Hope everyone is staying warm and dry. I know several parts of the world are being hit by cold weather, but I am worried about everyone being hit by the Arctic Blast on the East Coast. I can’t even imagine it, especially because even in the summer, I wear several layers of clothes.
Introducing Free Agents
Before we get to the regular format, I wanted to share with you a new section of the CLG Campus. Introducing Free Agents – a place where the CLG Campus crew will highlight those looking for jobs. See here for v1.
If you are interested in being added to the list of Free Agents, which we will highlight in our several of our communications, shoot me a note or DM on LinkedIn. All I need is 2-3 words about your superpower, and 2-3 sentences about what type of role you are looking for.
Book of the week
This week Anita Toth future CLG Campus Prof, recommended that I read Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear, so I went to my local independent bookstore and purchased a copy. Most of us have habits that we want to break or at least change. Most of us have habits that we want to break or at least change. (My nasty habit is binging on Amazon Prime Video or Netflix. I’ll stay up all night and watch a whole series of shows. Not the best habit in the world.
One section of Clear’s book that resonated with me was about Motion vs. Action. He states: ”When you’re in motion, you’re planning and strategizing and learning. Those are all good things, but they don’t produce a result. Action, on the other hand, is the type of behavior that will deliver an outcome.”
Over the years, I have learned that some planning is good, but taking action is when you really learn. You learn by doing. Or as Clear puts it “Every action you take is a vote for the type of person you wish to become.”
At the end of the day, we are what we do.
Lots of Community guru’s visited the CLG Campus studios recently. I had some enlightening conversations with:
- Brian Oblinger: Topic – Unlocking value by integrating community into the customer journey. Listen here
- Jordan Scott (who just landed a job at Figma): Topic – Integrating Community into your marketing programs. Listen here.
- Adrian Speyer: (Formerly of Vanilla): Topic – The MVP Principle and The Community of Excellence. Listen here .
- Nisha Baxi – (from Gong): Topic – Jump starting and growing your online community. Listen here.
- February 8th at 12 noon PT / 3 pm ET: Improv Workshop with Lauren Turner Sign up here.
- February 15th and 22nd @ 12 noon PT / 3 pm ET: Two Live Sessions about Creating Customer Award Programs with Professor BT / Barbara Thomas, CAC, CDM, CeM Sign up here.
- March 3rd: Live Workshop: – Create Impactful Dashboards that sort out your Community Data Firehose with ✨ Samantha “Venia” Logan. Sign up here.
New Content on the CLG Campus
- Template: Stakeholder: Engagement for Customer Advisory Board (CAB) programs Kalina Bryant See here.
- Template: Tracking your Customer tories by Hari Krishna. See here.
- Template: Building aBusiness Case for a Customer Advocacy program Program by Jennifer Susinski. See here.
What caught my eye on LinkedIn
This is a new section. I will highlight LinkedIn posts that I found interesting and useful.
- 5 Strategies Marketing Leaders Need to Succeed in 2023 by Gary Survis: Read here. (Thank you Eran Livneh for highlighting this for me)
- A Brand Experience can’t be Siloed Anymore. Synergy between events and content by Nick Bennett. Read here.
- Mike Berger has a great post that talked about “at the very low-end of the market, one can argue that the user and buyer are one and the same, while upmarket they behave very differently, and often have a very different set of wants and needs. For a PLG company, it’s best to think about how you engage both of these groups in a way that is “connected” in order to accelerate the growth flywheel.” Read here.
- CLG Campus’ Professor Eran Livneh wrote a great LinkedIn post about how to “generate more growth from existing customers.” Read here.
Other news you can use
- Article from Business Insider about Sam Altman’s life – the guy who created ChatGPT. The title is: Meet OpenAI CEO Sam Altman, who learned to code at 8 and is a doomsday pepper with a stash of gold, guns, and gas masks. Read more here.
- Great article from Morning Brew about the future of ChatGPT: Can ChatGPT replace social media managers? The title makes me wonder about the impact on Community Managers as well. Read more here
- Great advice about how to build customer journey maps from the Nielsen Norman Group, who I hired for a project many years ago . Read more here.
Well, that’s it for now. Stay warm, stay dry.