Besides G2 and TrustRadius…

[Joe]

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I agree with @Alison about diversifying one’s approach and strategy to customer reviews. While the starting point may be one or two review sites, you ultimately want to be where your audience goes for buying information. That often means being in more than one or two places.

[Joe]

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In B2B, the other review sites to know are:

1. Capterra – Often high-ranking site on Google with a freemium, PPC model for vendors.
2. Software Advice – provides phone call consultations for buyers seeking personalized recommendations.
3. GetApp – SMB niche products focus.
4. Gartner Peer Insights – Enterprise focus, complements Gartner’s analyst info.
5. PeerSpot (Formerly IT Central Station) – Focus on enterprise buyers of Cybersecurity, DevOps, and IT software.
6. Trustpilot – More B2C, but suitable for some B2B / B2C hybrids
7. SoftwareReviews – Part of an IT consultancy, so best suited for IT software buyers who seek people and process alongside reviews to help make an informed software buying decision.

   To prioritize them, I recommend a combination of:

   – Checking Google – Search for “best (your software category) software” and see which sites rank highest. Most of the traffic to review sites comes from searches.
   – Asking Sales – Ask your Sales reps which review sites come up on call. Prompt them with a list of review sites and see which ones they mention. If you have call recording software like Gong or Chorus, search for mentions of review sites.
   – Researching review site milestones – Some review sites have review thresholds to be eligible for inclusion in reports, awards, and badges.

   You’ll likely end up prioritizing one or two review sites.

   Note: when prioritizing review sites, note that Gartner Digital Markets is Captera, Software Advice, and GetApp, and that one review generated on any of these sites is applied across all three sites — effectively a 3-for-1 review.

   For more info on this topic, see this in-depth post, “reviewing the review sites” https://b2bsaasreviews.com/best-software-review-sites/

[Elizabeth]

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Thank you @Joe Very detailed information and now I have some good homework to do — to research those further.

• This reply was modified 1 year ago by  Elizabeth.

[Alison]

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Joe did an excellent job of answering your question – lots of great detail about the different review platforms out there, as well as solid tips for how to ensure you’re engaging with the platforms that work best for your organization and your goals.

In addition, like Joe said, I encourage you to diversifying your approach and strategy to customer reviews. We often get caught in a reactionary mode, versus being proactive – and we also end up focusing on reviews once or twice a year rather than every quarter to ensure a constant flow of review content. Researching review platforms is essential to building out your strategy as they all bring something to the table. Some help achieve an analyst goal, some deliver exceptional content that can be part of your customer marketing/advocacy strategy, and all are good to engage with from a visibility perspective so you know that your prospects are coming across your solutions.

I have shared a lot of information about creating this diversified strategy and am happy to discuss further if it’s of interest 🙂