The Benefits and Best Practices of Customer Advisory Boards
This content was provided by Chris Detzel. This originally appeared at Chris’ website. A product Customer Advisory Board (CAB) is like having your own personal team of trusted…
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Online Communities and Customer Success: A Match Made in Heaven
This content was provided by Chris Detzel. This originally appeared at Chris’ website. Customer success is a top priority for organizations in today’s business landscape. With the advent…
Here are 6 stages of full-funnel B2B marketing
I wish marketing influencers stopped selling their approach as the ultimate one. Demand gen works. SEO works. ABM works. Content works. PR works. Keep in…
Revolutionizing Online Community Platforms with AI and ChatGPT
This content was provided by Chris Detzel. This originally appeared at Chris’ website. I hear it and live it on a daily basis. The Community Platform industry is…
Best Practices for Recruiting Customer Advisory Board Members
This content was provided by Chris Detzel. This originally appeared at Chris’ website. Customer Advisory Boards (CABs) can provide tremendous value to companies by enabling them to gather…
Why Customer Marketing & Advocacy Programs Struggle to Scale Effectively
“We’ve got this whole customer marketing & advocacy thing figured out” said very few Customer Marketing & Advocacy practitioners, ever. If you know…
The Importance of Customer Marketing During this Tough Last Quarter of the Year
This article was written by @Mik – a member of the CLG Campus Crew … or really during any economic climate and any…
Evaluating a Customer Marketing & Advocacy Automation Platform: Lessons From a Seller
This article was written by @Mik – a member of the CLG Campus Crew The year is coming to a close and in the…
Sales, Meet Customer Marketing
This article was written by @Mik – a member of the CLG Campus Crew “What is customer marketing?”… said a seller once upon a…
Getting Buy-in… to Buy.
This article was written by @Mik – a member of the CLG Campus Crew To buy, you must sell. Whether it’s selling yourself or others,…
The Power of Community Metrics for Data-Driven Storytelling
This content was provided by Chris Detzel. This originally appeared at Chris’ website. As we move deeper into the digital age, online communities have become an integral part…
How to craft a B2B message that resonates
This post was written by Robert Kaminski 💪 By using Personas Different people care about different things… Even if they work at the same company.…
Customer Advisory Boards: A Win-Win for Companies and Customers
This content was provided by Chris Detzel. This originally appeared at Chris’ website. A product customer advisory board (CAB) is a group of customers who have been…
How do I select Customers for my Customer Advisory Boards
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Fostering an Online Engagement Strategy: 9 Tactics to Align with Your Goals
This content was provided by Chris Detzel. This originally appeared at Chris’ website. In a recent article covering this discussion, we dove into how to create an engagement strategy. The…
10 Best Software Review Sites [2022] by Joe Kevens
The 10 Best Software Review Sites was written by Joe Kevens from B2B Saas Reviews. As a software vendor, you need to know where your…
Figure out what energizes you – especially when it comes to your career
Often people want to get promoted for a bigger job title, for more money, for an opportunity to manage more people or to just take…
Above the age line, the yellow boxes indicate what types of activities energize me, such as working on and managing teams or learning new activities. The yellow boxes below the line indicate low points in life (which I have always seen as times to step back, reflect, and learn), such as a time in my career when things didn't work out as I wanted or when I dealt with health issues.
When plotting out your career, focus on the areas that energize you. Think about the type of work you want to do and will be doing. Use your previous history as a guide.
As Steve Jobs said “You can't connect the dots looking forward; you can only connect them looking backwards.”