework for diagnosing stalled growth—a problem that faces almost every team.We discuss:1. Jason’s five-step framework: logo retention, pricing, NRR, marketing channels, target market2. A small tweak that’ll double response rates on your cancellation surveys3. Why “it’s too expensive” is almost never the real reason customers cancel4. The “elephant curve” of growth5. How repositioning the same product can increase revenue 8x6. When to reconsider if growth is even the right goal for your business—Brought to you by:10Web—Vibe coding platform as an APIStrella—The AI-powered customer research platformBrex—The banking solution for startups—Episode transcript: https://www.lennysnewsletter.com/p/why-your-product-stopped-growing—Archive of all Lenny's Podcast transcripts: https://www.dropbox.com/scl/fo/yxi4s2w998p1gvtpu4193/AMdNPR8AOw0lMklwtnC0TrQ?rlkey=j06x0nipoti519e0xgm23zsn9&st=ahz0fj11&dl=0—Where to find Jason Cohen:• Preorder Jason’s book: https://preorder.hiddenmultipliers.com/• X: https://x.com/asmartbear• LinkedIn: https://www.linkedin.com/in/jasoncohen• Blog: https://longform.asmartbear.com• Website: https://wpengine.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Jason Cohen(05:19) Jason’s writing journey(08:25) Questions to ask when your product stops growing(18:17) Getting real customer feedback(20:27) Analyzing cancellation reasons(26:54) Onboarding and activation(29:35) Quick summary(35:46) Revisiting pricing strategies(41:46) Positioning strategies(47:52) Why pricing is inseparable from your strategy(52:06) The importance of net revenue retention (NRR)(01:00:25) Asking whether or not this is good for the customer(01:04:34) Leveraging existing customers(01:06:42) Are your acquisition channels saturated? The “elephant curve”(1:09:41) Why all marketing channels eventually decline(01:12:04) Direct vs. indirect marketing channels(1:13:36) Getting creative with new channels(01:19:04) Do you actually need to grow?(01:25:57) Deciding when to quit(01:29:27) Book announcement(01:33:21) AI corner(01:34:35) Contrarian corner(01:37:43) Lightning round and final thoughts—Referenced:• Tyler Cowen’s website: https://tylercowen.com• How to Perform a Customer Churn Analysis (and Why You Should): https://www.groovehq.com/blog/learn-from-customer-churn• Linear: https://linear.app• Jira: https://www.atlassian.com/software/jira• Patrick Campbell’s post on X about pricing: https://x.com/Patticus/status/1702313260547006942• The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher): https://www.lennysnewsletter.com/p/the-art-and-science-of-pricing-madhavan• Pricing your AI product: Lessons from 400+ companies and 50 unicorns | Madhavan Ramanujam: https://www.lennysnewsletter.com/p/pricing-and-scaling-your-ai-product-madhavan-ramanujam• Pricing your SaaS product: https://www.lennysnewsletter.com/p/saas-pricing-strategy• M&A, competition, pricing, and investing | Julia Schottenstein (dbt Labs): https://www.lennysnewsletter.com/p/m-and-a-competition-pricing-and-investing• “Sell the alpha, not the feature”: The enterprise sales playbook for $1M to $10M ARR | Jen Abel: https://www.lennysnewsletter.com/p/the-enterprise-sales-playbook-1m-to-10m-arr• Buffer: https://buffer.com• AG1: https://drinkag1.com• How to find hidden growth opportunities in your product | Albert Cheng (Duolingo, Grammarly, Chess.com): https://www.lennysnewsletter.com/p/how-to-find-hidden-growth-opportunities-albert-cheng• How Duolingo reignited user growth: https://www.lennysnewsletter.com/p/how-duolingo-reignited-user-growth• The Elephant in the room: The myth of exponential hypergrowth: https://longform.asmartbear.com/exponential-growth• HubSpot: https://www.hubspot.com• Zigging vs. zagging: How HubSpot built a $30B company | Dharmesh Shah (co-founder/CTO): https://www.lennysnewsletter.com/p/lessons-from-30-years-of-building• Adjacency Matrix: How to expand after PMF: https://longform.asmartbear.com/adjacency/• Ecosystem is the next big growth channel: https://www.lennysnewsletter.com/p/ecosystem-is-the-next-big-growth• ChatGPT apps are about to be the next big distribution channel: Here’s how to build one: https://www.lennysnewsletter.com/p/chatgpt-apps-are-about-to-be-the• 10 contrarian leadership truths every leader needs to hear | Matt MacInnis (Rippling): https://www.lennysnewsletter.com/p/10-contrarian-leadership-truths• Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, prioritizes intuition, and builds toward a 100-year vision | Archie Abrams (VP Product, Head of Growth at Shopify): https://www.lennysnewsletter.com/p/shopifys-growth-archie-abrams• Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market: https://www.lennysnewsletter.com/p/geoffrey-moore-on-finding-your-beachhead• ER on Prime Video: https://www.amazon.com/ER-Season-1/dp/B0FWK5WJQ4• The Pitt on Prime Video: https://www.amazon.com/The-Pitt-Season-1/dp/B0DNRR8QWD• Wispr Flow: https://wisprflow.ai• Anker: https://www.anker.com—Recommended books:• Will: https://www.amazon.com/Will-Smith/dp/1984877925• Monetizing Innovation: How Smart Companies Design the Product Around the Price: https://www.amazon.com/Monetizing-Innovation-Companies-Design-Product/dp/1119240867• Hidden Multipliers: Small Things That Accelerate Growth: https://preorder.hiddenmultipliers.com• On Writing Well: The Essential Guide to Mastering Nonfiction Writing and Effective Communication: https://www.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548• Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream: https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed.

To hear more, visit www.lennysnewsletter.com

Zevi Arnovitz is a product manager at Meta with no technical background who has figured out how to build and ship real products using AI. His engineering team at Meta asks him to teach them how he does what he does. In this episode, Zevi breaks down his complete AI workflow that allows non-technical people to build sophisticated products with Cursor.We discuss:1. The complete AI workflow that lets non-technical people build real products in Cursor2. How to use multiple AI models for different tasks (Claude for planning, Gemini for UI)3. Using slash commands to automate prompts4. Zevi’s “peer review” technique, which uses different AI models to review each other’s code5. Why this might be the best time to be a junior in tech, despite the challenging job market6. How Zevi used AI to prepare for his Meta PM interviews—Brought to you by:10Web—Vibe coding platform as an APIDX—The developer intelligence platform designed by leading researchersFramer—Build better websites faster—Episode transcript: https://www.lennysnewsletter.com/p/the-non-technical-pms-guide-to-building-with-cursor—Archive of all Lenny's Podcast transcripts:https://www.dropbox.com/scl/fo/yxi4s2w998p1gvtpu4193/AMdNPR8AOw0lMklwtnC0TrQ?rlkey=j06x0nipoti519e0xgm23zsn9&st=ahz0fj11&dl=0—Where to find Zevi Arnovitz• X: https://x.com/ArnovitzZevi• LinkedIn: https://www.linkedin.com/in/zev-arnovitz• Website: https://zeviarnovitz.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Zevi Arnovitz(04:48) Zevi’s background and journey into AI(07:41) Overview of Zevi’s AI workflow(14:41) Screenshare: Exploring Zevi’s workflow in detail(17:18) Building a feature live: StudyMate app(30:52) Executing the plan with Cursor(38:32) Using multiple AI models for code review(40:40) Personifying AI models(43:37) Peer review process(45:40) The importance of postmortems(51:05) Integrating AI in large companies(53:42) How AI has impacted the PM role(57:02) How to improve AI outputs(58:15) AI-assisted job interviews(01:02:57) Failure corner(01:06:20) Lightning round and final thoughts—Referenced:• Becoming a super IC: Lessons from 12 years as a PM individual contributor | Tal Raviv (Product Lead at Riverside): https://www.lennysnewsletter.com/p/the-super-ic-pm-tal-raviv• Wix: https://www.wix.com• Building AI Apps: From Idea to Viral in 30 Days: https://www.youtube.com/watch?v=j2w4y7pDi8w• Riley Brown on YouTube: https://www.youtube.com/channel/UCMcoud_ZW7cfxeIugBflSBw• Greg Isenberg on YouTube: https://www.youtube.com/@GregIsenberg• Bolt: https://bolt.new• Inside Bolt: From near-death to ~$40m ARR in 5 months—one of the fastest-growing products in history | Eric Simons (founder and CEO of StackBlitz): https://www.lennysnewsletter.com/p/inside-bolt-eric-simons• Lovable: https://lovable.dev• Building Lovable: $10M ARR in 60 days with 15 people | Anton Osika (co-founder and CEO): https://www.lennysnewsletter.com/p/building-lovable-anton-osika• StudyMate: https://studymate.live• Dibur2text: https://dibur2text.app• Claude: https://claude.ai• Everyone should be using Claude Code more: https://www.lennysnewsletter.com/p/everyone-should-be-using-claude-code• Bun: https://bun.com• Zustand: https://zustand.docs.pmnd.rs/getting-started/introduction• Cursor: https://cursor.com• The rise of Cursor: The $300M ARR AI tool that engineers can’t stop using | Michael Truell (co-founder and CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell• Wispr Flow: https://wisprflow.ai• Linear: https://linear.app• Linear’s secret to building beloved B2B products | Nan Yu (Head of Product): https://www.lennysnewsletter.com/p/linears-secret-to-building-beloved-b2b-products-nan-yu• Cursor Composer: https://cursor.com/blog/composer• Replit: https://replit.com• Behind the product: Replit | Amjad Masad (co-founder and CEO): https://www.lennysnewsletter.com/p/behind-the-product-replit-amjad-masad• Base44: https://base44.com• Solo founder, $80M exit, 6 months: The Base44 bootstrapped startup success story | Maor Shlomo: https://www.lennysnewsletter.com/p/the-base44-bootstrapped-startup-success-story-maor-shlomo• v0: https://v0.app• Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder & CEO of Vercel, creators of v0 and Next.js): https://www.lennysnewsletter.com/p/everyones-an-engineer-now-guillermo-rauch• Cursor Browser mode: https://cursor.com/docs/agent/browser• Google Antigravity: https://antigravity.google• Grok: https://grok.com• Zapier: https://zapier.com• Airtable: https://www.airtable.com• Build Your Personal PM Productivity System & AI Copilot: https://maven.com/tal-raviv/product-manager-productivity-system• The definitive guide to mastering analytical thinking interviews: https://www.lennysnewsletter.com/p/the-definitive-guide-to-mastering-f81• AI tools are overdelivering: results from our large-scale AI productivity survey: https://www.lennysnewsletter.com/p/ai-tools-are-overdelivering-results-c08• Yaara Asaf on LinkedIn: https://www.linkedin.com/in/yaarasaf• The Pitt on Prime Video: https://www.amazon.com/The-Pitt-Season-1/dp/B0DNRR8QWD• Severance on AppleTV+: https://tv.apple.com/us/show/severance/umc.cmc.1srk2goyh2q2zdxcx605w8vtx• Loom: https://www.loom.com• Cap: https://cap.so• Supercut: https://supercut.ai...References continued at: https://www.lennysnewsletter.com/p/the-non-technical-pms-guide-to-building-with-cursor—Recommended books:• The Fountainhead: https://www.amazon.com/Fountainhead-Ayn-Rand/dp/0451191153• Shoe Dog: A Memoir by the Creator of Nike: https://www.amazon.com/Shoe-Dog-Memoir-Creator-Nike/dp/1501135910• Mindset: The New Psychology of Success: https://www.amazon.com/Mindset-Psychology-Carol-S-Dweck/dp/0345472322—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed.

To hear more, visit www.lennysnewsletter.com

Sam Lessin is a partner at Slow Ventures, a former VP of Product at Facebook, and a two-time founder who’s now teaching etiquette to Silicon Valley’s founders. In this unconventional episode, Sam explains why proper etiquette has become a vital skill for founders in 2026—especially as technology becomes more central to society and trust becomes harder to build. His etiquette book and courses have become surprisingly popular, teaching founders how to “show up in a room with a low heart rate” and quickly build trust.We discuss:1. Why etiquette matters2. Sam’s framework for showing up confidently, with a low heart rate, in any room3. How to navigate introductions, small talk, meetings, and meals like a pro4. Simple hacks for remembering names and handling awkward social situations5. 30+ specific etiquette tips—Brought to you by:10Web—Vibe-coding platform as an APIDX—The developer intelligence platform designed by leading researchersWorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUs—Episode transcript: https://www.lennysnewsletter.com/p/silicon-valleys-missing-etiquette-playbook—Archive of all Lenny's Podcast transcripts:https://www.dropbox.com/scl/fo/yxi4s2w998p1gvtpu4193/AMdNPR8AOw0lMklwtnC0TrQ?rlkey=j06x0nipoti519e0xgm23zsn9&st=ahz0fj11&dl=0—Where to find Sam Lessin:• X: https://x.com/lessin• LinkedIn: https://www.linkedin.com/in/wlessin• Website: https://www.wlessin.com• Podcast: https://moreorlesspod.com• Lettermeme: https://lettermeme.com/lessin—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Sam’s background(04:18) The role of etiquette in business success(09:30) Introductions and entering a room(16:20) Engaging conversations and building relationships(23:55) Hygiene and dress code essentials(33:42) Dining etiquette(37:15) Tipping etiquette(41:36) The “B&D trick”(43:05) Humor in social settings(45:18) Self-deprecating humor(47:42) Winding down conversations(49:20) Scheduling etiquette(55:23) Communication and email etiquette(01:02:28) Meeting etiquette tips(01:04:03) Virtual meeting best practices(01:05:15) The importance of cleaning up after yourself(01:05:58) Exiting and follow-up etiquette(01:07:24) Final thoughts(01:09:20) AI corner(01:11:13) Contrarian corner(01:16:25) Lightning round—Referenced:• Y Combinator: https://www.ycombinator.com• Kleiner Perkins: https://www.kleinerperkins.com• “Lose Yourself” by Eminem on Spotify: https://open.spotify.com/track/7MJQ9Nfxzh8LPZ9e9u68Fq• Alison Gopnik on Childhood Learning, AI as a Cultural Technology, and Rethinking Nature vs. Nurture: https://conversationswithtyler.com/episodes/alison-gopnik• Garry Tan on LinkedIn: https://www.linkedin.com/in/garrytan• Bain & Company: https://www.bain.com• Evernote: https://evernote.com• Calendly: https://calendly.com• Morning Brew: https://www.morningbrew.com• Cursor: https://cursor.com• The rise of Cursor: The $300M ARR AI tool that engineers can’t stop using | Michael Truell (co-founder and CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell• DigitalOcean: https://www.digitalocean.com• Cloudflare: https://www.cloudflare.com• SpaceX: https://www.spacex.com• Marc Andreessen on X: https://x.com/pmarca• Landman on Prime Video: https://www.amazon.com/Landman-Season-1/dp/B0D4D8RTMD• Dave Morin on X: https://x.com/davemorin—Recommended books:• Modern Etiquette in Technology, Finance, Society, and at Home: A Slow Ventures Handbook: https://www.amazon.com/Modern-Etiquette-Technology-Finance-Society-ebook/dp/B0G4HSKSY5• Life, the Universe and Everything: https://www.amazon.com/Universe-Everything-Hitchhikers-Guide-Galaxy-ebook/dp/B001ODEQ7A• The Ancient City: A Study on the Religion, Laws, and Institutions of Greece and Rome: https://www.amazon.com/Ancient-City-Religion-Institutions-Greece/dp/0801823048• Man’s Search for Meaning: https://www.amazon.com/Mans-Search-Meaning-Viktor-Frankl-ebook/dp/B009U9S6FI• Area 51: An Uncensored History of America’s Top Secret Military Base: https://www.amazon.com/Area-51-Uncensored-Americas-Military-ebook/dp/B004THU68Q• The Lessons of History: https://www.amazon.com/Lessons-History-Will-Durant/dp/143914995X• The Fish That Ate the Whale: The Life and Times of America’s Banana King: https://www.amazon.com/Fish-That-Ate-Whale-Americas/dp/1250033314• The Last Kings of Shanghai: The Rival Jewish Dynasties That Helped Create Modern China: https://www.amazon.com/Last-Kings-Shanghai-Jewish-Dynasties/dp/0735224439—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed.

To hear more, visit www.lennysnewsletter.com

What happens when your referral program participants are literally trained to find holes in systems? How do you protect your program without making it so complicated that nobody wants to use it? To explore this, we welcome Mariana Doncel to The Advocacy Channel. Mariana leads B2C product marketing at Hack the Box, a cybersecurity training platform where users learn ethical hacking through hands-on challenges. When your customers spend their days breaking into systems for fun, you learn pretty quickly what actually works for fraud prevention. In this episode, Mariana and host Will Fraser get into the reality of protecting your referral program from abuse. Spoiler: it's not about building an airtight system with rules for every scenario. Mariana shares the pragmatic approach Hack the Box has taken, focusing on damage control and smart incentive design rather than trying to prevent every possible exploit. In this episode, Mariana walks us through: Why trying to close every possible loophole often backfires by making your program too complex for legitimate users The "accept and mitigate" approach: acknowledging that some people will try to game the system while capping your exposure How tying rewards to actual monetary actions creates natural fraud deterrence Setting per-person limits so even if someone does find a workaround, the damage is contained Thinking about fraud prevention as risk analysis rather than absolute protection How to balance moving fast with protecting your program from abuse Mariana also shares how this mindset extends beyond referral programs to everything her marketing team puts out at Hack the Box, where every campaign has to account for users who will look for alternative interpretations. Connect with Mariana on LinkedIn: https://www.linkedin.com/in/marianadoncel/  Connect with us:  Get more customer marketing insights and strategies at impact.com/blog/  Connect with host Will on LinkedIn: www.linkedin.com/in/wifraser/   Have a question? Suggestion? Email us at advocacychannel@impact.com   Loving this show? Explore impact.com's other podcasts packed with insights: The Partnership Economy The Publisher's Playbook

Want to build a customer advisory board that actually drives business value? Struggling to figure out where to start or how to prove the ROI? To help, we welcome Cate Vanasse to The Advocacy Channel. Cate leads customer marketing at TalkDesk, where her team's mission is "igniting raving fans, driving growth, and building customers for life."  With extensive experience building and scaling customer advisory boards across multiple companies, Cate shares her practical framework for creating CABs that strengthen relationships, influence revenue, and create real brand advocates. In this episode, Cate walks us through: How to identify the right CAB members by balancing ideal account logos with the right human personalities in the room The art of balancing "give vs get" so it doesn't feel transactional Why in-person meetings matter for executive CABs versus when virtual works better for technical advisory boards Cate also shares insights from TalkDesk's CX Innovators Awards program, including how industry recognition has helped customers get promoted and secure internal resources.  Her closing advice? The best customer marketing programs don't start with a spreadsheet. They start with empathy. Connect with Cate on LinkedIn: https://www.linkedin.com/in/catevanasse/  Connect with us:  Get more customer marketing insights and strategies at impact.com/blog/  Connect with host Will on LinkedIn: http://www.linkedin.com/in/wifraser/  Have a question? Suggestion? Email us at advocacychannel@impact.com  Loving this show? Explore impact.com's other podcasts packed with insights: The Partnership Economy The Publisher's Playbook  

Want your referral program to succeed?  Start with the foundation first. Make sure your product infrastructure is solid and can handle growth before you launch. In this episode, we're excited to welcome Ashley Stead, Director, Growth Product at Nesto Group, a leading Canadian tech company building the mortgage ecosystem of the future. With over 15 years of experience spanning product management, UX research, marketing, and operations, Ashley brings a unique full-stack perspective to customer marketing and advocacy initiatives. In this episode, Ashley and our host Will Fraser dive into what it means to think about advocacy as infrastructure rather than one-off campaigns. Ashley shares her framework for creating product-led advocacy programs that integrate seamlessly into the customer journey.  From understanding the "micro-yeses" approach to breaking down complex customer paths, to navigating build vs. buy decisions and fostering collaboration between marketing and development teams, this conversation is packed with practical insights. In this episode, you'll discover: How to map customer journeys and identify the right moments for advocacy messaging without competing with other business priorities.  The framework for deciding when to build custom solutions versus buying existing platforms, and how to create hybrid approaches.  Strategies for empowering marketing teams to move quickly while keeping technical infrastructure robust and scalable.  The importance of breaking down big conversions into micro-yeses and understanding the data behind each step.  How to use AI tools and prompts to become more full-stack in your marketing role, even without technical resources. Listen to this episode to hear more about how infrastructure thinking can transform your advocacy programs and help you avoid the common mistakes marketers make with referral programs.  Connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashley-stead/ AI prompt from Ashley: The Advocacy Channel | Season 2 Episode 9 AI Prompt Connect with us:  Get more customer marketing insights and strategies at impact.com/blog/  Connect with host Will on LinkedIn: http://www.linkedin.com/in/wifraser/  Have a question? Suggestion? Email us at advocacychannel@impact.com  Loving this show? Explore impact.com's other podcasts packed with insights: The Partnership Economy The Publisher's Playbook