Campus Members:

I spent President’s Weekend playing soccer with my son and dancing with my daughter. My daughter also asked me if we could do a podcast together, so she might be a guest on one of my upcoming shows : ).

Last week, here are the two books I read:

– Dan Tyre‘s Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles. Dan and I worked closely together at HubSpot. Not only is he a ball of energy, he has great insights around how to use HubSpot’s Inbound Methodology to bring people together to develop customer-first programs. Check it out here (By the way, you can listen to my interview with Dan here.)

– I reread Customer Success Mindset: Building Customer-Centricity into the DNA of your Growth Strategy, by Jyo Shukla, who I am interviewing this week. The book provides a nice framework for Customer-Led-Growth or customer-centric strategies. More here.

Free Agents

Reminder: We have a Free Agent page for those who want to be listed. Congrats to Dmitrij Dolgušin for landing a job.

New CLG Courses, Upcoming Workshops and Office Hours

New Course: Global Marketing – Making Your Marketing Programs Global by Wendy Pease 🌍, who is helping companies localize their marketing and content. Enroll here.
New Course: Accelerate Your Career with Victor Cho, former CEO of Evite. Enroll here.
Live Workshop on March 1st at 12 noon PT / 3 pm ET Live Workshop: Create Impactful Dashboards that sort out your Community Data Firehose with ✨ Samantha “Venia” Logan Takes place on Sign up here.
Live Office Hours on March 6th @ 12 noon PT and 3 pm PT: Starting Your CLG Program with Eran Livneh and Luis González. Sign up here.
Live Course on March 8th @ 12 noon PT and 3pm PT: So, You Want to Create an Advocacy Program? with Alison Bukowski, CCAP I and Luis González Sign up here.

New CLG Campus Content

To help you learn about ChatGPT, here’s a recording of a great webinar I attended, led Rich Schwerin and Rosemary Brisco. You can watch it here.
To help you work with ChatGPT, here’s a presentation of prompts you can use. Read here.
New – Video Interviews with CLG Practitioners and Experts. Watch here. I will be adding new videos later this week.

New Podcasts

Getting Your Organization Aligned Behind Your Advocacy Program with Heather Pritchett. Listen here.
Integrating Customer Education and Community with Michelle Kostya, Listen here.
9 key steps for great customer interviews with Jim Lien. Listen here.
Overview of Executive Council Programs with Christopher Detzel. Listen here.

LinkedIn posts that caught my eye

Kevin Chiu, who is increasingly writing about Customer-Led Growth, talks about how Atlassian (JIRA) got to $100M ARR and $44B valuation *bootstrapped* with no sales team for a majority of their company’s lifetime, and has gone down in history as the most efficient go-to-market machine of all time. “In an economy where venture capital is dry, unicorns are dead, & only camels survive: I break down full details of their strategy directly from an interview between their CRO & top investment firm, Kleiner Perkins.” Read here.
Monika Saha CMO of Gainsight, provides her definitions of customer marketing and where certain marketing activities should sit in the organization. Read here.
Robert Meza talks about building better habits and provides a book list to guide us. Read here.
- Why We Do What We Do by Dr Helena Boschi
- How to Change by Katy Milkman
- Atomic Habits by James Clear
- Good Habits Bad Habits by Wendy Wood
- The Power of Habit by Charles Duhigg
- Tiny Habits by BJ Fogg, PhD
- Continuous Discovery Habits by Teresa Torres
- Hooked Nir Eyal