Global Category: CMO
CMO Huddle: 2023 B2B Buying Trends (CMO Huddle)
Adapt to the modern tech buyer and win A buyer behavior revolution is taking place as millennials and Gen Zs move into decisioning roles, and…
The changing landscape of Customer Marketing
Cynthia Hester, Director of Global Customer Programs for Google Cloud, discusses the rapidly changing landscape of customer marketing.
Sirius Decisions Framework (Template)
Sirius Decisions Framework includes the following programs: Reputation, Demand Gen, Sales Enablement and Market research. Reputation: Customers providing references and advocates provides compelling stories in…
SiriusDecisions’ Metrics Spectrum (Template)
Content from SiriusDecisions/Forrester and this LinkedIn post SiriusDecisions’ Metrics Spectrum, which helps organize and structure the journey to insight-driven decision making, consists for four parts.…
Peter Mahoney: Growing your career to become a CMO
Peter Mahoney, author of The Next CMO, outlines how customer marketers can accelerate their careers and prepare for future CMO roles.
Allison Hartsoe: Leveraging data to be customer centric
Allison is the author of The Age of Customer Equity – Data-Driven Strategies to build a sustainable and profitable company. She provides insights on how…
Top 2023 Predictions List (Resource)
The Campus Crew will continue to update this document during Q4 2022 and Q1 2023: Google: Top digital marketing trends and predictions for 2023 Adobe…
Customer Marketing Planning (Webinar)
Gal Biran, CEO of Base (formerly Crowdvocate) provides tips on how to operationalize customer marketing planning process which will help with internal alignment.
Opportunities, Challenges & Impact for Customer Marketing in 2022 (Webinar)
During this webinar, we met with two of the leading experts in Customer Marketing and Advocacy to take a look at industry trends we’ve seen…
The Marketer’s Guide to Customer-Led Growth
The Marketer’s Guide to Customer Led Growth by Professor @GrowthGuy (Eran Livenah)
Market Guide for B2B Customer Community Platforms
Originally Published on Gartner.com Published 10 October 2022 – ID G00756621 – 22 min read By Maria Marino, Michael Maziarka, and 1 more Online customer communities are deployed to help clients adopt…
Top 101 B2B Marketing Influencers of 2022 (Research and Report)
 Provided by CMO Huddles
Pulse Benchmarking Survey June 2022 (Research Report)
Source: Pavillion