• Barbara

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    February 13, 2023 at 11:11 am
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    Advocate Marketing – Strategies for building buzz, leveraging customer satisfaction, and creating relationships. By Barbara Thomas and published by Pearson publishing.

    Fanocracy by David Meerman Scott

    Hit Refresh by Satya Nadella.

  • Preston

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    March 8, 2023 at 11:00 am
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    Dare To Lead by Brené Brown – takes all the great knowledge and her other books and drops them into a leadership perspective by talking about how to lead with vulnerability and empathy.

    The Five Dysfunctions of a Team by Patrick Lencioni – great for new and existing leaders to understand how to build teams by focusing on fostering strong relationships and culture.

    Essentialism by Greg McKeown – I’m halfway through listening to it on Audible now, and it’s already given me some great tips and strategies on how to prioritize what’s critical now versus later to avoid over-committing and fatiguing myself and my team.

    • Jeph

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      March 8, 2023 at 1:24 pm
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      This is actually such useful information @Preston

    • Professor Wilder

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      March 8, 2023 at 6:02 pm
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      Great list. I did not know about Essentialism. Will add it to my reading list.

  • Nicholas

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    February 17, 2023 at 11:43 am
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    • Professor Wilder

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      February 17, 2023 at 1:25 pm
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      Thanks for sharing with ‘The Campus’

  • Anna

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    March 6, 2023 at 8:34 am
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    “From the Horse’s Mouth” – It’s free too!

    https://www.slapfive.com/ebook/

    • Professor Wilder

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      March 6, 2023 at 9:37 am
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      Thanks for sharing!

  • Rich

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    March 9, 2023 at 12:27 am
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    Three I’m reading right now:

    * Human-Centered Communication: A Business Case Against Digital Pollution by Ethan Beute and Stephen Pacinelli. Useful guide to earn attention, build trust, create enagement, strengthen relationships, and grow revenue by putting HUMANS first; Ethan was a presenter at our meetup recently: Why Video Messages Aren’t About Video https://youtu.be/i9wcqKtMVhk

    * The Business of Belonging: How to Make Community Your Competitive Advantage by David Spinks. The CMX co-founder maps out the route to a successful community with real-world examples; interesting insights on the psychology of communities.

    * Belonging to the Brand: Why Community is the Last Great Marketing Strategy by Mark Schaefer. Includes some iteresting takes on Web3 and communities of the future.

    • This reply was modified 3 months ago by  Rich. Reason: (removed YT link as I don't want the YT thumbnail cluttering the post)

  • Professor Wilder

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    March 9, 2023 at 8:00 am
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    The only one I haven’t read is Human Centered Communication. It’s a good time in my life to read that (not just for work stuff). Will explain the next time we speak.

    • Rich

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      March 9, 2023 at 10:59 am
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      Cool. You can get a free digital version of the book here https://bombbomb.com/freebook/

      Full disclosure: I am not a customer and have only traded BombBomb video emails with Ethan; we had some meetings after he presented to our meetup. Nice thing is while the book is video-centric, the concepts & models apply to any content type/format/channel (and there’s no overt nor covert product pitch); the authors smartly consolidate takes from a dozen industry experts (did you know Dan Tyre at HubSpot?).

      • Professor Wilder

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        March 9, 2023 at 3:07 pm
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        Full – Disclosure recceived!