Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

The subscription business model is hot – from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales. Customer Success is the first-of-its-kind resource for business leaders who need best-in-class guidance for developing a recurring revenue business.