[Rich]

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Three I’m reading right now:

* Human-Centered Communication: A Business Case Against Digital Pollution by Ethan Beute and Stephen Pacinelli. Useful guide to earn attention, build trust, create enagement, strengthen relationships, and grow revenue by putting HUMANS first; Ethan was a presenter at our meetup recently: Why Video Messages Aren’t About Video https://youtu.be/i9wcqKtMVhk

* The Business of Belonging: How to Make Community Your Competitive Advantage by David Spinks. The CMX co-founder maps out the route to a successful community with real-world examples; interesting insights on the psychology of communities.

* Belonging to the Brand: Why Community is the Last Great Marketing Strategy by Mark Schaefer. Includes some iteresting takes on Web3 and communities of the future.

• This reply was modified 2 years, 10 months ago by  Rich. Reason: (removed YT link as I don't want the YT thumbnail cluttering the post)

[Rich]

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Hi @Jeph , thanks for the book recommendations. I read Tribes way back when, but didn’t know about the other two.

BTW, I replied to this post https://clgcampus.base.ai/forums/topic/what-3-books-do-you-recommend/ with my current trio of recommended reading.

#TooManyBooksNotEnoughTime

What 3 books do you recommend?

[Rich]

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Cool. You can get a free digital version of the book here https://bombbomb.com/freebook/

Full disclosure: I am not a customer and have only traded BombBomb video emails with Ethan; we had some meetings after he presented to our meetup. Nice thing is while the book is video-centric, the concepts & models apply to any content type/format/channel (and there’s no overt nor covert product pitch); the authors smartly consolidate takes from a dozen industry experts (did you know Dan Tyre at HubSpot?).

[Rich]

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Yes! Mark is so smart and personable (he genuinely seems to enjoy sharing his knowledge). I saw him years ago at Content Marketing World, but this is the first time I’ve read one of his books. Useful stuff!

[Rich]

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Cool! That “Get Together” book looks interesting, my eyes are drawn to that orange color like a sunset. Just found it https://gettogether.world/ would you recommend it?