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    CLG Campus
    CLG Campus
    • Get Started
      • Recommended first 6 things to do
      • Short Video Tours of The CLG Campus (Will need to log in)
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        • Post a Job
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        • Job Listing
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    Category: Uncategorized

    The Benefits and Best Practices of Customer Advisory Boards

    This content was provided by Chris Detzel. This originally appeared at Chris’ website. A product Customer Advisory Board (CAB) is like having your own personal team of trusted…

    Christopher March 27, 2023
    0 Comments

    Online Communities and Customer Success: A Match Made in Heaven

    This content was provided by Chris Detzel. This originally appeared at Chris’ website. Customer success is a top priority for organizations in today’s business landscape. With the advent…

    Professor Wilder March 19, 2023
    0 Comments

    Here are 6 stages of full-funnel B2B marketing

    I wish marketing influencers stopped selling their approach as the ultimate one. Demand gen works. SEO works. ABM works. Content works. PR works. Keep in…

    Professor Wilder March 12, 2023
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    Revolutionizing Online Community Platforms with AI and ChatGPT

    This content was provided by Chris Detzel. This originally appeared at Chris’ website. I hear it and live it on a daily basis. The Community Platform industry is…

    Christopher March 12, 2023
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    Best Practices for Recruiting Customer Advisory Board Members

    This content was provided by Chris Detzel. This originally appeared at Chris’ website. Customer Advisory Boards (CABs) can provide tremendous value to companies by enabling them to gather…

    Christopher March 8, 2023
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    Why Customer Marketing & Advocacy Programs Struggle to Scale Effectively

        “We’ve got this whole customer marketing & advocacy thing figured out” said very few Customer Marketing & Advocacy practitioners, ever. If you know…

    Mikhael March 2, 2023

    The Importance of Customer Marketing During this Tough Last Quarter of the Year

        This article was written by @Mik – a member of the CLG Campus Crew … or really during any economic climate and any…

    Mikhael March 2, 2023

    Evaluating a Customer Marketing & Advocacy Automation Platform: Lessons From a Seller

      This article was written by @Mik – a member of the CLG Campus Crew The year is coming to a close and in the…

    Mikhael March 2, 2023

    Sales, Meet Customer Marketing

      This article was written by @Mik – a member of the CLG Campus Crew “What is customer marketing?”… said a seller once upon a…

    Mikhael March 2, 2023

    Getting Buy-in… to Buy.

    This article was written by @Mik  – a member of the CLG Campus Crew To buy, you must sell. Whether it’s selling yourself or others,…

    Mikhael March 2, 2023
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    The Power of Community Metrics for Data-Driven Storytelling

    This content was provided by Chris Detzel. This originally appeared at Chris’ website. As we move deeper into the digital age, online communities have become an integral part…

    Christopher March 1, 2023
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    How to craft a B2B message that resonates

    This post was written by Robert Kaminski 💪 By using Personas Different people care about different things… Even if they work at the same company.…

    Robert February 26, 2023
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    Customer Advisory Boards: A Win-Win for Companies and Customers

    This content was provided by Chris Detzel. This originally appeared at Chris’ website.   A product customer advisory board (CAB) is a group of customers who have been…

    Christopher February 22, 2023
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    How do I select Customers for my Customer Advisory Boards

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    Jeanne February 20, 2023
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    Video Interviews

    Video Interviews with experts and practitioners

    Ron February 19, 2023
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    Fostering an Online Engagement Strategy: 9 Tactics to Align with Your Goals

    This content was provided by Chris Detzel. This originally appeared at Chris’ website. In a recent article covering this discussion, we dove into how to create an engagement strategy. The…

    Christopher February 1, 2023
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    10 Best Software Review Sites [2022] by Joe Kevens

    The 10 Best Software Review Sites was written by Joe Kevens from B2B Saas Reviews. As a software vendor, you need to know where your…

    Joe October 6, 2022
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    Figure out what energizes you – especially when it comes to your career

    Often people want to get promoted for a bigger job title, for more money, for an opportunity to manage more people or to just take…

    Professor Wilder October 5, 2022
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    Forum Description

    Often people want to get promoted for a bigger job title, for more money, for an opportunity to manage more people or to just take on more responsibility. Sometimes, however, you have to be careful what you wish for. The VP or C-Level title is not for everyone. For example, it requires that you spend a great deal of time on organizational alignment and internal stakeholder engagement. And less time learning by doing. Less time on building out platforms or programs. If these things are important to you, working in management might not be the right path to take. So how can you figure out if you might be comfortable in a senior leadership or management role? Consider focusing on what energizes you. Take a step back and think about your previous work experiences. Think about “When were you the happiest?" or “When did you feel the most energized about your work? Some of this can be figured out through self-reflection or by talking to coworkers and peers. Another way to determine is an exercise I learned at Intuit. Try drawing a line graph where time is represented on the horizontal (X) axis starting from the day you were born to now. On the vertical (Y) axis, indicate high and low energy levels. Then plot different activities in your life. Next group those activities into themes. From the chart below, I have listed out different experiences in my life (white letters) and then grouped these in themes (see yellow boxes). Above the age line, the yellow boxes indicate what types of activities energize me, such as working on and managing teams or learning new activities. The yellow boxes below the line indicate low points in life (which I have always seen as times to step back, reflect, and learn), such as a time in my career when things didn't work out as I wanted or when I dealt with health issues. When plotting out your career, focus on the areas that energize you. Think about the type of work you want to do and will be doing. Use your previous history as a guide. As Steve Jobs said “You can't connect the dots looking forward; you can only connect them looking backwards.”  

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