[Preston]

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Dare To Lead by Brené Brown – takes all the great knowledge and her other books and drops them into a leadership perspective by talking about how to lead with vulnerability and empathy.

The Five Dysfunctions of a Team by Patrick Lencioni – great for new and existing leaders to understand how to build teams by focusing on fostering strong relationships and culture.

Essentialism by Greg McKeown – I’m halfway through listening to it on Audible now, and it’s already given me some great tips and strategies on how to prioritize what’s critical now versus later to avoid over-committing and fatiguing myself and my team.

[Preston]

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Hi Anna! Definitely check with your legal team to see if there’s an annual gifting spend limit both on an account & contact level, as well as a $ value cap for each reward/gift.

Also be sure you’re considering & tracking which advocates are Private vs. Public Sector, since there are even more stringent limitations for Pub Sec customers.

[Preston]

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Hi Anna,

I think simply asking your advocates what their preferences are (e.g. communication types, event styles, rewards, etc.) as part of your community on-boarding/profile setup can help you get a sense of how to tailor experiences for them.

My focus is within the Americas, and I will note the recent law in Canada/Quebec “An Act Respecting French”: https://www.cbc.ca/news/canada/montreal/bill-96-explained-1.6460764

Due to the legislation, we are now requiring that all Canadian customer story content be produced in both English and (Canadian) French. Definitely something to be mindful about when defining advocacy (and generally any marketing) strategies for the country.

[Preston]

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1. Become more engaged on LinkedIn by posting at least once a week

2. Connect more with the greater Customer Marketing community and participate in CLG Campus more 🙂

3. Volunteer more! Cisco gives employees 40 “Time2Give” hours each year to give back ☺

[Preston]

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+1 to @Ryan and @Wendy ‘s recommends – genuine and thoughtful.

With two new advocate community managers having come onboard, we recently surveyed our advocates with some ‘get to know you questions’ as a fun way to (re-)engage with the community and collect some data on their interests.

Moving forward, we’ll be able to align specific opportunities, surprise & delights, and community rewards back to that data. For example, no sense in giving away hockey memorabilia when we know the majority of the community loves football, soccer, and baseball… Some goes for types of in-person & digital events and other community activities.