What 3 books do you recommend?

[Barbara]

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Advocate Marketing – Strategies for building buzz, leveraging customer satisfaction, and creating relationships. By Barbara Thomas and published by Pearson publishing.

Fanocracy by David Meerman Scott

Hit Refresh by Satya Nadella.

[Professor Wilder]

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Thank you for sharing @professor-bt – others?

[Preston]

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Dare To Lead by Brené Brown – takes all the great knowledge and her other books and drops them into a leadership perspective by talking about how to lead with vulnerability and empathy.

The Five Dysfunctions of a Team by Patrick Lencioni – great for new and existing leaders to understand how to build teams by focusing on fostering strong relationships and culture.

Essentialism by Greg McKeown – I’m halfway through listening to it on Audible now, and it’s already given me some great tips and strategies on how to prioritize what’s critical now versus later to avoid over-committing and fatiguing myself and my team.

[Jeph]

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This is actually such useful information @Preston

[Professor Wilder]

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Great list. I did not know about Essentialism. Will add it to my reading list.

[Nicholas]

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https://en.wikipedia.org/wiki/Here_Comes_Everybody_(book)

https://en.wikipedia.org/wiki/Down_and_Out_in_the_Magic_Kingdom

https://en.wikipedia.org/wiki/Snow_Crash

The last two are fiction, but have a prophetic view of the future.

[Professor Wilder]

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Thanks for sharing with ‘The Campus’

[Anna]

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“From the Horse’s Mouth” – It’s free too!

https://www.slapfive.com/ebook/

[Professor Wilder]

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Thanks for sharing!

[Rich]

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Three I’m reading right now:

* Human-Centered Communication: A Business Case Against Digital Pollution by Ethan Beute and Stephen Pacinelli. Useful guide to earn attention, build trust, create enagement, strengthen relationships, and grow revenue by putting HUMANS first; Ethan was a presenter at our meetup recently: Why Video Messages Aren’t About Video https://youtu.be/i9wcqKtMVhk

* The Business of Belonging: How to Make Community Your Competitive Advantage by David Spinks. The CMX co-founder maps out the route to a successful community with real-world examples; interesting insights on the psychology of communities.

* Belonging to the Brand: Why Community is the Last Great Marketing Strategy by Mark Schaefer. Includes some iteresting takes on Web3 and communities of the future.

• This reply was modified 9 months ago by  Rich. Reason: (removed YT link as I don't want the YT thumbnail cluttering the post)

[Professor Wilder]

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The only one I haven’t read is Human Centered Communication. It’s a good time in my life to read that (not just for work stuff). Will explain the next time we speak.

[Rich]

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Cool. You can get a free digital version of the book here https://bombbomb.com/freebook/

Full disclosure: I am not a customer and have only traded BombBomb video emails with Ethan; we had some meetings after he presented to our meetup. Nice thing is while the book is video-centric, the concepts & models apply to any content type/format/channel (and there’s no overt nor covert product pitch); the authors smartly consolidate takes from a dozen industry experts (did you know Dan Tyre at HubSpot?).

[Professor Wilder]

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Full – Disclosure recceived!