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Global expansion of our Advocacy program – another question
More broadly, what are the important considerations for rolling out an Advocacy program into other Geos? Such as: Identify customer preferences for engagement; Establish processes and governance for case study development and translation; Promotion of case studies on website/social media (local language or just English), etc.
What considerations am I overlooking? Is there a template that may help?
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1 Reply
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Hi Anna,
I think simply asking your advocates what their preferences are (e.g. communication types, event styles, rewards, etc.) as part of your community on-boarding/profile setup can help you get a sense of how to tailor experiences for them.
My focus is within the Americas, and I will note the recent law in Canada/Quebec “An Act Respecting French”: https://www.cbc.ca/news/canada/montreal/bill-96-explained-1.6460764
Due to the legislation, we are now requiring that all Canadian customer story content be produced in both English and (Canadian) French. Definitely something to be mindful about when defining advocacy (and generally any marketing) strategies for the country.