Building Long-Term Relationships with Customers
Maria Braune, Director of Client Advocacy at DailyPay, discusses how to build long-term relationships with customers.
Podcast: Customer-Led Groove
The changing landscape of Customer Marketing
Cynthia Hester, Director of Global Customer Programs for Google Cloud, discusses the rapidly changing landscape of customer marketing.
Understand Customers and Their Jobs-To-Be-Done (JTBD)
Georgiana Laudi is a SaaS Marketing & Growth Advisor, Fractional CMO & Product Marketing Leader. She co-authored the book Forget the Funnel.
Samantha Venia Logan: Social Currency and Power Dynamics in Community
Samantha Venia Logan discusses the roles and relationships that get established and build over time. Social Currency, Power Dynamics, Member Relationships should be considered when…
Dani Weinstein: The Evolution of Community In The Last Decade
Dani, a seasoned community leader, shares over 15 years of experience managing community at HP, Domo, SAP and other companies
Peter Mahoney: Growing your career to become a CMO
Peter Mahoney, author of The Next CMO, outlines how customer marketers can accelerate their careers and prepare for future CMO roles.
Allison Hartsoe: Leveraging data to be customer centric
Allison is the author of The Age of Customer Equity – Data-Driven Strategies to build a sustainable and profitable company. She provides insights on how…
Jeremiah Owyang: Web3’s impact on Advocacy and Community
Jeremiah Owyang, the CMO of RLY Network Association, investor and advisor, discusses the importance of Web3 for Advocacy, Community and Customer Marketing Leaders.
Eran Livneh: How Marketers can build a Customer-Led-Growth Program
Eran, one of the first CLG-Campus Professors, discusses how Marketers can build a Customer-Led Growth engine to drive growth.
Kalina Bryant: Integrating CABs, Advocacy and Community into a CLG Strategy
Kalina shares lessons learned from developing customer facing programs for enterprise companies. She discusses Customer Advisory Boards, Advocacy and Communities.
Joe Kevens: A deep dive in B2B Customer Reviews
Joe Kevens discusses how to approach B2B Customer Reviews. This podcast is ideal for the customer marketing trying to get started with User Reviews.
Luis González: Starting & scaling your advocacy program
Luis discusses how to approach starting and scaling a customer advocacy program. Luis leads global customer advocacy at Alteryx, the home of the Innovator and…
Alison Bukowski: Where should advocacy sit in your company
Alison and the Base team discuss where Advocacy how where advocacy sits in your organization can impact business outcomes and customer interactions. A Top25 Customer…
Kristen Engelhardt: How advocacy and community work together
Kristen Engelhardt, SVP Community & Learning at Automation Anywhere and former Salesforce rock star, discusses how Community and Advocacy work together.
Michelle Kostya: Integrating Customer Education and Community
Michelle, a seasoned marketer, discusses how her team jump-started, managed and orchestrated Shopify’s Customer Education and Community programs.
Barbara Thomas (BT): The Triad Engagement Ecosystem: customers, partners and employees
Barbara Thomas, known as BT, joins us to discuss her Triad Engagement Ecosystem, which states that companies should take a holistic approach towards advocacy, linking together…
Nick Bennett: Building Your Professional Brand
Nick is the Sr. Director of ELG & Evangelism. In this podcast, he discusses how to build your own professional brand.
Andrew Sevillia: Building a Successful Customer Review Program
Andrew Sevillia is a seasoned Customer Marketer. He discusses how to get started with and scale your Customer Review program.