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Tagged: bibliography, Books, professional development
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What 3 books do you recommend?
Posted by Professor Wilder on February 13, 2023 at 9:24 am::Wanted to identify books to add to the CLG Campus Library,
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This discussion was modified 9 months, 4 weeks ago by
Professor Wilder.
Professor Wilder replied 9 months ago 7 Members · 13 Replies -
This discussion was modified 9 months, 4 weeks ago by
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13 Replies
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271 Points
::Advocate Marketing – Strategies for building buzz, leveraging customer satisfaction, and creating relationships. By Barbara Thomas and published by Pearson publishing.
Fanocracy by David Meerman Scott
Hit Refresh by Satya Nadella.
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4344 Points
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260 Points
::Dare To Lead by Brené Brown – takes all the great knowledge and her other books and drops them into a leadership perspective by talking about how to lead with vulnerability and empathy.
The Five Dysfunctions of a Team by Patrick Lencioni – great for new and existing leaders to understand how to build teams by focusing on fostering strong relationships and culture.
Essentialism by Greg McKeown – I’m halfway through listening to it on Audible now, and it’s already given me some great tips and strategies on how to prioritize what’s critical now versus later to avoid over-committing and fatiguing myself and my team.
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4344 Points
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887 Points
::https://en.wikipedia.org/wiki/Here_Comes_Everybody_(book)
https://en.wikipedia.org/wiki/Down_and_Out_in_the_Magic_Kingdom
https://en.wikipedia.org/wiki/Snow_Crash
The last two are fiction, but have a prophetic view of the future.
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4344 Points
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851 Points
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604 Points
::Three I’m reading right now:
* Human-Centered Communication: A Business Case Against Digital Pollution by Ethan Beute and Stephen Pacinelli. Useful guide to earn attention, build trust, create enagement, strengthen relationships, and grow revenue by putting HUMANS first; Ethan was a presenter at our meetup recently: Why Video Messages Aren’t About Video https://youtu.be/i9wcqKtMVhk
* The Business of Belonging: How to Make Community Your Competitive Advantage by David Spinks. The CMX co-founder maps out the route to a successful community with real-world examples; interesting insights on the psychology of communities.
* Belonging to the Brand: Why Community is the Last Great Marketing Strategy by Mark Schaefer. Includes some iteresting takes on Web3 and communities of the future.
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This reply was modified 9 months ago by
Rich. Reason: (removed YT link as I don't want the YT thumbnail cluttering the post)
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This reply was modified 9 months ago by
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4344 Points
::The only one I haven’t read is Human Centered Communication. It’s a good time in my life to read that (not just for work stuff). Will explain the next time we speak.
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604 Points
::Cool. You can get a free digital version of the book here https://bombbomb.com/freebook/
Full disclosure: I am not a customer and have only traded BombBomb video emails with Ethan; we had some meetings after he presented to our meetup. Nice thing is while the book is video-centric, the concepts & models apply to any content type/format/channel (and there’s no overt nor covert product pitch); the authors smartly consolidate takes from a dozen industry experts (did you know Dan Tyre at HubSpot?).
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4344 Points
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