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Quantify Customer Led Growth?
@GrowthGuy (or @elivneh ?) — Will check out your course, but was wondering how you quantify customer led growth. Any OTB dashboards you can share? (Maybe @skwilderbase can add to the Resource library too).
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3 Replies
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Excited to see the reply from @GrowthGuy here!
We’re looking into doing a better job of measuring the value of our growth at Procore. Here are some internal measurements we took that might be helpful to other folks.
These value are Community-specific. However they are definitely all advocacy aligned as well.
I’ve got lots of work to do when it comes to getting meaningful data out of our systems, but am hoping to show how Advocacy is printing money for the business in the coming year.
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Hi Gary, excellent question. Ultimately, Customer-Led-Growth should be measured by revenue impact. It can be the impact of advocacy programs on new customer acquisition, or the impact of customer lifecycle marketing programs on retention, upsell, and expansion. The latter is what I focus on in my course. You can see details about the suggested KPIs in Lesson #6 and a deeper dive into a revenue data model in the following lesson. There is also a spreadsheet template to go with these lessons here – https://docs.google.com/spreadsheets/d/12I9804Ns54TJG_756jec2TV-3Xa9PeL7IzVMWJJSlqU/edit#gid=1622498246.
Happy to chat more about it and get your thoughts!
