Customer Advocacy Onboarding – Official vs Non-official ProcessHelpfulUp0
Hi there. I am part of my company’s Global Customer Advocacy team and as part of our current onboarding process, we have an official agreement form that our customers fill out and sign which specifies what level of engagement they are open to having with the program. I know there are some companies that take a more in-formal approach, as official forms can sometimes deter customers from joining (understandably so), so I am curious if anyone is able to share their knowledge and experience with this, as well as any additional insight into what processes have worked in the past.
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