The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers




by Daniel Quick (Author), Barry Kelly 

In this book, you’ll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You’ll also:

  • Learn why you should prioritize customer learning and invest in customer training and education 
  • Discover how to create a detailed customer success and retention plan that emphasizes delivered value 
  • Determine how to implement a learning strategy that maximizes and scales lifetime customer value 

Perfect for founders, executives, managers, and practitioners at companies of all kinds, The Customer Education Playbook is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul.